Pod-based vaping Market (UK & US)

Part
01
of five
Part
01

JUUL - Pod Based Vaping Devices

The Juul vaping device is a non-refillable e-cigarette consisting of two components; an e-liquid filled pod and a battery. The Juul pod delivers more nicotine compared to other vaping devices in the US. In Q1-2019, the company controlled a market share of 73.9% in the United States.


OVERVIEW

  • Juul was established in 2017 as a spin-off from Pax Labs. The company first developed a satisfying alternative to cigarettes.
  • The Juul vaping device is a non-refillable pod-style e-cigarette that features two components; a battery and a pod filled with e-liquid. The device heats e-liquid inside the pod to generate smoke vapors.
  • The company has experienced rapid growth since inception and is currently valued at around $38 billion.
  • In 2018, the Food and Drug Administration (FDA) instructed Juul to halt sales on eBay following concerns about the use of vaping devices by youth.
  • The US FDA directed the company to raise the minimum age to purchase a vaping pod to 21 years.
  • To further curb the use among younger buyers, the company suspended the sales of popular flavors in stores across the United States. Additionally, the flavors can only be purchased online after age verification.
  • Recently, Juul Lab has been noted to curb it's social media marketing campaigns and the use of influencer marketing campaigns. Additionally, Juul pledged $30 million over three years to independent research, youth education, and community engagement efforts.


STRENGTHS

  • Juul has a variety of fairly accurate flavors; for instance, the mango flavored pod tastes like mango and is not overly sweet.
  • The Juul pod is simple and easy to use; the technology works well compared to competing products. Additionally, the device is lightweight, small, and durable.
  • The pods provide a mouth-to-lung draw that is similar to that of a cigarette and closely mimics the feeling of smoking.
  • The Juul pod comes with a one-year warranty backed with excellent customer support.


WEAKNESSES

  • Juul offers limited nicotine options, as only the lower strength (1.7%) nicotine version is available for the Mint and Classic Tobacco flavors.
  • Juul offers limited options of flavors and colors. In response to this criticism, Juul released some limited edition colors and a few new flavors in 2019.


FEATURES

  • In size, the device consisting of the two components (a battery and e-liquid filled pod) is 9.48 cm long and 1.51 cm wide.
  • The pod capacity is 0.7 ml and generates about 200 puffs.
  • The e-liquid is composed of ingredients like glycerol, natural oils, extracts, propylene glycol, flavor, nicotine, and benzoic acid.
  • The nicotine strength of the Juul pod available in the United States is 5% nicotine by weight or 59mg/ml per pod.
  • The 1.7% nicotine version is available for sale in the United States and the United Kingdom; while the Virginia tobacco and mint flavored pods come in a 3% nicotine option.


UNIQUE SELLING PROPOSITIONS


MARKET SHARE

  • According to Nielsen, Juul had a market share of 72.1% in the United States in 2018. Further, Juul's dominance of the e-cigarette market grew to the point where it's closest rival; Vuse no longer had double-digit market share dropping to 9.6% in 2018.
  • In 2017, Juul's market share was 55.7%, while Vuse's market share was 17.5%. Alternatively, by April 2019, Juul controlled 73.9% share of the United States market.
  • In 2018, the company expanded into the United Kingdom and adopted a two-pronged expansion strategy for growing market share. The company focused on adding new flavors and redefining their vaping pods.
Part
02
of five
Part
02

Uwell Caliburn - Pod Based Vaping Devices

Uwell Caliburn's pod-based vaping devices come in six distinct colors with a 2 ml vaping juice capacity and a 520 mAh battery with low resistance coils. A detailed analysis of the strengths, weaknesses, unique selling propositions and features of the same is provided below.

