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Please provide a company overview for Aramex (https://www.aramex.com/) including the company’s values, purpose, mission and overall strategy.
Greetings, and great to hear from you again! Today, I'm happy to provide you with a comprehensive, yet succinct company overview for the logistics and transportation solutions provider, Aramex. In short, Aramex is successfully fulfilling its mission to transform global trade by offering innovative products and distinguished stakeholder consideration towards customers, staff, and community members worldwide. All of this is done with an overarching strategy of sustainable expansion.
To begin this research, I consulted the Harvard Business Review to better understand what types of information each category should include. By conducting a deep dive into the company's corporate website, I was able to extract salient data points regarding the company's values, purpose, mission and overall strategy. This information was supplemented by reviewing external sources, such as trusted media sites and industry publications, for further insight. As requested, I have presented my findings under the headings you articulated, using bullet points for a succinct presentation. While I attempted to paraphrase when necessary, I found the direct quotes from the sources offered the most clear and straight-forward language, especially regarding the overall strategy. Please see below for my full findings and source list.
ARAMEX OVERVIEW
-Founded in 1982 by Fadi Ghandour, in Dubai, Aramex is now a "leading global provider of comprehensive logistics and transportation solutions," employing "more than 13,900 people in over 354 locations across 60 countries."
-"The range of services offered by Aramex includes integrated logistics solutions, international and domestic express delivery, freight forwarding, secure records and information management solutions, and e-services, including e-business solutions and Shop and Ship."
-"In January 1997, Aramex became the first Arab-based international company to trade its shares on the NASDAQ stock exchange."
-In 2002 the company returned to private ownership to expand "global alliances and gaining stronger brand recognition."
-"In June 2005 Aramex went public on the Dubai Financial Market (DFM) as Arab International Logistics (Aramex) with its shares traded under ARMX."
-Today, Aramex continues to garner recognition as a global market leader and has reported slow but positive profit and revenue growth from 2016 to date.
ARAMEX VALUES
-Their sustainable expansion of operations is motivated by a "commitment to facilitating wider, global trade in an ever-changing world," and a "larger vision of supporting greater trade in and between emerging markets."
-Aramex states they have "actively developed a culture where innovation can thrive," which involves investing in people, technology, and infrastructure.
-The value for innovation stems from a deep commitment to meeting their customers changing needs: "At Aramex, creativity is celebrated and rewarded. Small and big ideas come from all levels of the company to achieve the highest levels of customer satisfaction.”
- Aramex employees are valued for their role in maintaining positive customer engagement: "At Aramex, it is believed that quality people produce consistently excellent service, and continuously innovate to meet customer needs, which is a cornerstone of its business."
-As another stakeholder segment, Aramex employees are deeply nurtured: "We are committed to providing a safe working environment for our employees and ensuring that no human or labor rights violations take place on our premises or across our supply chain. Aligned with this, Aramex abides by all national and international human rights, labor laws and regulations.”
-The youth are yet another population segment addressed by Aramex values: "Youth make up a significant proportion of the communities in which we operate. It is our belief that they hold the key to the world’s positive and sustainable development.”
-As an aspect of sustainable business, Aramex is committed to disciplined corporate governance: “Being committed to its shareholders, Aramex is applying the highest corporate governance standards derived from the company's core values with the presence of an effective management team.”
ARAMEX PURPOSE
-“Aramex is dedicated to transforming the face of trade, expanding its operations rapidly to better connect businesses and consumers worldwide.”
-Aramex intends to transform global trade the right way as indicated by their sustainability platform: "...Delivering Good is designed to help communities grow by running programs focusing on educational development, environmental protection and fostering entrepreneurial talent. Of the communities that are covered by our global footprint, over 90% have active sustainability programs.”
ARAMEX MISSION
- “Aramex mission is to be recognised as one of the top five global logistics and express transportation service providers and to enable and facilitate regional and global trade and commerce responsibly.”
-“Aramex is a founding member and chairs the Global Distribution Alliance (GDA), which brings together over 40 leading express and logistics providers from around the world, each specialising in their own region and together covering the world with the same, unified quality standards and technology of Aramex.”
