Please provide 5 examples, urls, and screenshots of best-in-class online virtual makeup try-on experiences that function on both mobile and desktop (not stand-alone apps). Non-makeup examples are also welcome, but please provide at least 5 makeup examples.
Mary Kay [try on accessories and hairstyles], Smashbox [stickers and social media sharing], Estee Lauder [the ability to "try" someone else's style], Avon [the ability to use photos from Facebook] and Maybelline [virtual eyebrow makeup tool] are some examples of some best-in-class online virtual makeup try-on experiences along with their individual fun features. They function on both mobile and desktop.
Target companies chosen are based on information found in articles and general search, as well as those that use beauty based AR (augmented reality) technology. I have listed the website, overview of features, fun features and number of screen shots in the attached Google drive folder. I have also validated that these web based features are available on mobile browser by accessing them on my Android phone.
An article, from September 2017, provides an overview of Modiface, which powers the AR experiences of 84 beauty brands, giving them the ability to offer customers virtual makeup try-on capability. Their technology can run on mobile apps, on e-commerce sites, in stores or all three. This article was used as a reference to identify brands that offer a virtual try on option.
This article, from March 2017, provides insight on the usage of the Smashbox Virtual Try On. Of particular interest is the last statement:
" In the first two weeks of launching, the tool was used more than 20,000 times, and a significant percentage of customers visiting Smashbox’s homepage gave it a go."
Here are 5 great examples that I found:
Mary Kay offers a virtual makeover tool that allows a user to upload/take a photo, or use a stock photo. In addition to makeup, users can select hairstyles and accessories. The tool is available on both desktop and mobile browsers (an app is available as well). Two screen shots are available in the shared Google Drive folder.
The Smashbox Virtual Try on tool is available through its website, and is not an app. It functions both on desktop and mobile browser. Options include taking a picture with your device, uploading an existing picture, or using a stock photo they provide. Some fun features include "stickers", and the ability to share your completed photo on social media. Five screen shots are available in the shared folder.
Estee Lauder's virtual makeup tool is available on both desktop and mobile. Users can take a photo, or upload an existing photo. A fun feature of this tool is to choose a look displayed by Kendall Jenner, and apply it to the virtual makeover. At the end of the experience, the tool recommends the products to achieve the desired result. Three screen shots provided in the shared folder.
The South Africa branch of Avon offers a rather comprehensive virtual try on tool. In addition to upload/take a photo, users can use a photo from their Facebook account. Specific details of makeup application, such as different eye shadow styles and amount of color can be selected as options to really customize a look. In addition to makeup, a virtual try on is available for nail polish, too. Two screen shots provided in the shared folder.
Maybelline offers a virtual eyebrow makeup tool, available on both desktop and mobile. Users can take a photo, or upload an existing photo which is used to design an eyebrow style. At the end of the experience, the tool recommends the products to achieve the desired result. Four screen shots provided in the shared folder.
Another INTERESTING example:
Glam Street is an augmented reality (AR) solution provider for the beauty industry, available on both desktop and mobile browser. Their site offers an example of their try on solution that allows a user to mix and match brands (Shiseido, Lancome and YSL) though they do not sell these products. Their virtual try on offers the ability to use a stock photo, or upload your own. A nice feature of this site is that you can mix and match brands in the look that you design. Two screen shots provided in the shared folder.
Mary Kay, Smashbox, Estee Lauder, Avon and Maybelline are some examples of some excellent online virtual makeup try-on experiences. They function on both mobile and desktop. They have additional fun features like trying on accessories and hairstyles, adding stickers and social media sharing, the ability to "try" someone else's style, the ability to use photos from Facebook and virtual eyebrow makeup tool respectively.