UWELL CALIBURN'S POD-BASED VAPING DEVICES

STRENGTHS

WEAKNESSES

FEATURES

UNIQUE SELLING PROPOSITIONS


RESEARCH STRATEGY

We commenced our research by reviewing the official website of Uwell along with several websites focusing on Uwell Caliburn's pod-based vaping devices such as Vaping, Vaping 360, Toronto Vaporizer, and others. Through this search, we were able to gather relevant information regarding the strengths, weaknesses, features, and unique selling propositions of Uwell Caliburn's pod-based vaping devices. Unfortunately, we were unable to determine any information regarding the market share of the same. We then looked for industry reports, research publications, magazine articles, news journals and annual reports of the company, including Research Gate, Pew Research, Deloitte, Business Wire, and Grand View Research. Unfortunately, the company didn't publicize any annual report and the majority of the other information portals were focused on the global market share of vaping devices or similar without any mention of Uwell Caliburn's pod-based vaping devices. Hence, we conclude that the market share of the pod-based vaping devices of Uwell Caliburn has not been compiled anywhere.
Part
03
of five
Part
03

MyBlu - Pod Based Vaping Devices

Strengths of the myBlu pod-based vaping device include its lightweight, price, and better overall performance. The product targets those new to e-cigarattes and offers a variety of flavors as some of its unique selling proposition, while mechanical issues with the device, inconsistent flavors in the US and UK, and poor customer service are among its weaknesses. Unfortunately, there is no report in the public domain with insights into the market share or revenues of myBlu. However, its parent company, Imperial Brands, projected revenues of $2 billion from the e-cigarettes sector expected to reach $30 billion by 2020, based on its £100 million investment in myBlu in 2018.

MYBLU POD-BASED VAPING DEVICE

STRENGTHS

  • According to Vaping360, the super-lightweight, compactness, and ease of use provided by myBlu make up some of its most significant strengths.
  • Vaping360 also observed myBlu's well-built design, which had a great throat hit in its regular line to be among the pros of the myBlu vaping device.
  • myBlu's good battery life, which charges in under half an hour is one of its strengths.
  • According to a report by Wired, one of the pros of the myBlu vaping device is that it comes with 12 different liquidpod flavors along with three nicotine strengths such as 0%, 0.8%, and 1.6% for users to choose from.
  • Furthermore, Wired's report indicated that one of the myBlu device strengths was its ability to allow users to change and mix different flavors to match what they desired.
  • According to VapeBeat, myBlu is cheaper to run in the long and short term compared to JUUL, which the observed to among the pros of the device and can charge via micro-USB while the device by JUUL requires a charging dock.

WEAKNESSES

  • Reviewers on TrustPilot gave myBlu a poor rating of 3.8/10. As per our observation, most of the negative reviews were from customers who demanded better services such as faster shipments and quicker response to product failures.
  • As per Wired's report, myBlu has witnessed complains of leakages when users inhale from the device. The report observed that the company is taking measures to address this issue, which indicates that the company acknowledged this to be a weakness of its device.
  • According to Vaping360, one of the cons of myBlu's vaping device is its inconsistent flavors in the US and UK.
  • Vaping360's report observed some cons of myBlu to include pods that do not click in place and users having to remove the pod to check the level of juice left when it was running low.

UNIQUE SELLING PROPOSITION

FINDINGS RELEVANT TO THE MARKET SHARE OF MYBLU

  • According to Reuters, myBlu's parent company, Imperial Brands, invested £100 million into its e-cigarette business in 2018 which includes. The company did this projecting revenues of $2 billion from the e-cigarette sector expected to reach $30 billion by 2020.
  • myBlu's parent company, Imperial Brands, said the product was performing well in 2019 with significant year-over-year growth, as per a report by Tobacco Reporter. However, the report did not provide an estimated amount from the sales of myBlu.
  • The specialty product segment, including products such as Blu, Style, Golden Virginia, and others contributed 17.8% to Imperial Brands' 2018 revenues, as per a report by Statista. This information showed that there is no revenue estimate specific to myBlu available in the public domain.

OTHER FINDINGS

  • Blu, the company directly behind the myBlu brand uses its bluPRINT initiative to promote customer-engaging concerts, events, stories, and other activities. These efforts to engage current and potential customers could help the brand to increase the awareness of its products including myBlu.
  • Also, Blu has a membership program called bluNation that offer loyal customers rewards and other perks, which may an attempt by the company to retain loyalty to its products, including myBlu.
  • myBlu got listed among the best e-cigarettes and vape pens, according to a report by Wired, indicating that the product was growing in prominence in the US and the UK, respectively.

