Power Design

Part
01
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Part
01

Power Design Company Overview

Power Design Inc is an Electrical Contractor company that was started in 1989 by Mitch Permuy and Dana Permuy as a family business. The company has since then completed over 1000 projects worldwide. Mitch Permuy currently runs the company as the CEO and president.

Company Overview

Leadership Team

  • The CEO at Power Design is Mitch Permuy. He also doubles up as the chairman.
  • The Chief Operating Officer is Frank Musolino.
  • The company's Chief of Staff is Marcela Gomez.
  • Heather Ford is the company's CFO.
  • Marlene Velez is the Power Design's Chief People and Culture Officer.
  • Lauren Permuy is the company's Vice President of Business Development. She is also the marketing and brand manager.

Creatives

Everything's Bigger in Texas

  • This video showcases some projects done by Power Design.

Welcome to The Grid

  • This is a video showcasing various elements of Power Design as a company, including its physical office setup and employees.

Research Methodology.

To find the current agency of record, we started with a general search for journals and articles that highlighted this information but to no avail. We also checked news articles for any intended or existing collaboration with a marketing and/or advertising agency. We then searched for Power Design's creatives and any details on collaborations in their production or for any agency that took credit for the production; this still didn't yield the required information.
Part
02
of eight
Part
02

Mitch Permuy Biography

Born in California, Mitch Permury moved to St Petersburg, Florida, at age 12. He is about 60 years old and started his company, Power Design, with his wife, Dana Permury, in 1989, even though he did not graduate college. Expanding Power Design to over 1,500 employees and leading it to about US$1 billion in revenues are significant achievements by Mitch. Unfortunately, there are no publications or articles written by him, as per information available in the public domain.

Educational & Work Background

Personality, Hobbies & Interests

Work Experience

Accomplishments at Power Design Inc.

Social Media Accounts

Research Strategy:

We explored Power Design's website and social media accounts, looking for reports containing insights into Mitch Permury's biography. This investigation produced information about his work experience, achievements at Power Design Inc., etc., but there were limited details about his interests and hobbies. Also, there was no publication or article written by him on Power Design's website or social media accounts; neither was such available on his personal LinkedIn profile.

Next, we examined credible external directories with profiles of Mitch and Power Design Inc., including Bloomberg, LinkedIn, Inc., and others. This investigation provided information about his company and work experience. Again, there were no publications or articles by him or insights into his interests and hobbies.

Finally, we investigated reports by relevant media portals, hoping to find anything related to his hobbies or interests. We were also seeking an article or publication written by him. For this, we searched through media sites such as Business Observer, Forbes, Fadaris, PR Newswire, and others. Still, there was no information about Mitch's hobbies or interests. There was also no mention of any article or publication written by him. Hence, we created the biography based on the information available in the public domain.
Part
03
of eight
Part
03

Power Design Press Search

Ten unique news articles published within the past 12 months about Power Design cover topics such as executive interviews, awards, job fair participation, and a lawsuit.

Electrical subcontractor switches tech platforms for more sub-focused features

  • This article was published on November 13, 2019, by ConstructionDive.
  • Power Design Inc. announced it would be "transitioning approximately 2,100 users from PlanGrid to Fieldwire."
  • The company began contemplating the platform change after hearing about the advantages of Fieldwire from industry peers.

Meet Heather Ford, a 2019 CFO of the Year honoree

  • This article was published on May 1, 2019, by Tampa Bay Business Journal.
  • Heather Ford, the CFO of Power Design Inc., gives an interview after receiving the CFO of the Year honors.
  • Ford explains how she became interested in accounting, the technology she uses in her job, what she does for fun, and other aspects of her career and personal life.

Meet Bill Jordan, a 2019 40 Under 40 honoree

  • This article was published on October 17, 2019, by Tampa Bay Business Journal.
  • Bill Jordan, chief counsel of construction for Power Design Inc., gives an interview after being named one of the 40 under 40.
  • Jordan provides information such as what his first paid job was, how he starts his day, advice he would give to others, and more.

Tampa Bay Tech awards spotlight region's tech leaders, innovators

  • This article was published on October 15, 2019, by 83Degrees.
  • Power Design Inc. developed a tool that would allow "superintendents and other crew leaders use facial recognition technology to check in and create a profile on each worker on a job site" for the purposes of cross-referencing subcontractors who are banned from other construction sites.
  • The tool, CrewConnect, won the Tech Project of the Year awarded by Tampa Bay Tech Awards.

