We have completed the project spreadsheet showcasing Plytix as requested. Below are some pertinent findings:
- Alejandro López, Morten Poulsen, and Stian Iversen came up with the idea of Plytix while working together at Google and formally launched the startup in 2014; however, it would take another three years and three VC rounds to enter the PIM market.
- Plytix's only product is its Product Information Management (PIM) portal, which is available in both a Free and Pro version. The latter adds unlimited SKUs and file storage along with other features and access to additional "modules," which appear to be add-ons available at additional cost (Plytix's site is unclear about the cost, if any, of these modules):
- Syndication, which enables multi-channel marketing;
- Brand Portals, which helps to showcase and manage orders for products professionally for B2B sales;
- Product Sheets, which provides templates for professionally showcasing products; and
- Product Performance Analytics, which provide product-level and cross-domain analytics as well as custom segmentation. (Note that at least some analytics are available in the Free version of the PIM.)
- Plytix's PIM Pro package starts at $830/month and apparently scales based on the modules chosen and client size (e.g., how many users they have). However, the latter pricing details are undisclosed and require a sales demo and negotiation.
- Plytix is focused on moving physical goods, but their clients range from Nitro USA (snowboards) to Mai Copenhagen (jewelry and watches) to CPE Auto (power equipment) and we do not find them to be focusing on any industry or sector in particular.
- In 2020, Plytix was named a key player in the global Product Data Management (PDM) market by Reports Intellect and in the global PIM market by both Eon Market Research and Research and Markets.