Power Generation in South Africa: Wartsila, Karpowership
After conducting extensive research, we were unable to find information on Wartsila and Karpowership's power generation marketing strategies in South Africa over the past 12-24 months. However, We found some information on the general marketing strategies of the two companies and their social media handles through which contains some marketing messages. Below is an overview of the strategies employed to get data and information on the request. We have also included the helpful findings we got during our research.
In order to find information for Wartsila and Karpowership marketing strategy and implementation in South Africa, we searched for directly available information about their marketing and advertising strategies in their official websites' blogs, news and press releases. We hoped to find directly available information about projects and partnerships that might lead to any marketing strategy the companies are doing. We also checked if there were any reports that were available in marketing sites such as Adage, Martech Today, Ad Weekly, Digital Agency Network and others; business sites like Bloomberg, PRNewsWire, Forbes, Financial Times, Mail & Guardian, The Economic Times, Business Insider and the likes; energy websites such as African Energy, Breaking Energy, Energy Digital, Energy World Magazine, Africa Energy Group, Renewable Energy News and other similar sources. Based on this search, we were not able to find any all-encompassing reports regarding Wartsila and Karpowership marketing strategy and implementation in South Africa. What we found were not specific to the South African region but instead the reports were from the other regions in Africa.
For our next strategy, we proceeded to check if there are any commissioned reports released by the South African government (Energy Department) regarding any signed agreements made with Wartsila and Karpowership that might lead to information on how these companies market and implement their energy services and products in the region as to why they have been chosen. We searched for this in sources in South African government energy domains such as National Energy Regulator of South Africa, National Nuclear Regulator, Central Energy Fund, Electricity Distribution Industry Holdings and similar sites. Based on this search strategy, what we found are agreements made by South Africa's neighboring regions (Sierra Leone and Gambia). There were no data found on these sites that is specific to the South African region.
We then tried another search approach by looking for any related advertising made by the South African advertising agencies regarding Wartsila and Karpowership that might shed some information about how they market and implement their energy services and products. We looked for these in the South African advertising agency sites such as Creative Counsel, Ogilvy & Mather South Africa, Publicis Machine, Saatchi & Saatchi, RADAR, Y&R South Africa, ninety9cents, Net#work BBDO and similar sites. Additionally, we also looked for advertisements made by these companies in their official social media websites (YouTube, Linkedin, Twitter, Facebook, Instagram). Based on the search we made, we did not find any specific or any advertisements made by Wartsila and Karpowership. However, we found several advertisements in their YouTube channel but it is not specific to South African region, the advertisements were made for the general or global market.
As per the research criteria's strict instruction about the time line scope and regional focus, we could not triangulate given the lack of specific information regarding Wartsila and Karpowership marketing strategy and implementation in South Africa. Nonetheless, we have included some data points about the companies marketing strategies (not South Africa region specific) that applies to their global market in the Helpful Findings' section.
• The President of Wartsila Energy Solutions Javier Cavada, stated that the project highlight their commitment to sustainability and innovation using their latest hybrid energy solutions which allows their clients to seamlessly integrate more renewable energy into their grids even in a remote and challenging location.
• Wartsila's Sales & Marketing Director, Matti Rautkivi stated that the company is changing its strategies to involve more renewable and flexible generation equipped with new technology.
• Wartsila's marketing strategies include embracing new technology, business models and partnering possibilities.
• To point out the company's marketing transformation towards utilizing a 100% renewable energy with flexible capacity, Wartsila launched the Smart Energy vision and introduced new solutions for the integration of renewable and storage.
• Wartsila Flexicycle power plants are composed of standardized modular units. This makes it easy to expand and operate both in combined cycle mode and fast simple cycle mode.
Clients and Partners (Africa 2018)
• Wartsila was selected to build a 15MWp solar PV plant by the global renewable energy independent power producer Total Eren SA. African Energy Management Platform also commisioned them to generate and deliver energy to Burkina Faso's gold mine operated by Iamgold Essakane SA.
• Wartsila's social media marketing presence includes YouTube, Twitter, Facebook, Linkedin, and Instagram.
• Assistant Plant manager of Karpowership, Kocak stated that the company is focusing on Africa and the Middle East market since these regions still need energy for industrial purposes and domestic requirement.
• Sandra Amarquaye, Corporate Communications Specialist of Karpowership stated that the company's uniqueness makes them a one-stop solution with their powership's ability to operate on heavy fuel oil or natural gas making it easy to deploy.
• Sandra Amarquaye also stated that the company will continue to supply affordable, reliable and sustainable electricity to Ghana's national grid.
• Minister of Energy Ambassador Henry O. Macauley noted that Karpowership's ability to deploy fast track utility Powerships will address the immediate requirements with economical and flexible solutions to their energy needs.
• Mehmet Katmer a representative of Karpowership noted that the company's Karadeniz Powership Koray Bey capacity of 37MW can provide sustainable electricity to the people of Gambia for a short or long-term electricity need.
Clients and Partners (Africa 2018)
• Karpowership has signed an agreement with Sierra Leone’s Electricity Distribution and Supply Authority, Ministry of Energy, and Ministry of Finance and Economic Development to provide 30 MW base load capacity, directly feeding the national grid for 5 years.
• Karpowership has signed a Power Purchase Agreement supplying with the National Water and Electricity Company (NAWEC) and the Ministry of Energy of Gambia at Banjul to supply 33% of Gambia's electricity need for 2 years.