Premium Salty Snacks and Fruit & Veggie Chips: Part 2
The premium healthy snack brands Simply 7, Eat Smart Veggie Crisps, Good Health's Eat Your Vegetable, and Bare Snacks Fruit & Veggie Chips are healthy snacks brands that offer crisps of different flavors. As part of this update, additional information regarding digital campaigns, partnerships, experiential activities, and influencers is provided. The product offerings, competitive advantage and target audience cells remained the same, as the existing research offered all there is regarding the information published for those segments. All findings can be found in the attached spreadsheet in rows 7-10.
Simply7 conducts their social campaigns under the #simplydelicious hashtag on Twitter, Instagram and Facebook. Simply 7 and celebrity chef Giada De Laurentiis created the Fund Her Farm initiative to inspire and promote female farmers by donating to organizations (such as Annie's Project and Women Food&AG Network) that offer scholarships, programs and events to female farmers across the country.
Eat Smart Veggie Crisps
EatSmart Snacks partnered with the Celiac Foundation for Celiac Awareness Month. They also organized giveaways, which offered free products for tasting. In July 2015, EatSmart Snacks started a mini video-series campaign that was debuted on their Facebook page with the goal of promoting the flavor and natural health components that are present within the brand’s products.
Good Health's Eat Your Vegetable
Good Health Snacks relies on bloggers to spread the word about their products. They will send sample products to bloggers in exchange for small promotions. On Instagram, the brand collaborated with various healthy lifestyle influencers, such as @caredw, @silversweats, @magicallymegan, and @witandvinegar.
Bare Snacks Fruit & Veggie Chips
On Bare Snack’s Facebook page, the brand utilizes #barebite to promote the simplicity and “bareness” of their snacks, as well as the versatility of what the snacks can be used for (not just snacking!).
They also use Facebook to post recipes in forms of video campaigns. Currently, Bare Snacks is partnered up with Planoly, which is a social media management platform.
Each of the four healthy snack companies listed above has been evaluated to check whether additional information with regard to the original response was available. We've updated the spreadsheet to include a thorough overview of digital campaigns, partnerships, experiential activities, and influencers. Please view rows 7-10 of the attached spreadsheet.