RESEARCH STRATEGY:

We began by investigating the official directory of Blu, the company behind myBlu in search of information relevant to the strengths, weaknesses, and unique selling propositions of the myBlu vaping devices. For this, we examined the product page of myBlu and other relevant sections of the site with information relevant to this request. Unfortunately, this investigation did not provide information specific to the strengths, weaknesses, or unique selling propositions of myBlu. However, we examined details of the products provided by the company to identify those apropos of its pros and cons. Also, there was no information by the company regarding the sales, revenues, or market share of myBlu in the public domain.

Therefore, we proceeded to examine reports by credible external directories in search of reviews of myBlu with the hope to find insights into its strengths, weaknesses, unique selling propositions, and market share. This time we located reports by Vaping360, Wired, VapeBeat, TrustPilot, and others from where we identified the strengths, weaknesses, and unique selling propositions of myBlu. Again, there was no information by these directories relevant to the market share or revenues of myBlu.

Next, we switched strategies to research myBlu's parent company, Imperial Brands, hoping to find any data showing sales the company gets from myBlu. Instead, we found a report by Statista that showed that Blu (the company directly behind myBlu) was just one of the brand under a category contributing 17.8% of Imperial Brands' revenues. This information indicated that the company did not have data in the public specific to the revenues of myBlu, meaning we could not estimate the product's market. Furthermore, we found reports by EuroNews, Reuters, and others, revealing that myBlu's parent company started investing in myBlu in 2018 and reported significant performance from the product in 2019. Due to the lack of information specific to the market share or revenues of myBlu to estimate this data, we provided these relevant findings as a proxy for the needed information.



Part
04
of five
Part
04

Vype - Pod Based Vaping Devices

The Vype's pod device comes with 6 different colors ranging from gold, blue, black, red, white, and gray with a "feel-good" unique soft touch rubber feel. The epen 3 comes with a 650 mAh/6W battery and is fully charged within 2 hours while offering about 200+ puffs. Other unique features of the product include puff rate, flavor variety, amount of vapor produced and ease of use.

VYPE — POD BASED VAPING DEVICES

STRENGTHS

  • Vype's epod device comes with five fruitful flavors of e-liquid in handy cartridges and are sold in various nicotine strengths up to 18mg/m with quality ingredient.
  • The epen 3 comes with a 650 mAh/6W battery and is fully charged within 2 hours while offering about 200+ puffs.
  • The user can monitor their puff count, device performance and battery level using MyVype App and is available to android users.
  • Customers on 180smoke.ca rates the epod device 4.6 out of 5.0 while the users of epen 3 gave an overall rating of 4.7 out of 5.
  • Both products have a high ease of use and portability rating.
  • The device offers about 13 different flavors with each flavor having a varying range of nicotine strengths.
  • The pod devices use blade technology for heating instead of the conventional coil and wick technology.

WEAKNESSES

  • The epen 3 and epod devices are closed pod systems and cannot be filled with e-juice compared to other pod devices from competitors.
  • Reviews on 180 smoke show that the epod devices rated low on cloud size while the epen 3 had a low amount of air flow rating.
  • Wayde Jackson a user, reported a harsh taste and oily aftertaste and developed a cough after about a week of usage.
  • Another feature that requires improvement with Vype ePen 3 is pen size and flavor value. It has one of the biggest size compared to other devices in the market.
  • The device needs five clicks to bring it to life or turn off.

FEATURES

  • The device comes with 6 different colors ranging from gold, blue, black, red, white, and gray with a unique soft touch rubber feel.
  • The ePen 3 is made with 50% VG/50% PG e-liquid with different nicotine salt levels.
  • The different flavors offered for the ePen 3 include Crushed Mint, Infused Vanilla, Master Blend, Strawberry Smash and a host of other flavors.
  • The battery of the Vype pod vaping is designed to last for an entire day.
  • The battery is easy to charge using a magnetic dock & USB port.
  • Based on laboratory tests by Vype, the device delivers about 275 puffs and the cartridges make use of nicotine salts.
  • The ePen 3 features a firing button, which is also used to turn the device on and off with 5 clicks.
  • The salts are thought to give a richer flavor than the conventional Vype e-liquids with less vapor produced.
  • Users can order an extra cartridge from Vype website.
  • The LED light on the fire button blinks red while turning of the device when the e-liquid runs out.

