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Please provide a detailed review of Kodak's product and service portfolio, and summarize their target customer(s).
Hello! Thanks for your request for a detailed review of Kodak’s product and service portfolio as well as a summary of their target customers. The short version is that Kodak's portfolio consists of consumer products that include cameras, smart phones, photography and battery accessories, business products that include printing solutions, which include digital printing solutions, flexographic & letterpress, workflow Solutions, digital offset plates, pressroom chemicals, CTP Systems, modernization solutions, and proofing, and science and technology segment with an R&D team that targets large industries through solutions and advancements material science, image science, and deposition science. Below you will find a deep dive of my findings.
OVERVIEW & METHODOLOGY
Kodak has an incredibly broad product and service line, and generally breaks their product and service offerings into the following three categories: Consumer products, Print solutions, Science and Technology. However, for the purpose of reporting revenue, they use seven reportable segments: Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, Consumer and Film, Intellectual Property Solutions and Eastman Business Park. You will find a more in depth description of these below, which I compiled from annual reports, press releases, and product information on the company's website as well as websites of their licensed product segments.
CONSUMER PRODUCT PORTFOLIO
The consumer products segment is broad, as it includes all of KODAK Brand Licensed Products. These include cameras, smartphones, film and photography accessories, batteries and chargers, and print materials.
CAMERAS
Cameras are Kodak’s original product offering and the one they are most recognized for as a brand. They carry a range of digital options in varying prices, which include the Friendly Zoom, the Astro Zoom, Smart Lens, and Sports Cameras. The Friendly Zoom is their most affordable option, a compact point and shoot camera, with various models: FZ201, FZ151, FZ53, FZ51, FZ43, and FZ41. The Astro Zoom is a more Professional high end option, which includes mega zoom, a wide angle lens, HD video recording, and Wifi connectivity, with various models: AZ651, AZ526 ,AZ525, AZ522, AZ525, AZ501, AZ422, AZ365, AZ362, AZ361, AZ251. The Kodak Pixpro Smart Lens is a zoom that turns a camera phone into a high end photo device and has three models: SL5, SL10, and SL25. Additionally they offer a sport camera, WP1, and a series of action cams: SP360, SP1, SPZI.
SMARTPHONES
Kodak carries one smart phone, the Kodak Ektra, which is named after Kodak’s 1940’s camera model. The phone is designed to be the first photography first mart phone, and features a 5” HD display, 32GB of internal storage, a 21-megapixel primary camera, and a 13-megapixel front shooter for taking selfies.
Kodak's consumer segment also carries both photography accessories and batteries and charging accessories. These include
LED video lights, microphones, tripods, camera cases, KODAK Binoculars, KODAK Flash memory card readers, alkaline, zinc chloride, hearing aid and rechargeable batteries, portable power banks and car chargers.
PRINT SOLUTIONS
Print solutions are targeted towards business clients, and include Digital Printing Solutions, Flexographic & Letterpress, Workflow Solutions, Digital Offset Plates, Pressroom Chemicals, Offset CTP Systems, Modernization Solutions, and Proofing & Wide Format.
SCIENCE & TECH
Kodak's Science & Tech segment is devoted to developing conventional and digital technologies, and is aimed at commercial, packaging, and functional printing markets. Their tech innovations include touch sensor solutions, industrial materials innovations, and R&D in material science, image science, and deposition science.
KODAK APPS
Kodak also has recently entered into the mobile App market, with two apps; the Kodak Reel Film App and Kodak Cinema Tools app.
The KODAK Reel Film App uses allows users to find events and venues that use real film projection and keep track of upcoming movies that are shown on film. The KODAK Cinema Tools App offers various filmmaking tools, including a film calculator, depth of field calculator and film reference material.
REVENUE REPORTING
For the purpose of quarterly and annual financial revenue and expense reporting, Kodak breaks their offerings into seven segments: Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, Consumer and Film, Intellectual Property Solutions and Eastman Business Park. The Intellectual Property Solutions segment includes "licensing and research and development activities not directly related to the other segments" and The Eastman Business Park segment includes the operations of their 1,200 acre technology center.
The most recent financial report available showed revenue as follows:
So in summary, Kodak has a broad portfolio that targets consumers, business clients, and industries. Thanks for using Wonder! Please let us know if we can help with anything else!