DC Suit of Florida Company is a Primer on Misclassification

  • This article was published on January 18, 2019, by Construction Citizen.
  • The District of Columbia attorney general filed a lawsuit against Power Design Inc., labor brokers JVA Services, LLC and DDK Electric Inc for misclassifying 535 workers as independent contractors.
  • The lawsuit alleges that Power Design set up labor brokers and then used them to provide workers for their projects.

Top large workplaces in Tampa Bay

Dozens of companies participating in the Tampa Bay Job and Career Fair in St. Petersburg on Sept. 16

  • This article was published on September 16, 2019, by ABC Action News WFTS Tampa Bay.
  • Power Design Inc. was one of dozens of companies participating in the Tampa Bay Job and Career Fair, which was held in St. Petersburg, Florida.

Constructech Reveals the 2019 Constructech Women in Construction

  • This article was published on June 27, 2019, by STL News.
  • Liz Fronduto of Power Design Inc. was named one of the 2019 Women in Construction by Constructech.
  • According to Constructech, "The Women in Construction are true examples of stalwartness in an industry that is primarily dominated by men... These forward-thinking women are aspiring for more than just paycheck. What makes them truly stand out is how they inspire all women to persevere and are dedicated to helping the industry thrive as a whole."

Achievers Honors the 50 Most Engaged Workplaces® with its Ninth Annual Awards

  • This article was published on July 17, 2019, by Cision PR Newswire.
  • Power Design Inc was named one of the 50 most engaged Workplaces in the United States by Achievers.
  • According to Achievers, "The companies we honor as the Achievers 50 Most Engaged Workplaces™ have proven their forward-thinking directly leads to a more positive employee experience."

Enterprise Florida highlights high-tech and manufacturing industries

  • This article was published on July 29, 2019, by Tampa Bay Newspapers.
  • Heather Ford, chief financial officer of Power Design Inc, stated that the company moved its headquarters to St. Petersburg because "It’s not hard to attract and retain top talent in a beautiful area like Tampa Bay and having the support of the state and local governments through multiple grants confirms we made the right choice."
  • The statement was made at the first EFI Snapshot event that was held on July 25 in Pinellas County at the St. Petersburg College EpiCenter.
Part
04
of eight
Part
04

Power Design Competitors, Pt 1

Seven true competitors to Power Design include Rosendin Electric Inc, Mona Electric Group Inc, McBride Electric, Atlantic Constructors, Hatzel & Buehler, Inc., Weifield Electrical Contracting, and Elcon Corp.

1. Rosendin Electric Inc

Why A True Competitor

Value Proposition


2. Mona Electric Group Inc

Why A True Competitor

Value Proposition

  • Mona's Value proposition has been their diverse array of services to the clients which makes them one of the nation’s largest providers of electrical service, electrical construction, fire alarm systems, sprinkler, security systems and voice/data/video solutions.
  • Mona’s qualified personnel provide quality service and industry experience across all of their disciplines, groups, and areas of expertise.


3. McBride Electric

Why A True Competitor?

Value Proposition


4. Atlantic Constructors

  • The company's website can be found here.
  • The company has annual revenue of $56.9 million.

Why A True Competitor?

Value Proposition


5. Hatzel & Buehler, Inc

  • The company's website can be found here.

Why True Competitor?

Value Proposition

  • The value proposition of Hatzel & Buehler, Inc., entails offering the customers innovative, quality solutions, hence it remains unique to customers.


6. Weifield Electrical Contracting

  • The company's website can be found here.

Why A True Competitor?

  • This is Open Design's true competitor because it is involved in pre-construction and construction services for office buildings, parking spaces, and military housing. Also, specializes in Electrical Contractor, Design Build, Project Management, Construction, Preconstruction, Electrical Engineering, Commercial & Residential Construction.
  • The technology used by Weifield Electrical Contracting is similar to that being used by Power Designs. For instance, there is use of Expert Prefabrication that is used by both.

Value Proposition


7. Elcon Corp

Why A True Competitor?

