Manhattan PR Firms
The attached spreadsheet contains a list of PR firms located in Manhattan that focus on thought leadership. The firms include Kite-Hill/Cutler, Bliss Integrated Communications, Makovsky Integrated Communications, Group Gordon, Shift Communications, RF Binder, Sloane & Company, Stanton and Vested. Below is a brief overview of each firm.
Using the O'Dwyer's PR database we were able to locate a comprehensive list of PR firms in the Manhattan area, including some which had additional locations outside of New York. We focused our search on firms that highlighted a specialty in thought leadership. Then we eliminated firms that did not fall into the employment criteria of 20-200. The 9 firms that fit all the criteria are Kite-Hill/Cutler, Bliss Integrated Communications, Makovsky Integrated Communications, Group Gordon, Shift Communications, RF Binder, Sloane & Company, Stanton and Vested.
The attached spreadsheet gives a breakdown of each firm including a brief company overview with thought leadership strategy, the size of the firm, contact name and title, list of clients, and experience in finance and insurance. Several firms, while having a strong thought leadership component, did not expound on the strategies used in the process. Additionally, none of the client portfolios indicated whether the clients were current or past.
Kite-Hill purchased Cutler PR in February 2018. Kite-Hill CEO, Tiffany Guarnaccia reported that the merger of the two firms will help Kite-Hill branch into the tech industry and thought leadership, the specialties of Cutler PR. Neither the client list provided by Kite-Hill or Cutler differentiates between current and past clients. An exact number of employees is not published for either firm. Linkedin shows Cutler has between 1-50 employees. Kite-Hill lists 13 employees. Kite-Hill has locations in Manhattan and UK. In addition to its Manhattan office, Cutler has a location in Tel Aviv, Israel.
Bliss specializes in Professional, Financial and Healthcare Services. The firm has a deep expertise in thought leadership as well as branding and content development. Clients include Bank West, MetLife, Key Bank and Jefferson National. Current clients have not been specified. Bliss has approximately 39 employees.
The hallmark of Makovsky is thought leadership. It is integrated throughout the firms strategy and expands beyond content development. Clients include CW Financial Services, Duchesnay USA,
Enigma Life, and JG Wentworth, though it is not specified whether these are current or past clients. The firm has 60 employees. Makovsky has offices in Manhattan and Washington, DC.
Clients of Group Gordon testify that the firm has helped them to become leaders in their field and grow their influence as well as their business. The firm has experience in the financial sector working with clients such as Seneca Capital, International Federation of Accountants, FGI Finance, Kase Capital Management, and Patriot Group. Group Gordon has 21 employees. Offices are located in Manhattan, Chicago, and Philadelphia.
Shift Communications has a specific Thought Leadership Program to help create and train thought leaders. The firm designs a platform for thought leadership through white papers, blog posts, media training, speaking programs, and message development. Shift has 150 employees. Clients include H&R Block, McDonald's, Logitech, and McKesson. Offices are located in Manhattan, Boston, San Francisco and Austin.
Through its corporate reputation and leadership programs, RF Binder works with executives to develop them into leading experts in their industries using integrated communications, earned media, messaging and narrative strategy. The firm employees 80 people. Clients include Cargill, Charles Schwab, Chubb, First American, and Salem Banking. Offices are located in Manhattan and Boston.
Sloane's communications program incorporates executive positioning and thought leadership generated through by-lined op-eds, speech drafting, media and presentation training, and speaking engagements. The firm only lists 17 employees in its photo directory. This is slightly below the criteria of at least 20 employees, however, we chose to include Sloane because of its specialty in thought leadership and financial services. Clients include American College of Financial Services, Ascent Capital Group, Aetna Health, FHL Banks, and New York Life. Their offices are located in Manhattan, San Francisco and Boston.
Stanton believes that thought leadership is crucial in differentiating businesses. Managing director, Tom Faust, works with C-Suite executives works 'to build strong thought leadership positions." The firm does not provide insight into the full spectrum of its thought leadership platforms, however, its strategy is based on content marketing. The firm employees 30 people. Clients include CSAA Insurance Group, CVC Capital Partners, and Donnelley Financial Solutions.
Vested uses a fully integrated PR strategy with thought leadership at the center. It utilizes content development, speech writing, executive coaching, conferences and events to help companies and leaders raise their profile. It has 27 employees. The firm specializes in financial services with clients such as Bloomberg, Citi, Citadel, Morgan Stanley, and Axioma. Offices are located in Manhattan, San Francisco, and the UK.
While searching the O'Dwyer's database, we found many firms that specialize in thought leadership with an employee base under 20. It seems that quite a few smaller firms are incorporating thought leadership programs into their strategy more readily than mid to large-sized firms. Dropping the employee size criteria to below 20 may result in a more robust list of firms.
The attached spreadsheet contains a list of PR firms located in Manhattan that have a strong thought leadership component. These firms are Kite-Hill/Cutler, Bliss Integrated Communications, Makovsky Integrated Communications, Group Gordon, Shift Communications, RF Binder, Sloane & Company, Stanton and Vested. An additional search into small sized firms with less than 20 employees could provide more results.