Please provide 15 numerical statistics on beauty vloggers. Examples: The highest paid vlogger. The average salary of a vlogger.

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Please provide 15 numerical statistics on beauty vloggers. Examples: The highest paid vlogger. The average salary of a vlogger.

Beauty vloggers on YouTube attracted a total of 22 million viewers in 2016. The most popular vloggers in this category have between 10 and 20 million subscribers and earn approximately $40,000 a year. When shopping for beauty products, 85% of consumers say they trust reviews on YouTube more than any other method of learning about products. You'll find a full list of statistics from my research below.

statistics


1. In 2017, beauty-related content on YouTube generated a total of 88 million views.

2. The videos of top beauty vloggers attracted a total of 22 million viewers in 2016. In comparison, beauty videos from brands received 1 million viewers.

3. Of the top 200 most-viewed beauty videos on YouTube, 86% are from vloggers, while only 14% are from beauty brands.

4. The most popular beauty vlogger in 2017 is Yuya, who has 19.19 million subscribers. Following her are Zoella, with 11.97 million subscribers, Bethany Mota with 10.47 million, Michelle Phan with 8.96 million, and Rosanna Pansino with 8.93 million.

5. The most popular beauty vlog influencers earn approximately $40,000 for their videos.

6. Of consumers looking for online beauty content, 95% watch beauty videos on YouTube.

7. Among all YouTube beauty-related content, 97% is produced by beauty vloggers.

8. Among female beauty content consumers in the U.S., 14% report watching beauty shopping haul videos regularly; 19% report watching beauty tutorial videos regularly; and 22% report watching beauty product reviews regularly.

9. Compared with branded beauty channels, the top 25% of vloggers have 115 times more subscribers.

10. Make-up tutorials are the most dominant type of beauty vlog, accounting for 68% of videos in total.

11. The beauty brand L'Oreal partnered with five beauty vloggers for a campaign last year. The top performing content in this campaign generated over 900,000 views and over 40,000 likes.

12. When asked which beauty-related content type they would trust most regarding products, 85% say they would trust a YouTube review over any other method.

13. 79% of beauty product consumers use online videos to find out how to use a product, and 62% report that learning how to do a technique or how to use a product is why they watch beauty videos.

14. 98% of consumers have positive feelings towards products featured in beauty videos, and 75% are more likely to buy a product after seeing it featured.

15. When asked if they prefer YouTube beauty content from brands or from vloggers, 40% of females in the U.S. said they prefer content from vloggers, compared to 29% who said they prefer content from brands.

conclusion

To wrap up, I've provided a list of 15 statistics related to beauty vloggers. Beauty vloggers on YouTube attracted a total of 22 million viewers in 2016. The most popular vloggers in this category have between 10 and 20 million subscribers and earn approximately $40,000 a year. When shopping for beauty products, 85% of consumers say they trust reviews on YouTube more than any other method of learning about products.
Sources
Sources