Positive Thinking in Healthcare

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Positive Thinking in Healthcare: Case Studies

Coca Cola's social media strategy involved clearing its entire feed and starting afresh with uplifting optimistic posts. Life is Good demonstrated the impact of positive thinking using their Power of Optimism Machine. Both brands saw an impact on their customer reach and online presence as a result of these campaigns.

Coca Cola

  • In November 2018, Coca Cola went silent on all their social media platforms. Once they returned, they cleared all their accounts to start on a clean slate. They came up with a new social media strategy that focused on the company’s messaging and impact.
  • They launched this strategy on World Kindness Day, November 13th, 2018, after going dark on the 12th. Coca Cola re-emerged with 100 original images in collaboration with four street artists who believed in the company’s core values.
  • This new strategy dubbed “optimism, uplift, and connection” focused on harnessing positive thinking. This Refresh the Feed initiative run with the hashtag #RefreshtheFeed.
  • The brand’s new social media strategy focused on optimism. The company’s silence was critical in making this shift. Although Coca Cola has run positive and optimistic marketing campaigns before, this messaging was the focus of the entire strategy which superseded previous campaign efforts.
  • The idea behind this strategy was to focus on positive, feel-good messaging that attracts people who may have different affiliations such as politics. Coca Cola is capitalizing on the increased desire for things that unite rather than divide. Although this general idea existed in previous campaigns, this was more intentional.

Life is Good

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Positive Thinking in Healthcare: Urgent Care Insights

The urgent care industry has been growing over the years. Some insights into the future of this business include quick adoption of alternative treatment, creative advertising and marketing efforts, enriched customer experience, the use of mobile apps, and fast adoption of technology. These insights have been addressed below.

Fast Adoption of Technology

Mobile Apps

Enriched Customer Experience

  • Millennials are driving this trend the most as they are the primary target audience of the healthcare industry. This generation values their time and convenience. This generation requires not only fast care but also quality.
  • Providers such as Providence St. Joseph Health have established Wellness Corners that provide services such as “nutrition counseling, sleep and stress management, and fitness programs.”
  • They have designed these spaces to feel like a VIP hotel rather than a medical center to optimize the patient experience. The mobility, the transparency, pricing, and overall information are the main factors attracting this generation.

Creative Advertising

  • Urgent Care centers have freedom in their marketing and messaging, allowing for a stronger connection with their patients. The reduced restrictions give room for creativity.
  • These marketing strategies connect the facilities, patients, caregivers, and their environment. Zoom+care is becoming a stronger brand in the tri-county area in Portland, Oregon, as it presents tangible advertising techniques.
  • The most critical aspect of marketing efforts is that a brand needs to know itself. Being true to its identity has allowed Zoom+care to flourish as it built meaningful relationships with its patients.
  • Social media is also a great tool that facilities are leveraging to gather information. It also helps with personalizing the response/services offered. It allows patients to identify with medical professionals without feeling rushed or inconvenienced.

Alternative Treatment

  • Urgent care centers are quicker to adopt modern alternative treatment options. This innovative nature exists because of the short time required to make leadership decisions when compared to large healthcare facilities.
  • Innovative options here include “medical marijuana consulting, homeopathic alternatives, and wholesome health.” One selling point for these centers is the flexibility and the speed at which they offer newer treatment options.
  • Urgent care centers, as a selling point, offer new treatments to their full potential.
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Positive Thinking in Healthcare: Insights

Positive thinking has the power to affect one's mental and physical health. Research has shown that mental activity is influenced by one's positive thinking. Insights and additional impacts of positive thinking have been presented below.

Emotions and Brain Pathways are Linked

  • Depending on which part of the brain was activated, changes were seen in the physical well-being of the body. If the ventral striatum was activated, the stress hormone in the body was lower than if the amygdala was triggered.

The Power of Self-Affirmation and Reflection

  • Positive thinking is the ability to change one's perspective. The best way to do so is to focus on the most important things in life.
  • A study conducted by Dr. Emily Falk, a neuroscientist at the University of Pennsylvania reveals that one's response to health advice depended on one's positivism as it would reduce the chances of being self-defensive.

Break Family History

  • Research has shown that diseases that are hereditary can be avoided with a positive outlook. This research found that positive people who were at risk of heart attacks from family history were a third less likely to have any cardiovascular event.

Being Informed

  • Being adequately informed reduces negativity. Lack of information exaggerates fears and anxiety. Getting all necessary information, whether good or bad, prepares one for whatever they may face. It is also of paramount importance that one gets their information from credible and accurate sources such as a doctor.
  • Some fear can be eliminated by truth/solution. It is good practice to gather all the information before getting emotionally influenced by fears and uncertainty.

Tolerate Pain

  • A study published by Science Direct proves that positive thinking results in pain tolerance. Stressed individuals have a stronger sensation of pain. Positive thinking is ideal in dealing with pain as it shifts focus.
  • Insights into this publication can be found here.

Fight Stress

  • Stress causes diseases and exasperates all other conditions. Anxiety and stress can create more complications to an already present ailment. Staying positive helps prevent further health complications.
  • Research shows that people who stay positive when they receive negative news have a higher chance of resolving the problem. They will develop a plan and ask for helpful and actionable advice.

Increase Resilience

  • Individuals who exercise positive thinking recover from crises at a faster rate. It builds resilience and enables one to bounce back. People who have been through traumatic experiences would recover faster from these serious experiences if they intentionally stay positive.
  • Research has shown that resilience and positivism can be cultivated. Nurturing positive emotions through a traumatic event ensures that stress levels are managed, depression is reduced, and strong coping skills are developed.
  • Resilience does not only help one handle the current stress situation but also prepares one for future experiences.