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Please provide an overview of five key products made/provided by Ituran, include the details mentioned below
Hello! Thank you for your request to provide an overview of five key products made or provided by Ituran. I understand that, for each product, you would like the name, description, target market, key features, pricing, installation process, notable customers, and link to the product page. The short answer is that while I was able to find the name, description, target market, and link to the service products Ituran is currently offering, I was unable to secure pricing or installation information for any of them. In addition, information about the actual hardware sold by Ituran is not available. The information I was able to find has been detailed in a spreadsheet for easy comparison.
METHODOLOGY
To begin my research, I scoured the Ituran website for the products or services it currently offers. I found four services that target four different markets. These pages identified the key features for each product as well.
After recording the details for each product currently offered by Ituran, I searched the website for pricing. Unable to locate any pricing information directly from the company, I expanded my search through Google, thoroughly searching through numerous manufacturers, reviews, and user sites. I also searched Ituran's subsidiary websites for pricing information. I followed the same procedures for the installation process for Ituran hardware.
LIMITATIONS
After an exhaustive search, I have been unable to find much pricing information for Ituran's current products and services. It appears that Ituran primarily sells its products to vehicle manufacturers, rental car services, vehicle financing companies, and fleet managers. Although I found evidence that Ituran does sell to private vehicle owners (for example, its DriveIT and ProtectIT products), there is no information available on how much either the actual hardware or the subscription service costs. Potential customers are required to contact the company directly for a quote. I was able to find some information on how many subscribers Ituran has and the company's annual revenue, which provided me with an estimated average cost per subscriber. Unfortunately, this does not provide a breakdown of the cost of each service or each hardware unit.
Moreover, Ituran does not publish its installation guides online. Since they are installed exclusively by vehicle manufacturers and Ituran subsidiaries, its guides are not made public. On the spreadsheet, I included a link to a sample installation guide for a similar product to give you an idea of how these units are installed.
Additionally, Ituran currently offers four products described on its website. You requested an overview of the company's top five products, but since they only have four available, I could only provide an overview of these four products on the spreadsheet. There is no information, either on the website or on other sites, about the actual hardware units.
Finally, there is no breakdown of notable customers by product. I was able to locate Ituran's partners and I included the names of the most notable companies Ituran is currently working with.
PRODUCTS
PRICING
Although no current pricing is available, I located an article from 2011 that lists the price of each Ituran unit in the United States at $65.00. This would be the cost of just the hardware and would not include the subscription fees. This price has probably increased since then, but due to lack of information, I am unable to provide you with a current price for either the hardware or the subscription fees.
In its Annual Report, the highlights of which are detailed in a PR Newswire article, Ituran discloses it generated $199.6 million and increased its customer base to 1 million subscribers in 2016. Using these numbers, I was able to triangulate an average price per subscriber for Ituran products and services. This comes out to $199.60 per subscriber. Of course, this includes both the cost of the hardware and subscription fees for all services and products. It does not provide you with the information you were looking for, but it does give you an idea of how much an average person pays for Ituran's products and services.
INSTALLATION PROCESS
As with the pricing, Ituran does not provide much information on its installation process. After two hours of research, I was unable to locate any source that references how Ituran hardware should be installed. I believe this is because only vehicle manufacturers and Ituran subsidiaries install these products. Therefore, installation manuals are not made public. However, I was able to locate an installation guide for a similar product. The link to this guide is included on the spreadsheet. This should give you an idea of how Ituran units are installed.
CONCLUSION
Ituran currently offers four GPS vehicle location services. These are ProtectIT, DriveIT, ManageIT, and ControlIT. No pricing information is available for these services. They also provide GPS hardware to vehicle manufacturers and Ituran subsidiaries, but information on these units, including pricing and installation procedures, is unavailable.
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