UNIQUE SELLING PROPOSITION

  • One of the unique selling features is its ability to last all day.
  • The ePod comes with a smooth design that offers a quiet and flavorful vaping experience.
  • The pod system was built with simplicity in mind and is exclusive to transitioning smokers.
  • Review by users suggest that the epod device from Vype is a good fit to combat Juul with a combination of its strengths such as puff rate, flavor variety, amount of vapor produced, ease of use and longevity of battery.
  • The Vype epod devices have a low cost as compared with other pod devices available in the market.
  • The Vype iSwitch and Vype iSwitch Maxx launched in late 2018, are one of the world's first Puretech blade technology.

MARKET SHARE

  • According to the British American Tobacco (BAT), Vype e-cigarette which was launched in 2013, is currently, one of the world’s leading vapor companies.
  • BAT e-cigarette brands, Vype and Voke held approximately 35% of the UK mainstream market for e-cigarettes as at 2016.

Research Strategy:

To answer this request, we started by studying the device features, properties, and strength as published on the Vype website. We then moved on to review sites such as 180smoke.ca and E-cigeratte-Forum to learn about the device reviews and its pros and cons from the perception of users.
We subsequently conducted a thorough search in an attempt to identify the market share of Vype but our efforts proved unsuccessful. This is largely because the information available in the public domain is about the mother company BAT and not the brand itself. Also, BAT owns other e-cigarette brands, making it almost impossible to separately identify the market share of Vype as an individual brand.
Part
05
of five
Part
05

Market Demands - Vaping Pod Market

The growth of the pod vaping market is due to the increasing visibility of the impact of cigarettes on health, where pod vaping is seen as an alternative to smoking cigarettes. After an exhaustive search, the exact market demand and the CAGR of pod vapes in the US and UK are not publicly available. However, we were able to find useful insights into the market demands and needs, such as a call for lower concentrations of nicotine and more convenient delivery methods, in addition to market trends driving brand success and overall consumer desires.

CURRENT VAPING POD MARKET DEMANDS AND NEEDS

  • The global market demand for vaping pods is 500 million units in 2019. North America serves as a major region that consumes pod vapes. The United States is projected to account for a large market share of pod vape market in North America.
  • Europe also has a significant market share, with Germany, the UK, and France as the largest players in the European region.
  • Market demand for Juul, one of the most popular vaping pod manufacturers, is increasing, with the sales soaring 728% in the US according to a Nielsen report. JUUL's share of the market increased to 72% from 70.5%.
  • Total e-cigarette sales in the US have reached about $2.3 billion in 2018. In August 2017, sales were at $1.3 billion.
LOW NICOTINE CONCENTRATION
  • Due to the high concentration of nicotine in vape pods, which can cause numerous respiratory diseases, there is a demand in the market for low-concentration vaping pods.
  • The industry is trying to figure out how to produce flavors with adherence to the demand for pod options that have a low concentration of nicotine, in order to reduce the impact of vaping to their customer's health.
OPEN POD VAPE SYSTEMS


CONSUMER DESIRES

  • Vapers need pod systems with simpler operations.
  • Consumers desire compact pod vapes that offer effective nicotine delivery in a portable size. These systems should be easy to use and familiar, such as the pen model. They also want various flavors from the vaping pod system, such as orange, fruits, mint, coffee, cotton candy, Bavarian cream, and low nicotine intake, especially for consumers switching to vaping pods as an alternative to smoking cigarettes.
  • According to Vape UK, consumers are also concerned with the quality of vaping pods.
  • Customers don't really like low-end vape pods because of the lower quality, which makes them more likely to turn back to tobacco.
  • Customers expect to see a rise in the quality, customizability (pod vapes that have various shapes), and the durability of products. Consumers are especially interested in vaping systems that can be charged faster and offer a longer battery life.
  • In terms of how these pod vaping system brands communicate value to their customers, brands like UWELL Caliburn appeal to consumers' desires for easy-to-use systems and long-lasting pods. UWELL Caliburn is called the best-tasting pod vape with the longest-lasting pods/coils.

MARKET TRENDS DRIVING BRAND SUCCESS

  • Market trends show that vape pods are experiencing a global CAGR of 18.5%.
  • Teenagers who don't want to smoke are one of the major drivers of this market.
  • The increasing awareness and usage of CBD for its health benefits, in tandem with the growing demand for marijuana legalization, have also helped the vaping pod market due to demand for vaping pods that have CBD or marijuana in them. This presents an opportunity for vaping pod manufacturers because they can sell vape juices with CBD oil and THC in the US and Canada.

