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Please provide a briefing on Scriptr.io including everything we need to know about their history, core product features, value proposition and product differentiation
Thank you for your request for a briefing on Scriptr.io. The short answer is that Scriptr.io was founded in 2015 by CEO Rabih Nassar based on the core value of simplicity and flexibility. A discussion of their history, core product features, value proposition, and product differentiation is presented below.
METHODOLOGY
In order to research this request, I began by examining the company's website for information on their history and product offerings. Further information was gleaned from press releases and interviews with the CEO. Following this, I turned to competitor websites for information concerning product differentiation.
HISTORY
Scriptr.io was founded on March 15, 2015 in New York, NY by Rabih Nassar, who is also the CEO. It is a privately held company, featuring both a cloud-based and on-site scripting engine that allows developers of Internet of Things (IoT) devices to connect their products to the internet quickly and efficiently. It was created as a spin-off of a company that Nassar founded in 2002 that built both internet and intranet software. The amount of its original seed funding in February 2015 is undisclosed; however, an additional round of funding was provided on February 10, 2016 in the amount of $4 million from Middle East Venture Partners. Revenue is estimated at less than $1 million dollars.
Wadih Al Asmar - Director, Professional Services & Project
Marc Salem - Co-Founder
Walid Bakkar - Vice President, Engineering
Karim Saikali, Ph.D. - Chief Technology Officer
877-767-7587
119 West 24th Street, 4th Floor
New York, NY 10011
CORE PRODUCT FEATURES
Scriptr.io offers pre-built connectors to a variety of third party products in many categories including: connected vehicles, connected health, smart agriculture, A.I., smart home, prototyping, analytics, platforms, and social. This cloud-based or on-site engine allows developers to easily create application programming interfaces (APIs) in a Java environment. At this time the only language supported is JavaScript, although the company states that other languages are coming soon. Users can choose from pre-built connectors, or work on development of their own connector. Under the scripting layer, 80 pre-compiled APIs are available for "typical application concerns", while simple modifications are available above the scripting layer for those with limited technical abilities.
VALUE PROPOSITION
Scriptr.io touts is cloud-based or on-site platform as one of the biggest values to users. Furthermore, the use of their platform eliminates the need for developers to operate their own servers. Company profiles on social media emphasize the simplicity of the platform. Pre-built connectors for major IoT devices also increase the ease of use and efficiency. Such pre-built connectors were used in the first place entry at the 2016 AT&T Hackathon, with the creation of the Lifeline app. The ease of use of this platform is demonstrated by a first place win for a first-time Scriptr.io user.
PRODUCT DIFFERENTIATION
Top c ompetitors of Scriptr.io have been identified as: Lelylan, ThingSpeak, and Kaa. CEO Rabih Nasser states that simplicity is what differentiates the Scriptr.io product from its competitors. JavaScript was chosen as their initial (and only) programming language, as Nasser describes it as the language used by most programmers. He states that their competitors have very rigid platforms, forcing customers into their own models. This creates a mandatory learning curve for those customers, and also creates scenarios where customers must attempt to program around pre-set functions. Scriptr.io's product is easy to learn, can be customized, and has the ability to evolve with the customer's needs.
At the moment, use of Scriptr.io is free; however, paid plans are expected to be announced soon. The company states that a free entry level plan will always be available. Kaa is a free open source service. While pricing information for Lelylan is not listed on its website, it is also an open source service. ThingSpeak offers a free platform for small non-commercial users, then increases its plans based on the number of messages sent.
CONCLUSION
To wrap it up, Scriptr.io was founded in New York in 2015 by Rabih Nassar, who states that simplicity is what differentiates their platform from its competitors. It has received two rounds of funding, with the second round totaling $4 million. While their product is free at this time, paid plans are expected soon.
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