Please provide consumer profiles, behaviors and trends around U.S. drug stores over the past 2 years? Please focus on Rite Aid, CVS, Walgreens, Walmart and Costco.

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Please provide consumer profiles, behaviors and trends around U.S. drug stores over the past 2 years? Please focus on Rite Aid, CVS, Walgreens, Walmart and Costco.

OVERVIEW
CVS, Rite Aid, and Walgreens are among the top drug stores in the US and people rely on these stores not only for their prescriptions but also for consumer supplies as well. The consumers that visit these stores vary in their demographics and what they do when shopping. We were able to find demographics for consumers at each of these stores, but the information is from 2014-2015; more recent information can be found behind a paywall.
FINDINGS
Each of the major drug stores attracts a different demographic of consumers. CVS shoppers tend to be very low income, senior aged Asian who make small to mid-sized trips. Rite Aid shoppers tend to be the same demographic as CVS. Walgreens shoppers are most often very low income, older age African Americans who make smaller grocery trips. In a consumer report posted to drugtopics.com CVS is chosen by 23% of the respondents while Walgreens is only chosen by 19%. Most of the respondents like to go to the store to fill their prescriptions and only 7% use a mail-order prescription program. CVS shoppers have valued the quality of the products, while Walgreens customers value speed and convenience and Rite Aid consumers value low prices. The reports also identify how often different gender, races, ages, income level and education levels shop at each of the stores as well as when they shop and how much they buy while shopping.
CVS
Shoppers at CVS enjoy the ability to get savings via the store's loyalty program, ExtraCare, can see a doctor for minor illnesses and get prescriptions filled and consumer products in one store. About 70 million customers are enrolled in the customer's ExtraCare loyalty program, and over 34 million have used the MinuteClinic's that can be found in many CVS pharmacies. A report from InfoScout state that CVS consumers visit the store around every 29.3 days purchase an average of 4 items and spend an estimated $16.75 per trip to the store. Males and females are equal when it comes to how often they visit the store, but African American and Asian descended consumers use the store the most. Many of the consumers have no kids, make less than $40,000 a year, and have an advanced degree. Another study by Civic Science also found that 66% of consumers were employed and 68% were homeowners. The report mentions that 33% of the consumers make under $50,000 and 48% make between $50,000 and $125,000, which is slightly different from what the previous study stated but not drastically different. The report also mentions that only 25% have kids and 17% have an advanced degree which follows with the other study. Outside of demographics specific to their shopping habits, the study mentions that CVS consumers follow trends and current events in health and fitness, have been to a medical professional at least three times in the last three years and consider themselves healthy. Only 20% smoke cigarettes and only 35% exercise regularly. We were not able to find any resources about why specifically consumers choose CVS over other drugstores. We can extrapolate from the given data and the CVS website that consumers might choose CVS because there are over 9,000 locations in the US and over 1,000 MinuteClinic locations in 33 states in the US. They also might choose CVS because they have a wide variety of consumer products, and (because low-income shoppers are the most common) likely have low prices on consumer products and prescriptions.
RITE AID
Shoppers at Rite Aid enjoy the low cost and a rewards program that is partnered with Plenti rewards, which combines rewards from multiple stores into one program. They can also get prescriptions filled and consumer products in one store. A report from InfoScout states that Rite Aid consumers visit the store around every 35 days purchase an average of 4.5 items and spend an estimated $17.70 per trip to the store. Males and females are equal when it comes to how often they visit the store, but African American and Asian descended consumers equally use the store the most. Many of the consumers have no kids, make less than $40,000 a year, and no college degree. Another study by Civic Science also found that 59% of consumers were employed and 72% were homeowners. The report mentions that 39% of the consumers make under $50,000 and 44% make between $50,000 and $125,000, which is slightly different from what the previous study stated but not drastically different. The report also mentions that only 30% have kids. Outside of demographics specific to their shopping habits, the study mentions that Rite Aid consumers follow trends and current events in health and fitness, 58% have been to a medical professional at least three times in the last three years, and 62% consider themselves healthy. Only 27% smoke cigarettes and 42% exercise regularly. We were not able to find any resources about why specifically consumers choose Rite Aid over other drugstores. We can extrapolate from the given data and the Rite Aid website that consumers might choose Rite Aid because there are over 4,586 locations in the US. They also might choose Rite Aid because they have a variety of consumer products, and (since low-income shoppers are the most common) likely have low prices on consumer products and prescriptions. On top of that consumers can use the Plenti rewards program to earn rewards while shopping.
WALGREENS
Shoppers at Walgreens enjoy the ability to get savings via the store's loyalty program, Balance Rewards, can see a doctor for minor illnesses and get prescriptions filled and consumer products in one store. A report from InfoScout state that Walgreens consumers visit the store around every 34.1 days purchase an average of 5.5 items and spend an estimated $17.78 per trip to the store. Males and females are equal when it comes to how often they visit the store, but African American and Hispanic consumers use the store the most. Many of the consumers have no kids, make less than $40,000 a year, and equally have no college degree or a college/ advanced degree. Another study by Civic Science also found that 63% of consumers were employed and 65% were homeowners. The report mentions that 41% of the consumers make under $50,000 and 42% make between $50,000 and $125,000. The report also mentions that only 27% have kids and 18% have an advanced degree which follows with the other study. Outside of demographics specific to their shopping habits, the study mentions that 40% of Walgreens consumers follow trends and current events in health and fitness, 43% have been to a medical professional at least three times in the last three years, and 78% consider themselves healthy. Only 26% smoke cigarettes and only 24% exercise regularly. We were not able to find any resources about why specifically consumers choose Walgreens over other drugstores. We can extrapolate from the given data and the Walgreens website that consumers might choose Walgreens because there are over 8,175 locations in the US and Health Clinic locations across the US. They also might choose Walgreens because they have a good variety of consumer products, and (since low-income shoppers are the most common) likely have low prices on consumer products and prescriptions.
EXTRA REPORTS
The information above is based on data from 2014-2015, and more recent data is only available after paying for it. Listed below are various reports that can be bought with more recent information.
InfoScout- most of the information is found from a 2014-2015 set of data, and they do offer the ability to purchase more recent data from them by contacting their sales team on the website.
Mintel- has reports on CVS ($6,995) and Walgreens ($6,995) in the form of PowerPoint and PDF that include consumer attitudes and behavior, market data, competitive analysis, risk, and opportunities, what's next for the company and overall market trends. They do not have a specific report for Rite Aid, but they have an overall Drug Store Shopper Report ($3,995) which mentions Rite Aid in the report summary.
CONCLUSION
The only data we were able to find in the public domain was from 2014-2015, but there are two websites (InfoScout and Mintel) where more recent information can be purchased. From the 2014-2015 data, we found that CVS and Rite Aid shoppers are often older, have a lower income, and are of Asian descent. Walgreens shoppers are frequently older, have a lower income and are of African American descent as well. Across the three stores, two have health clinics (CVS and Walgreens) and all three offer low prices, as well as a variety of consumer products.
Sources
Sources