Value Proposition


Research Strategy

To identify Power Design’s true competitors, we first searched for other companies in the U.S. that offer services and products such as those offered by Power Design. We then looked at the individual company websites to confirm that the identified companies offer same services/products as Power Design. For us to conclude that an identified company is Open Design's true competitor, the company had to be located in the U.S., offer same services as Open Design, and possibly have similar technology. From these resources, we identified Rosendin Electric Inc, Mona Electric Group Inc, McBride Electric, Atlantic Constructors, Hatzel & Buehler, Inc., Weifield Electrical Contracting and Elcon Corp as Open Design's true competitors.
Part
05
of eight
Part
05

Power Design Competitors, Pt 2

Power Design and Rosendin Electric Inc. both provide services in the US have great competitive advantage and strengths, as well as weaknesses. Power Design had a revenue of $575.1 million in 2018, while Rosendin Electric Inc. had a revenue of $1.6 Billion.

Power Design

Competitive Advantage

  • The company has great exposure due to its vast projects portfolio in the US. These projects cover assisted living, apartments, condominiums, hospitality, student housing, design-build, and mixed-use.
  • The company also reaches a larger scope of the audience by having a charitable program that put the company's values into action.
  • Power Design also stands out in the business by receiving recognition from Inc., Business Observer, Inc. 5000, and EC&M.

Strengths

  • The company was considered by Fortune Magazine as one of the top 100 workplaces.
  • The company has been providing services and creating brand awareness for decades, through which Power Design was founded on September 27, 1989.
  • It provides a large scope of services that include design building and assisting systems provision, and lighting distribution.

Weaknesses

  • Compared to its competitors, the company has a lesser social media presence. On their Facebook page, they have 4,929 likes and 5,231 follows, which are smaller, compared to other competitors who have millions of customers on their social media accounts.
  • In 2018, the company faced a lawsuit in the District of Columbia where at least 535 employees were illegally misclassified to lower wages to avoid payroll taxes. These affected the overall performance of the company.

Revenue and Geographical Presence


Rosendin Electric Inc

Competitive Advantage

  • The company has various local charitable organizations through which it has produced good community involvement and reached more customers.
  • Rosendin Electric Inc. is a member of the Lean Construction Institute (LCI) association and Project Production Systems Laboratory (P2SL). These associations help the company in networking opportunities, social advantages, and improved business climate.
  • The company stands out in its service areas, in which they received awards and recognition. One of these includes the 2015 Gold Vision Award from Constructech for Innovative Productivity Forecasting Tool and Constructech 2015 Women in Construction Award.

Strengths

  • Rosendin Electric is one of the pioneers of the concept of Lean Construction.
  • The company has been on the leading edge of construction industry technology.
  • The company is a certified Green Business Provider, through the County of Santa Clara which offers LEED® Accredited Professionals and Green Associates.
  • Rosendin was considered as one of the 2019 Best Workplaces in the Bay Area by Great Place to Work® and FORTUNE.

Weaknesses

  • The social media presence of the company is low. On its Facebook page, the company has 1,183 likes and 1,282 follows.
  • The company also faces a lawsuit and this has an impact on the company. Rosendin Electric, which did electrical contracting work, as one of the defendants in a complaint that alleges that they urged their construction workers “to finish their jobs quickly, at the expense of safety” to hasten the Maryland resort’s opening.

Revenue and Geographical Presence

  • The annual revenue of Rosendin Electric Inc. is $1.6 Billion.
  • The headquarters of the company is located in San Jose (HQ), CA.
  • Other Rosendin Electric Inc's locations are Hawaii, California, North Carolina, Texas, Maryland, Oregon, Nevada, Virginia, and Arizona.

Research Strategy

We initiated the research by looking at each company's website, platforms for finding business information, and other websites that share news and updates for gathering competitive advantages, strengths and weaknesses, and locations of businesses. We used Inc to provide financial data, specifically the revenue for Power Design. Also, we utilized a source from Business Journals for the revenue of Rosendin Electric Inc.
Part
06
of eight
Part
06

Power Design Competitors, Pt 3

Mona Electric Group Inc. specializes in a range of fields, including all pre-construction and construction work regarding office buildings, parking spaces, and military housing. It has won multiple awards for its construction projects which are all located in the Washington D.C. area. McBride Electric is the only construction company in North Texas that offers 24/7 electrical support and prides itself in over 60 years of experience in pre-construction and construction work for commercial, residential, and government projects.

MONA ELECTRIC GROUP INC.

Competitive advantage

  • Mona Electric Group Inc.'s competitive advantage lays in the diversity of the services it offers. The company specializes in design, construction, routine maintenance, and testing.
  • Because of its wide range of specialties, Mona Electric Group Inc. enables customers to experience the strength of a single source contractor.

