Predicted Golf Trends

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Predicted Golf Trends

Two current tech trends in golf equipment are the use of smart technology in golf clubs and smart golf balls. Details on these trends are below.

Smart Technology in Golf Clubs

  • A growing trend in golf equipment technology is the presence of smart sensors in golf clubs.
  • These sensors are designed to "capture hundreds of data points throughout the round that can be used for instruction, strategizing, and more."
  • Sensors are usually built into or attached to the grip on the club and data is sent to a smartphone app to be analyzed later.
  • Some sensors, as with the Smart Golf Club, are contained in the head of the club, which allows it to better analyze ball trajectory, the player's swing, and speed and distance.
  • Smart technology in golf clubs is a trend in golf technology because it is mentioned in numerous industry publications by golf experts and because companies involved in smart golf club technology are expected to expand to the point that "in 2020 more than half of all new golf clubs will have Arccos sensors as a standard feature."
  • Arccos is a brand that is at the forefront of this trend, having already partnered with Cobra Golf. The company also has signed agreements with Ping and Taylor Made to put sensors in their golf clubs.

Smart Golf Balls

  • For golfers who do not want to purchase pricey golf clubs with smart sensors, they can purchase a pack of two golf balls for $50.
  • Smart golf balls, like the OnCore, contain sensors surrounded by a protective coating that allows the electronics inside the ball to measure the velocity, angle of descent, distance, spin rate, flight path, and time and distance of the roll once the ball lands.
  • The data collected by the smart golf balls is sent via Bluetooth to the golfer's smartphone, where they can then analyze their shots and share the highlights on social media.
  • Some smart golf balls also come equipped with a GPS feature that keep golfers from losing them; however, they are not waterproof, so the balls need to stay away from water hazards.
  • Smart golf balls are a trend in golf technology because they are mentioned in numerous industry publications and because they represent a cost-effective way for amateur golfers to get data on their game. Rather than purchase high-priced simulators and golf clubs, smart golf balls are a way for everyone to improve their game.
  • Two companies that are at the forefront of this trend are OnCore and CoachLabs. The OnCore Genius smart golf balls can be used anywhere on the course (except water hazards), while the CoachLabs GEN i1 smart golf balls can only be used on the putting green.
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