Popular Content that is Non-Coronavirus Related

Part
01
of one
Part
01

Popular Content that is Non-Coronavirus Related

We've identified 5-7 popular topics/content from Facebook, Twitter, and video streaming platforms that are not related to coronavirus and which are trending since March 13.

Facebook

To find popular content on Facebook not related to the coronavirus, we used social media analytics tool Buzzsumo. Using Buzzsumo's search feature, we were able to find trending topics on Facebook

Twitter

To find popular content on Twitter, we went to the Explore section of Twitter, where the most trending content is displayed across categories like news, sports and entertainment.

Videos

To identify the most popular videos not related to coronavirus, we analyzed YouTube's Trending page.
  • Nintendo Direct Mini 3.26.20: 2.9 million views since March 25
  • Lil Mosey - Blueberry Faygo Music Video: 3.5 million views since March 25
  • FINNEAS - Let's Fall in Love for the Night (Official Video): 2.5 million views since March 19
  • Scaring Kevin Hart with a Snake: 7.1 million views since March 25
  • Joyner Lucas - Will: 5.3 million views since March 25
  • Dua Lipa - Break My Heart: 4.1 million views since March 25

Instagram

Despite exhaustive searching, your research team was not able to determine the most popular topics on Instagram. First, we went directly to the source and tried to figure out a way to view what's trending directly on the Instagram platform. After some digging, however, we determined that Instagram simply does not provide any way to see what's popular or trending on the platform overall. Instagram's model is to make the platform customized and tailored to each user, displaying only trending content that is most relevant to that user's interests. And there's no way to see content at all without an account, and therefore no way to see what's trending among all users.

Next, we looked for a third-party analytics tool (like Buzzsumo for Facebook) that would show what's popular on the platform. Unfortunately, we couldn't find any tools that would give this type of information. All of the tools we found are again specific to the account or the user's interests. Third, we looked for other research or publications on this topic (such as an article or blog on what's popular on Instagram this week), but we could not find any publicly available analysis on this subject.

Sources
Sources