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Please evaluate the market size of the global B2B survey industry (this does not include B2C or customer surveys)
Hello, and thanks for your question asking for an evaluation on the market size of the global B2B survey industry, excluding B2C or customer surveys. The short version is that after searching extensively through online articles, reports and academic papers, I’ve determined that the information you requested is not publicly available because the global B2B survey industry is not a distinct industry, and the data has yet to be collected. However, I was able to learn that B2B surveys are seen as more difficult to implement in comparison to B2C, and this may mean that the market for them is fairly small because of the challenges that they face. Below you will find a deep dive of my research and methodology.
OVERVIEW
After searching exhaustively, I have not been able to find any statistic that proves the market size of the global B2B survey industry.
First, I searched for industry reports on the global B2B survey industry, however, I quickly discovered that this industry does not exist as a distinct entity. I then looked for market reports on industries that might include lobal B2B survey industry as a segment (e.g. here, here and here). However, again I could not find data on the market size of the global B2B survey industry, nor data that would allow me to calculate this. Either this data has not been collected or it is not freely available.
Next, I looked through online articles on the subject. Again, I did not find any specific data that would help me to calculate the market size. However, I found some sources that explain the challenges that B2B surveys face in comparison to B2C surveys. I have concluded that these issues are part of the reason that there is limited information on this industry. In addition I do not believe that it has been defined as a distinct industry, possible because it is too small.
Finally, I looked through academic papers to investigate whether any empirical evidence had been collected on this topic, either to define the market size, or to explain the use of B2B surveys. However, it would seem that no recent research has been conducted on this area.
HELPFUL FINDINGS
While I could not find a direct answer to your question, I was able to gather some information about this topic, which I think will be helpful for your project.
To begin with, I found information on why businesses use B2B surveys. For example many are using them to "draw conclusions about organisations", or to gage customer satisfaction, conduct industry research, gain content feedback, discover habits and uses or collect employee feedback. They also may be used to gain industry information or market analysis, they might be used to benchmark information, for lead generation, content polls or competitive surveys. I also found that commonly used surveys by B2B companies are the CSAT and NPS.
Through my research I quickly discovered that it is a common view that B2B surveys are not as often or as successfully implemented as B2C surveys. It is noted that B2C companies employ these metrics as part of their routine, whereas this is more difficult for B2B companies.
For example, I found a source that outlines the challenges faces by B2B companies wanting to use surveys. First of all B2B research is "more complex and challenging", and in addition to this "access to B2B respondents can be challenging". Further to this, it is noted that B2B companies can expect smaller sample sizes and that "respondents are more geographically dispersed", and response rates are often lower. Some companies offer solutions in order to make the process easier, such as SurveyMonkey who can tailor surveys to B2B company's exact needs.
Finally, I came across some statistics about B2B and B2B research. One useful insight I took from this is that "Monday is the best day to get the highest amount of complete email surveys for B2B businesses."
POSSIBLE CONTINUED RESEARCH
In understanding what types of information are and are not publicly available on this topic, I’ve suggested a few other routes you may be interested in researching.
For example, it may be of interest to you to look into a competitive analysis of this market. You may want to know who are the main providers of B2B surveys, and how these companies compare against one another.
It may also interest you to investigate what are other popular market research tools used by B2B companies, and what the entire B2B market research landscape looks like.
CONCLUSION
To wrap it up, after searching extensively through online articles, reports and academic papers, I’ve determined that the information you requested is not publicly available because the global B2B survey industry is not a distinct industry, and the data has yet to be collected. However I learned that B2B surveys are seen as more difficult to implement in comparison to B2C, and this may mean that the market for them is fairly small because of the challenges that they face.
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