Strengths

  • The company is a one-stop shop for all pre-construction and construction work regarding office buildings, parking spaces, and military housing. It has been operating in the construction field for over 50 years.
  • Its strengths are in the following fields: electrical contractor services, design build, project management, construction, pre-construction, electrical engineering, and commercial and residential construction.
  • The company has won awards for a number of projects, including 1785 Massachusetts Ave., NW Andrew Mellon Building Renovation, Comcast Center at University of Maryland College Park, Folger Shakespeare Library, George Washington University Science and Engineering Hall, the Human Genome Sciences Area 1 Consolidation, Howard Hughes Medical Institute at Janelia Farm, Human Genome Sciences Large Scale Manufacturing Facility, Kennedy Center, Mandarin Oriental Hotel, Newseum, Smithsonian National Museum of African American History and Culture, and the University of Maryland Clarice Smith Performing Arts Center.
  • Finally, it is considered to be one of the biggest providers of electrical service, electrical construction, fire alarm systems, sprinkler, security systems and voice/data/video solutions.

Weakness

  • The company has a rating of 3/5 on Glassdoor.
  • The respectable score for a company to have on Glassdoor is 4 and above. Based on this, Mona Electric Group Inc. could be considered to not be an optimal company to work for.
  • Mona Electric Group Inc. has a rating of 3/5 on Yelp, with multiple customers posting complaints about the company's overall service and speed.

Annual revenue

  • The company's revenue is not published via an annual report, as the company is a private company and doesn't need to disclose its financials. Its estimated 2018 revenue was $397.8 million.

Locations


MCBRIDE ELECTRIC

Competitive advantage

Strengths

  • The company is a one-stop shop for all pre-construction and construction work regarding office buildings, parking spaces, and military housing. It offers services to residential, commercial and industrial using advanced technology.
  • On top of its construction work, McBride Electric specializes in the following fields: electrical contractor services, design build, project management, and electrical engineering.
  • McBride Electric has over 60 years of experience in the field of construction.
  • The company considers itself one of nation's premier full service electrical contractors.

Weakness

  • McBride Electric has a rating of 2.5/5 on Yelp, with multiple customers posting complaints about the company's overall service and speed.

Annual revenue

  • The company's revenue is not published via an annual report, as the company is a private company and doesn't need to disclose its financials. The company has an estimated annual revenue of $157.8 million.

Locations

Part
07
of eight
Part
07

Power Design Competitors, Pt 4

Atlantic Constructors is a construction firm with its head office situated in Richmond, Virginia. Hatzel & Buehler is a commercial electrical contractor with its headquarters situated in Wilmington, Delaware.

Atlantic Constructors

Competitive Advantage

  • Atlantic constructors save their clients time and money while ensuring the highest levels of quality and safety by providing turnkey, high-quality solutions in their highly automated 130,000 square feet fabrication shop, which makes it a uniquely positioned company in the market.
  • The company conducts the design and fabrication process by using Revit software, which enables them to move quickly from design to shop fabrication saving time, and eliminating costly errors.
  • The trained technicians at Atlantic Constructors, offer customized preventative maintenance and service programs that help lower operating costs and decrease downtime.

Strengths

  • The company was formed by merging Atlantic Industrial Constructors and Hungerford Mechanical Corporation, which were two of the finest commercial contractors in Virginia. The well-established reputation these companies had made the combined entity a leading service and construction provider for commercial and industrial markets.
  • Atlantic Constructors has a strong project portfolio with significant construction projects in the chemical, educational, food and beverage, government/public, healthcare, manufacturing, office/data, pharmaceutical, and power generation sectors.

Weaknesses

Revenue

Locations

  • Atlantic Constructors serves customers throughout the mid-Atlantic region, which includes the states of Delaware, Maryland, New York, New Jersey, Virginia, and Pennsylvania in the US. The company has its physical locations in the state of Virginia, with its headquarters situated in Richmond, Virginia.


Hatzel & Buehler

Competitive Advantage

  • Hatzel & Buehler utilize building information modeling that enables a virtual information model in which professionals add discipline-specific knowledge to the single shared model. This method reduces information losses and provides more extensive information to owners of complex structures.
  • The company has a specially trained team of both office and field personnel, dedicated to offering expertise in electrical design, construction, engineering, integration, and maintenance.
  • The company meets online processing requirements, including online bid submission, shop drawing submittal process, change orders, invoicing, etc.