RESEARCH STRATEGY

We began our research by searching for the exact market demand in the US and UK through business sites and news sites. We searched there because these sites provide important information about pod vaping. Through this search, we found the global market demand. We also found that the US controls a large share of the global pod vaping market. Europe, specifically the UK, Germany, and France, has a significant share of the market. We searched through market research sites and their published reports because these firms typically provide deep dives into market share and market segmentation. We found additional information on the market, but it is hidden behind a paywall.

We then tried to find more specific information on the US and UK share of the global market. We searched through financial databases to try to find information that we could use to triangulate the market share for the US and UK. With a global or regionally segmented data set, we could then triangulate data for the US and UK. Through this search, we determined that the US and UK hold the second-largest share of the market, but we could not find specific percentages to help us calculate a global or regional figure.

Finally, we tried to triangulate data for the US and UK by identifying the top players in the US and UK market. We would then estimate the market size based on these players' revenues. We found that top players in the US are JUUL and Altria Group, while major players in the UK are Imperial Brand and British American Tobacco. We found British American Tobacco's total revenue, but there was no segmented data that specifically noted the revenue of pod vaping in the UK. We also found that JUUL sells $1.29 billion in vape kits. Based on data from Altria Group, which produces Marlboro, we were unable to find segmented data that differentiated cigarette revenue from smokeless products.

Did this report spark your curiosity?

