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Please provide a briefing on CPP, including everything we need to know about their history, senior leadership, and core product categories.
Hello! Thank you for your request for an analysis of the company CPP, Inc. The short version is that we created an analysis that reflects information on CPP, Inc. regarding the history of CPP, their senior leadership teams, core products and an overview of their overall company profile, including estimated revenue for 2016. Below is an in-depth analysis of our findings.
CPP, INC. - HISTORY
Originally, CPP, Inc. opened in 1956 and operated under the name of Consulting Psychologists Press. Their name was changed in July 2002 to CPP, Inc. They are headquartered in Sunnyvale, CA and actively engage in both research, development and training for personality and developmental assessments. For the past 6 decades, they have provided products and services for personality, career and organizational development to businesses, education institutes, government agencies and independent consultants. According to CPP, Inc.'s website, all of their products and services offered are based on proven scientific research.
During the past decade, they have acquired 2 companies. The acquisition of Hemisphere Consulting was their first acquisition and was completed in May of 2010. Their most recent acquisition of OPP Inc. was completed in November of 2016. Currently, CPP, Inc. has served clients in over 50 countries and continuously work to evolve their product offerings.
CPP, INC. - PROFILE OVERVIEW
CPP, Inc. is a private company, therefore, their financial information is not readily available. However, through Hoover's, we were able to find that their estimated revenue for the year 2016 is $27.229 million. On the Owler website, the estimated employee count is 175 employees, although, there are 212 employee profiles on LinkedIn.
In regard to competition, Owler has listed the following companies as the top 3 competitors for CPP, Inc. based on size and revenue:
Additionally, CPP, Inc. has partnered with 5 companies that have helped them extend and create new product offerings and services for their clients. Below is a list of these companies, along with information on what the partnership has accomplished.
• Myers and Briggs Foundation: CPP, Inc. is an official publisher of Myers and Briggs personality and career development assessments. These assessments are offered to businesses, educational institutions and government agencies.
• CAPT: Together, CPP, Inc, the Myers and Briggs Foundation and CPP, Inc. develop material to teach people about implementing and practicing ethical, productive and meaningful behaviors.
• Peterson's: Currently, CPP, Inc. and Peterson's have partnered to conduct research to develop a new, innovative technology that will combine information from government agencies, educational institutions and CPP, Inc.'s CPI 260 assessment for more efficient reporting. The project is still underway and the technology model has not been completed.
CPP, INC. - SENIOR LEADERSHIP TEAM
CPP, Inc.'s senior leadership team consists of 17 individuals with a number of them filling multiple roles.
Board of Directors
The Board of Directors consists of 8 individuals.
Executive Management Team
The executive management Team at CPP, Inc. includes 7 individuals, 2 of which serve on the Board of Directors.
(4.) Suresh Balasubramanian - General Manager, Sr. Vice President of Products, Programs and Marketing
CPP Innovation Lab Leadership Team
Customer Support Leadership
CPP, INC. - PRODUCTS/SERVICES/SOLUTIONS
CPP, Inc. offers a comprehensive list of products, services and solutions. They have
Products
CPP, Inc. offers a variety of assessments that help their clients with leadership, coaching, team building, conflict management, career exploration, selection and retention. A variety of their assessments come in a college edition for educational institutions. Each product listed includes a large variety of assessments as well as additional material that can be purchased. They offer 6 main products, which are:
• MBTI (Myers-Briggs Type Indicator): MBTI is a collection of personality assessments and training material designed to help with conflict management, career exploration and performance. There are 34 MTBI products available for purchase. A full list of products can be found here.
• Strong Interest Inventory: The Strong Interest Inventory assessment measures interests through General Occupational Themes, Basic Interest Scales, Personal Styles Scales and Occupational Scales. There are 8 different assessments and include both a college and high school edition of the Strong profile. A full list of the Strong Interest Inventory can be found here.
• TKI (Thomas-Kilmann Conflict Mode Instrument): The TKI instrument is used for training in safety, management, leadership, negotiation and team building. There are 7 different product offerings and 4 activities for purchase. The full list of offerings can be found here.
• FIRO: The FIRO instrument is used to measure behaviors based on Inclusion, Control and Affection. These assessments can be used to assist their clients with leadership development, team building, individual interpersonal effectiveness and retention. There are 6 product tools available and can be paired with MBTI assessments. A full product listing and details can be found here.
• CPI (California Psychological Inventory): The CPI 260 instrument is designed to measure 29 distinct psychological constructs through 6 different scales: Dealing with Others, Self-management, Motivations and Thinking Style, Personal Characteristics, Work-Related Measures and High-Order Measures. There are 6 different tools available and details for each can be found here.
Services
In addition to being able to purchase different assessment, measurement and training tools, CPP, Inc. offers several different services:
• Certification: The certification offered by CPP is necessary to purchase and use any CPP assessment. Certification is offered for MBTI, FIRO, CPI and Strong Interest Inventory.
• Online Assessment Delivery: CPP, Inc. developed the Elevate Assessment System to help clients create and administer assessments. The system is capable of building customized projects and includes reporting features.
• Consulting Services: CPP, Inc. offers consulting services for organizational development including coaching, leadership, conflict management and people analytic services. The solutions provided are based on CPP's People Development Model.
ADDITIONAL PRODUCT OFFERINGS
CPP, Inc. offers 6 additional products that were developed to further engage employees and assist with organizational development.
• Work Engagement Profile: This instrument includes an assessment that focuses on employee engagement. They also offer a user's guide for purchase.
• Parker Team Player: The Parker Team Player tool includes a survey and team building program that can be used to determine leadership style and how to effectively build, lead and motivate a team.
• Adjective Check List: This tool is used to measure self-awareness. Its measurements are based on psychological needs, intellect, creativity and ego function.
ADDITIONAL INSIGHT ON CPP, INC.
In addition to continuous research, CPP, Inc. is also regularly involved in community services. At current, they help the following non-profit and charity organizations:
CONCLUSION
To wrap it up, CPP, Inc. offers assessments for businesses, educational institutions, government agencies and independent consultants. Topics that these assessments address include leadership, coaching, team building, conflict management, career exploration, selection and retention. Hoover's estimates that CPP, Inc.'s 2016 revenue was estimated to be $27.229 million. Currently there an estimated 170 to 212 employees.
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