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Please provide demographic information regarding dog ownership, specifically as it relates to income, age, gender, marital status, homeownership, geography and as much else as you can find. We're also interested in learning more about attitudes towards dogs as pets.
Hello! Thanks for your question about dog ownership demographics. The short version is that there is a large amount of data related to dog owners. Below, you will find a deep dive of my findings.
DATA
Pets provide a litany of positive benefits to our physical and psychological well being, and the business of pets is a booming one, with an approximate market size of $62.75 billion. Of the 72.9 million households that own pets in the US, Dogs make up the largest segment accounting for 46.3 million or 63.5% of total households who own pets. So who specifically is the typical dog owner?
<$10,000 = 26.9%
$10k - $19,999 = 33.85%
$20k - $29,999 = 38.54%
$30k - $39,999 = 38.11%
$40k - $49,999 = 40.44%
$50k - $59,999 =40.52%
$60k - $74,999 =40.95%
$75k - $84,999 =54.27%
$85k - $99,999 = 47.32%
$100k - $149,999 = 42.70%
$150k + = 38.81%
18-24 = 58%
25-34 = 49%
35-44 = 51%
45-54 = 46%
55-64 = 41%
65+ = 32%
Men are slightly more likely to own dogs than women (40% to
39% respectively
67.0 % of dog owners are married
78% of dog owners own there home, while 18% rent most likely
due to rental restrictions and costs associated with pet
ownership in general.
Only 41 out of 50 states in the U.S. have more dog owners than
cat owners, and Arizona is the leading state for dog ownership
People with lower education levels (High School or some
college) are more likely to own pets (64%) than more highly
educated people (post graduate) at 56%
INDUSTRY TRENDS
Since 2006, pet ownership in the United States has declined by 2.4%. Dog ownership saw the lowest levels of decline, falling just 1.9% in the same period of time.
However, spending on pets has continued to climb year over year for the last decade, rising approximately 4.25% a year over the last five years.
Dogs Cats
Surgical Vet Visits $551 $398
Routine Vet $235 $196
Food $269 $246
Food Treats $61 $51
Kennel Boarding $333 $130
Vitamins $62 $33
Groomer/Grooming Aids $83 $43
Toys $47 $28
This overall research report should be used in association with another cat focused research report to further define differences an similarities in the two market subsets.
CONCLUSION
To wrap it up, dog owners are a specific subset of society that can be targeted through this well defined demographic focused research report. Thanks for using Wonder! Please let us know if we can help with anything else!