- Aramex has "successfully introduced market leading express delivery and logistics services to the Middle East and other emerging economies," by way of "express courierdelivery, freight forwarding, logistics, supply chain management, e-commerce and record management services."
-From 2016 and beyond Aramex has ambitions "to become a major player on the international e-commerce playing field," as well as looking "for future acquisitions in key markets, particularly in Asia where it sees significant opportunities for business growth, as well as in Africa where it is witnessing a steady growth particularly in sub-Saharan Africa."
ARAMEX STRATEGY
- “For Aramex, sustainability is a strategy. Corporate activism then becomes embedded in its business model, and a reflection of how Aramex chooses to exist and operate. As the first company in the region to report on its sustainable practices, Aramex continues to be accountable for its commitments to all stakeholders.”
-"Our unique, asset-light business model underlies all of the strategic decisions we make…Innovation in technology is critical to maintaining our asset-light business model and leveraging the Aramex global network. Instead of investing heavily in infrastructure, we acquire or partner with domestic-focused logistics companies that have strong local networks, knowledge and transportation solutions already in place for efficient and effective last-mile delivery.”
-“We also believe that investing in and sourcing new technologies in the field of e-commerce in particular is core to a swifter, more efficient movement of goods and services globally and maintaining our market leadership position.”
- “We also recognize that to continue to grow a truly sustainable business we must serve and develop the markets and communities where we operate. Our “Delivering Good” sustainability platform is active in over 180 educational, social and environmental projects worldwide and we have partnered with a number of international and local organizations devoted to similar causes.”
-Aramex "sustainability efforts touch on the three key themes of Education and Youth Empowerment, Entrepreneurship and Environment to support and drive our wider corporate activism strategy. These have been incorporated into the daily running of our business and are critical to upholding and executing our sustainability strategy successfully."
A. Entrepreneurship: “We recognize the important role entrepreneurship plays in socioeconomic development. Our entrepreneurial roots allow us to understand the unique challenges that startups and small businesses might encounter on their path to growth and success, which is why we continue to focus on entrepreneurship as part of our business and corporate activism strategy.”
B. Empowerment: (For youth) “At Aramex, we recognize their potential and see immense value in investing in their future. Through this investment in youth and communities, we ensure that not only do our staff grow themselves, but also grow with the company.” (For employees) Aramex has gone as far as recruiting the International Coach Federation to visit 19 of their worldwide locations, offering a workshop for "all supervisors, leaders and managers about coaching and how they can use it as one of their leadership styles to manage their teams and develop talents."
C. Environment: “At Aramex, we are committed to investing, innovating, and working towards reducing our negative environmental impact. This includes finding new ways to increase efficiency, lower energy consumption and material use, as well as managing our overall environmental footprint.”
- “In addition to the number of initiatives tailored to education, entrepreneurship, and environment, "Aramex It Forward" allows customers to ship items to a range of socially responsible causes, including disaster relief, education and youth empowerment, or community and environment related initiatives.”
-Aramex "has designed and implemented a quality management system," aimed at "improving processes, eliminating bottlenecks and increasing efficiency of daily operations."
-In 2016 Aramex launched a mobile app in the UAE and other markets as part of "its strategy of leveraging disruptive, innovative technologies."
-Also in 2016 Aramex announced a partnership with NewBridge Pharmaceuticals to "further penetrate the health care market, take advantage of the increased demand for logistics services in the pharmaceutical industry and better support people who require medicine and other pharmaceutical needs to be delivered to them effectively and efficiently."
-"Aramex has a strong commitment to protecting its critical information assets against unauthorised access and use, theft, modification, destruction and unauthorised disclosure, and regards the protection of information assets as a common responsibility of all staff."
CONCLUSION
To wrap it up, Aramex is a global leader in logistics and transport solutions. Since its founding in 1982, the company has been committed to creating a sustainable infrastructure facilitating innovative product development,community empowerment, and positive stakeholder engagement. I hope the details and quotations I've provided above will work well with your slide deck presentation.
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