Premium Salty Snacks and Fruit & Veggie Chips: Part 1
The premium healthy snack brands Off the Eaten Path, Harvest Snaps, Terra Chips, and Late July Snacks are healthy snacks brands that offer crisps of different flavors. As part of this update, we looked for additional information regarding digital campaigns, partnerships, experiential activities, and influencers. The product offerings, competitive advantage and target audience cells remained the same, as after thorough research we established the existing research offered all there is regarding the information published for those segments.
All findings can found on the attached spreadsheet in rows 3-6. Below you will find a brief overview of the material stated in the spreadsheet.
OFF THE EATEN PATH
Off the Eaten Path is a relatively new brand on the UK market, and while they do have a Twitter account, as well as an Instagram account, so far their digital marketing campaigns have been nonexistent. They even used their accounts for only a dozen posts since April and July 2017, respectively. We have established the same for experiential activities. We identified an existing partnership with Sainsbury's, and found an array of different influencers they worked with.
Harvest Snaps heavily utilizes their social media and their digital efforts are based on the #HarvestSnaps and #HarvestSnapsLove hashtags. The brand partners with Table For Two to fight hunger and obesity. Harvest Snaps targets influencers who are either moms and/or create and post healthy food recipes on social media.
Terra Chips uses the hashtag #snackinTERRAcolor to promote the natural vibrancy of the snack and its health benefits. They focus on Instagram and Facebook. The brand has a wide range of existing partnerships, and has also partnered with food influencers. Terra Chips participated at Coachella festival in 2017 as a sponsor.
LATE JULY SNACKS
Late July Snacks rents a "tasting" truck that drives around cities all over the country in order to promote their products and offer free tastings. The company has a partnership with The Vegan Box, which is a monthly subscription service for vegans. We identified @latejulyorganic as the influencer Late July Snacks chose to work with on Instagram.
Each of the four healthy snack companies listed above has been evaluated to check whether additional information with regard to the original response was available. We've updated the spreadsheet to include a thorough overview of digital campaigns, partnerships, experiential activities, and influencers. Please view rows 3-6 of the attached spreadsheet.