Sources
Sources

From Part 01
Quotes
  • "Wells Fargo Securities analyst Bonnie Herzog issued her latest report Wednesday, based primarily on Nielsen data. Juul’s market share increased from 70.5 percent to 72.1 percent during the four-week period that ended Aug. 11. Meanwhile, Vuse’s market share dropped from 10.8 percent to 9.6 percent even as it lowered some product pricing to drive sales."
  • "Juul, made by Juul Labs Inc. of San Francisco, entered the mainstream retail marketplace in 2015, and is sold in the form of a pen or a USB device. That design makes it easy to hide its usage. A year ago, Juul was at 55.7 percent, Vuse at 17.5 percent, MarkTen XL of NuMark was third at 9.9 percent, blu eCigs of Fontem Ventures was fourth at 8.4 percent and Logic of Japan Tobacco was fifth at 4.7 percent."
  • "The Juul growth comes despite increased scrutiny from the Food and Drug Administration and criticism from anti-tobacco advocates about anecdotal reports on youths using the product, including while they’re in school. On April 22, the FDA expanded and tightened its oversight over Juul products, including taking steps to halt online sales to youths on eBay. Although the four steps announced by FDA Commissioner Scott Gottlieb in a new youth tobacco-prevention plan apply to other e-cigs, the focus clearly was on Juul. Two days later, Juul Labs agreed to take significant steps to address federal and state regulatory concerns, including “actively supporting” initiatives to raise the minimum age to at least 21 to purchase tobacco products."
  • "In August, Juul began requiring purchasers of Juul on its website to be at least 21. Juul also pledged an initial investment of $30 million over three years dedicated to independent research, youth and parent education, and community engagement efforts."
Quotes
  • "The top market share for electronic cigarette Juul has stabilized in the past month at 73.9 percent, according to Nielsen convenience-store data for the four-week period that ended March 23. The market share had slipped slightly following the manufacturer’s decision to remove certain flavored products from retail in November. Meanwhile, the market share for No. 2 Vuse, made by R.J. Reynolds Vapor Co., rose from 13.2 percent to 13.4 percent."
Quotes
  • "JUUL Labs, the company behind the JUULpod, has announced a dual-prong strategy for growing its vape market share in the United Kingdom. It is planning on broadening the number of products available coupled with redefining what JUULpods are."
  • "JUUL has stated that it plans of adding it Apple Orchard “freshly picked apple flavour with a crisp finish”, Mango Nectar “tangy flavour with notes of tropical fruits”, and Alpine Berry “berry flavour with bright and fresh notes” pods to its current listings across 55,000 outlets."
  • "The decision has been questioned due to the fact that the company agreed to pull these flavours from American stores following the Food and Drug Administration inventing the teenage vaping epidemic through massaging its data. JUUL has products listed with convenience stores, Sainsbury’s and Boots the Chemist. It is currently in talks with other major supermarket chains to obtain further listings. This caused upset at a recent schools conference."
  • "Shaun Fenton, the chairman of the Headmasters and Headmistresses’ Conference, said: “Children are not smoking. They are vaping instead. They see online personalities blowing smoke rings, which were cool in the 1940s and are cool again now. Kids are following them on social media.” Luke Tryl, director of the New Schools Network, added: “Companies like Juul marketing flavours that will be attractive to kids are irresponsible in the extreme. I’m surprised Public Health England aren’t taking a stronger stance. If they don’t, then ministers should.”"
  • "Dan Thomson, JUUL Labs UK managing director, explained what he saw as the benefits of the company joining forces with the Altria tobacco company: “We’ve got the biggest manufacturer of cigarettes in America to hasten their own decline. No one has ever done that. Our growth is not the result of marketing but rather a superior product disrupting an archaic industry.”"
Quotes
  • "The JUUL couldn’t be simpler to use: place a pod in the battery and vape when you want. There are no buttons or complicated menu to navigate. Just take a hit when you want. It’s ready when you are. Once your pod is empty, remove it and replace it with a new one. Smokers will appreciate the simplicity."
  • "The JUUL is an unassuming device. What sets it apart from other similarly sized devices is its innovative technology and performance. The tech in the JUUL works well! I’ve tried dozens of similar pod vapes but the performance of the JUUL is in a league of its own. "
  • "The JUUL uses nicotine salt-based eliquid  in its pods. This “salt,” in chemical terms means the nicotine has a positive and negative charged ion which smooths out the harsh nicotine taste found in similar-looking devices. That said, you will feel it when you hit it!"
  • "One of the major selling points of the JUUL is the high nicotine strength. But there is only one option for the majority of flavors. JUUL currently only offer a lower nicotine strength (1.7%) for the Mint and Classic Tobacco flavors. "
  • "here aren’t many color options and there isn’t a long list of flavors to choose from. It seems that JUUL is aware of the need for more flavor and color options because they’ve recently released limited edition colors (like navy blue and gold), and a few different flavors have recently been added. "
Quotes
  • "From form to technology to flavor, JUUL is easy to use, as there are no buttons or switches. The JUUL device is a vaporizer that has regulated temperature control and uses a JUULpod filled with a proprietary e-liquid formulation that combines glycerol, propylene glycol, natural oils, extracts and flavor, nicotine and benzoic acid. These qualities are unique to JUUL and allow you to experience freedom from the mess of cigarette ash and odor. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes."
Quotes
  • "The company doesn't use the cancer-causing tobacco-burning process of traditional cigarettes. But in the US, Juul pods deliver more nicotine than many rival e-cigarette brands - a design the firm says was intended to help switch smokers to their products. That addictive quality is one reason why Juul has caught on."