Strengths

Weaknesses

  • The employees at Hatzel & Buehler have made complaints about issues with company management, saying that the company management is weak (do not work according to the company goals) and that they have unfair leadership practices that impact the bond between the management and the workforce and affects the ethical standards of the company.
  • The company has had issues with unethical behavior from the management during a partnership contract with Cushman & Wakefield where two managers from the company were involved in a scheme of exchanging lavish gifts and entertainment for preferential work and confidential information such as requests for proposals, future electrical work, and budgets. This scheme has impacted the reputation of the company.

Revenue

Locations

  • Hatzel & Buehler has nine offices in seven states, which includes one in New York, one in New Jersey, two in Pennsylvania, one in Delaware, one in Michigan, two in Ohio, and one in West Virginia.


Part
08
of eight
Part
08

Power Design Competitors, Pt 5

Weifield Electrical Contracting operates in Colorado, Texas, and Wyoming in the US while Elcon Corporation focuses its operations in the Pacific Northwest. A competitive landscape for these companies including their competitive advantage, annual revenue, strengths, and weaknesses, has been provided below.

1. Weifield Electrical Contracting

Overview

Competitive Advantage

  • Weifield Electrical Contracting is the first company in its region to complete LEED Platinum and Net Zero projects. The company's proficiency in these projects helps it in meeting the client's crucial sustainability goals.
  • Weifield thoroughly analyzes its projects beforehand by involving all relevant parties in identifying potential problems and conflicts. This helps the company in maintaining its project delivery schedule.
  • The company uses a number of cutting-edge technologies in implementing value engineering. These technologies include Color Infrared software which can detect performance issues, Expert Fabrication, and BIM 3D.
  • Weifield emphasizes on field training and safety initiatives for their staff. The company's employees receive training at the International Electrotechnical Commission as well as local colleges. A well-trained staff enables the company to provide superior quality service.

Revenue

  • The company does not publish its revenue publicly. According to Inc., Weifield Electrical Contracting generated $93.6 million in revenue in 2018.

Strengths

Weaknesses

  • The industry the company operates in is still male-dominated. The company's leadership team includes only one woman.
  • The company's projects are limited due to its limited geographical coverage. This impedes the company's growth.
  • The company undertakes very few Solar and LEED projects as illustrated in this pie chart.


2. Elcon Corporation

Overview

Competitive Advantage

  • The company evolved from the electrical construction market and diversified into the construction and engineering fields.
  • It has an Instrumentation Division that is staffed with highly capable technical resources who can deliver high-quality services.
  • Having an edge and expertise in bridge retrofits and traffic cameras is another added advantage of the company.

Revenue

  • Being a privately-held company, Elcon is not obligated to report its revenue publicly. A majority of the company's revenue is generated from contracting and service opportunities.
  • Zoom Info estimates its revenue to be $3.2 million.

Strengths

Weaknesses

  • The projects they have done are not documented in detail publicly and therefore, it is difficult to carry out an in-depth assessment of the scope of the company's projects and operations.
  • The company has limited online reviews.
  • It does not provide a lot of information on its website except for some pictorials, charts, and statistical figures. Hence, it is difficult to authoritatively determine the company's strengths in traffic, electrical, or any other field it engages in.
  • While there has been an increased focus on sustainable, green, and eco-friendly practices in businesses, there is no mention of if and how Elcon adopts green technology or eco-friendly practices.
Sources
Sources

From Part 04
Quotes
  • "For 100 years, Rosendin has created a reputation for building quality electrical installations, building value for our clients, and building people within the company"
  • "Our shared success since 1919 is thanks in large part to our loyal customers. Year after year, our customers have turned to us to partner on some of the most complex projects because of our commitment to building quality, building value, and building people. While our teams bring competency and capacity to our projects, it is the character of our employees that differentiates us most of all. We understand that our customers expect more from us. Our building success is an important step toward providing our customers an environment to deliver their own product success. Shared goals, shared success"
  • "We have built a solid foundation of trust, a culture of innovation, and a strong desire to bring value to every customer on every project. This outward focus has helped us through both the good times and the bad times and I don’t see any reason to think it is going to stop. Our people just won’t let that happen"
  • "Employee ownership means we are not just another electrical contractor. As owners, we care about and truly listen to one another, as every employee has a stake in the future success of our company"