Popular Dog Breeds & Packaging

Part
01
of two
Part
01

Demographics - Premium Dog Food Customer: United States

Premium dog food buyers tend to be between 23 to 38 years of age. They are generally better educated, have an income over $50,000, about 50% are married, and they tend to live in the city or in the suburbs. The Pet Professor is a website published by a 35-year expert working in the strategic areas of sales of pet products. Since June 2014, he has released an analysis of demographics for pet food buyers. The figures below are from his 2019 review of all pet food purchasers.

The Premium Dog Food Customer

  • The white, non-Hispanic group has an 84+% market share in every Segment, including pet food. African Americans have the lowest percentage of pet ownership of any group.
  • Most pet owner households are composed of two people.
  • Homeowners purchase 80.9% of the pet food purchased.
  • Income matters most in pet spending. Most pet owners have incomes over $50,000 per year.
  • Being married makes a difference. 62.5% of pet food customers are married couples.
  • 55% of pet food buyers have associate degrees or high.
  • Most pet food is sold in suburbia, but spending increased in city centers in 2019.
  • 36% of pet owners are willing to spend extra on their pet food.
  • A full report of pet food market and ownership is available here.

Millennials

Research Strategy

Analyzing the above information, we can see that premium dog food buyers are usually between 23 to 38 years of age and can be of either gender. They tend to have an income of over $50,000, and many have degrees from a post-secondary institution. About 50% are married, and most live primarily in the city center or near suburbs.




Part
02
of two
Part
02

Popular Up and Coming Mixed dog Breeds _ United States

Goldendoodle, Corman Shepherd, Maltipoo, Pomsky, Huskador, Dalmatian Husky, and Corgipom are some of the up and coming breeds. Pictures of all the listed breeds can be found here. The following information presents details about each breed.

Goldendoodle

  • The Goldendoodle is a hybrid breed resulting from breeding a Poodle with a Golden Retriever. It is a very friendly, intelligent and affectionate dog. It is around 1’8 or 2’ feet tall, weighs around 70 pounds, and has a life span of 10 to 15 years.
  • The Goldendoodle is the mixed-breed dog people are most interested in, according to Google Trends. Constantly growing since 2014, the breed reached a spike in interest last Christmas.
  • Pictures

Corgi - German Shepherd Mix

Maltipoo

Pomsky

  • Suited for apartments, the Pomsky is a cross between a Siberian Husky and Pomeranian. This very affectionate breed requires constant attention, and its growing popularity led to impulsive adoptions by unprepared people, meaning these dogs sometimes find themselves abandoned at shelters.
  • The breed is gaining popularity, and among mixed breeds; however, there is some controversy around the breeding, as it requires artificial insemination.
  • Pictures

Huskador or Siberian Retriever

  • The number one current related topic to mixed breeds, with a 70% rise in interest, is the Husky Labrador mix, also known as Huskador.
  • Affectionate, smart and social, Huskadors are the result of breeding a Husky and a Labrador. This dog is likely to get along with other dogs and to enjoy an outdoor lifestyle.

Dalmatian Husky

  • Big and athletic, Dalmatian Huskies are good companion dogs. They need space and exercise and are very composed.
  • After the Corman Shepherd, the Dalmatian Husky was the most relevant query related to mixed breeds, with a 150% increase.
  • Pictures

Corgipom

  • This tiny dog is highly energetic, intelligent, and has a stubborn streak. Active, loyal and protective, it is likely to bark a lot and be aggressive toward strangers.
  • The Pomeranian-Corgi mix, Pomgi or Corgipom, saw a 150% spike in interest recently.

Research Strategy

We began our research by looking for publicly available lists of up and coming mixed dog breeds. We looked into industry-related websites. Unfortunately, we were unable to find a list that ranked the up and coming mixed dog breeds.
Next, we looked for pet owners surveys to identify any popular and trending mixed dog breeds. However, this strategy didn't yield any helpful data.
Alternatively, we decided to find examples of mixed dog breeds, then analyze their popularity using Google Trends. Thus, the research team leveraged information from lists, articles and industry-related sites to determine the breeds. We then compared each one using Google Trends to determine spikes and rising popularity. The team analyzed over 35 breeds to identify the seven breeds presented.
About the exclusion of the Labradoodle breed: It is a trending and popular kind; however, a few weeks ago, the original breeder, Wally Conron, revealed that it was his life’s regret and a mistake. His declaration was picked by several outlets, such as the New York Times, BBC, among others, and caused a significant spike in searches related to Labradoodles and mixed breeds. Since the purpose of this request is commercial, we concluded that it was wiser to exclude it from our list. Overall, there is some controversy surrounding mixed breed dogs.
Since shelters were previously mentioned, the most common dog breeds at shelters can be found here.
Sources
Sources

From Part 02