  • "Analysts also cite Juul's flavours, discreet size and easy-to-use features, while critics blame early advertising campaigns for creating a "cool" factor that appealed to youth. Investors focused on Juul's financial prospects emphasise that its products are cheaper than cigarettes and have higher profit margins."
  • "In the US, where authorities have pronounced e-cigarette use among teens an "epidemic", Juul has announced steps to curb their use among younger buyers, including suspending sales of some of its popular flavours - such as mango, creme and cucumber - in stores. The firm, which is under investigation by the US Food and Drug Administration (FDA), also shut down social media accounts and pledged $30m towards research as well as youth and parent education. Abroad, the company faces different regulatory challenges - notably restrictions on nicotine levels in some markets, including the UK, which could make its pods less distinctive compared with rival e-cigarettes."
From Part 03
Quotes
  • "Blu’s pods are called myBlu and unlike JUUL it offers A LOT of choice when it comes to flavors – about four times as much as JUUL."
  • "Blu is a way better option. If flavor choice is important to you, Blu has way more to offer than JUUL."
Quotes
  • "Imperial Brands (IMB.L) expects alternatives to smoking such as vaping pens and a heated tobacco device to add up to 1.5 billion pounds ($2 billion) to its revenues by 2020, the British tobacco company said on Tuesday."
  • "Imperial has estimated the e-cigarette market could exceed $30 billion by 2020, up from around $4 billion now. Earlier this summer, Imperial launched a product called myblu, in reaction to the popularity of U.S. upstart Juul."
  • ""
Quotes
  • "Imperial said that overall myblu was performing well with increased investment driving brand awareness with smokers and vapers and significant year on year revenue growth."
  • "Operating profit for the first half of the year benefited from underlying tobacco profit growth offsetting the investment of 100 million pounds into e-cigarette blu."
Quotes
  • "Imperial Brands said today that its myblu vaping device was performing well, with increased investment driving brand awareness among smokers and vapers and significant year on year revenue growth."
Quotes
  • "In 2018, the Specialist Brand segment that includes Blu (e-vapour), Style, Gitanes, Kool (cigarettes), Golden Virginia, Drum, Route 66 (fine cut tobacco), Cohiba, Montecristo, Romeo Y Julieta (premium cigars), Backwoods (cigars), Skruf (snus) and Rizla (papers), accounted for some 17.8 percent of the company's tobacco net revenue."
Quotes
  • "We didn’t set out to change the world, just redefine the way people smoke. To do that, we had to re-imagine everything from the ground up. So we did."
  • "At blu, we work to make better products and even better experiences. Just like you, we want a vaping experience that works for us."
Quotes
  • "Earn and redeem points with every purchase. Access to exclusive offers and promotions. Save time and money with our Autoship delivery."
From Part 05
Quotes
  • "A recent study of Fact.MR estimates sales of pod vapes to reach 500 million units in 2019, and register a Y-o-Y growth of 18.5% over 2018. Growth of the pod vapes market can be attributed to the rising concerns about the adverse impact of smoking on health and availability of a multitude of flavored pod vapes"
Quotes
  • "Juul’s sales soared 728 percent in the most recent period, according to Nielsen. Its share of the market has soared to about 72 percent in mid-August from 70.5 percent last month, Herzog said. The company introduced its flavored nicotine pods to the market in June 2015."
Quotes
  • "In terms of region, the global pod vapes market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to be a major region for the pod vapes market during the forecast period. The U.S. is projected to account for a large share of the market in North America, followed by Canada. Europe constitutes for a significant share of the market. Germany, the U.K., France, Italy, and Spain are major countries for the market in the region."
Quotes
  • "Pod Vapes Sales Surge as Legalization of Marijuana and CBD Gains Momentum. Pod vapes sales are expected to significantly benefit from marijuana and CBD legalization that has been gaining increased palpability. "
  • "Numerous researches have suggested that marijuana and CBD hold potential in relieving pain, reducing depression and anxiety, alleviating symptoms related to cancer, managing & treating neurological diseases, and improving cardiovascular health. "
  • "the United States Government legalized the production of CBD from hemp farming in 2018. This is likely to pave gateways to lucrative opportunities for pod vapes manufacturers, who are already marketing products such as CBD oil, e-juices and THC vape juices in the US and Canada."
Quotes
  • "Vapers are falling in love with the small size and portability that pod systems offer - and while we love our huge powerful sub-ohm devices, sometimes a small on-the-go device is exactly what we need in the moment."
  • "Brand new on our updated list and straight to the top is the UWELL Caliburn pod system. It looks just like a lot of the other pod systems but it doesn't act like them. Don't let looks deceive you, this is best tasting pod vape with the longest-lasting pods/coils"
Quotes
  • "More flexibility in vape PODS. 2018 was the year of the vape POD. Now, in 2019, we expect to see this popularity drive further innovation. Once compatible only with their own supplied vape juice, PODs will be able to take nearly any available e-liquid. PODs will have longer battery life; they will charge faster; and they will be more customisable."
  • "We are continually updating our POD selection because our customers love them. We’ll keep growing the range as they improve."
Quotes
  • "Uwell Caliburn pod This is hand's down the best pod out there. Flavor is great have had it about a week and still going on same coil. No burnt taste at all. Highly recommend."
  • "Coolest USB Stick Ever. I had a Zero before this and gave up on it because the pods were trash. This produces more vapor and more flavor and is easier to fill. Definitely the best pod system I've tried yet."