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Please provide a detailed review of Bitdefender's product and service portfolio, and summarize their target customer(s).
Hello! Thank you for your request for a detailed overview of Bitdefender's product and service portfolio, as well as their taget audience. The short answer is that Bitdefender offers to product categories: one for home/personal use, and one for business use. The target audience for the former are young users in their 20's and 30's, and young families who are working off of a number of devices. For the latter, the target audience is mid- to large-sized businesses with a focus in tech and security companies. You will see a deep dive of my findings below.
OVERVIEW
For this report, I have focused primarily on Bitdefender's website. The organization's website provides a great deal of information regarding their various products and services, which has been invaluable in researching a detailed overview of their product and service portfolio.
Bitdefender is a device security company, offering various programs to protect your devices from viruses and security breaches. The company is available in 150 countries, and currently has more than 500 million users.
You will see a deep dive of my findings below, which I have broken into sections based primarily on the two pieces of your question (first, an overview of the company's portfolio; and second, an overview of their target audience); and secondarily on the two types of offerings the company provides (home/personal use, and business use).
PRODUCTS
PERSONAL/HOME USE
Bitdefender offers a total of eight products intended for personal use. The primary of these products is called the "BOX," and offers protection across all internet-capable devices, including smart phones, computers, tablets, televisions, and any other device which can connect to WiFi. The company's website describes the BOX as being a "revolutionary internet security solution that incorporates hardware, cloud and software designed to protect your smart home and your family."
In addition to the BOX, Bitdefender also offers various products which focus on one or more internet capable devices, including Mac and Windows computers, and iOS and Android smart phones. These products cover your devices in varying ways, including products for your computers and smart phones, products for your smart phone only, products for your computer only, etcetera.
For each product offered, excluding those which cover smart phones only, users have the option to purchase coverage for one device, three devices, five devices, or 10. Additionally, customers can either purchase the product outright and install it themselves, or pay to have Bitdefender install it for them. Prices vary, with the cheapest product costing only $14.99, and the most expensive costing $129.99.
BUSINESS USE
In addition to offering products for home and personal use, Bitdefender also offers cyber security programs for businesses. While specific product information and costs are not available on their website, Bitdefender does allow businesses the option to "request a demo" by inputting company and personal information, such as company name, address, and email.
TARGET AUDIENCE
While no information has been published by Bitdefender specifically identifying their target audience, I was able to learn this information by observing their products and website. Specifically, I have identified two separate target audiences: one for the personal/home use products, and a second one for the business-focused product. I have broken my findings down below, into two sections.
PERSONAL/HOME USE
With regards to Bitdefender's home/personal use services, the company offers a total of eight products. Throughout these products' descriptions and the advertising photos used across Bitdefender's website, it is clear that the products are marketed towards young users, in their 20's and 30's. Specifically, the product is geared towards millennial users who utilize a number of devices in their personal and work lives. Additionally, given that a number of Bitdefender's products can be used on multiple devices, the products are also geared towards young millennial families, who work off of a number of devices, including Mac and Windows computers, as well as Android, and iOS smart phones.
BUSINESS USE
Where Bitdefender's business product is concerned, it is clear from their website material that the product is geared towards mid- and large-sized businesses which focus on technology and/or security. Specifically, the program is designed to protect against not only viruses and cyber attacks, but also to protect secure information such as passwords, addresses, or social security numbers. These uses would be of the upmost concern to mid- and large-sized businesses which focus on security and/or tech information.
Bitdefender's business product offers a "layered next generation endpoint protection platform," which breaks into three sections: hardening and control, multi-stage detection, and action. The program also offers "visibility" and "management," so that users can customize their dashboard and reports, track suspicious activity and indicators of compromise, review "threat context," and keep up with alerts and notifications.
SUMMARY
To summarize, Bitdefender offers a variety of cyber security programs for personal and business use. These programs are intended to help not only protect your device from viruses, but also safeguard your information across a variety of devices such as smart phones, computers, and smart televisions. The company is targeted towards young (20's and 30's) individuals and families for the personal products, and mid- to large-sized businesses with a focus on security and technology for business products.
Thank you for asking Wonder! Let us know if we can help with anything else.