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Please define the pet management app industry market by filling in the spreadsheet template, focusing specifically Australia
PawPrint, Doglogbook, VitusVet, Fetch My Pet, and Rex Animal Health are pet management apps. While Doglogbook is based in Australia, the remaining four apps are based in the United States. The most popular pet management app identified is VitusVet, boasting the highest number of unique user visits at approximately 8,820 per month. VitusVet also has the largest on-hand funding at $1.73 million, based on available data. These findings have been inputted into the attached spreadsheet.
DOGLOGBOOK
Doglogbook is a pet management app originating in Australia, and it was launched in 2016. The Doglogbook app claims to make dogs feel contented, and can reportedly can help diagnose disorders using the new science of dogmanship. Real data can be gleaned from the app to review an actual dog’s condition, which can then be used by researchers to gain more knowledge to enhance a dog’s condition.
Doglogbook has around 15 unique visitors per day to its website. Since there was no available data on the number of monthly active users of the app, it can be inferred that the website visitors were also the ones using the app. This data can then be extrapolated to one month to produce a finding of approximately 450 unique visitors.
The app was designed by animal welfare scientists in the University of Sydney's Faculty of Veterinary Science. Investors for this app include the Australian Government Office for Learning and Teaching, Rural Industries Research and Development Corporation Meat, and Livestock Australia. A key partner is Vet Compass. There was no other funding information available for this app.
PAWPRINT
Pawprint is another pet management app that was created in 2014 in San Francisco, USA. The app comes with a free and complete official electronic record from a veterinarian. The app claims to be the only pet management offering that obtains this information directly from a veterinarian. It can also store important medical records for easy retrieval, as in the case with vaccination records.
Pawprint has around 1-10 employees and has won $127,667 in seed funding. Pawprint counts 500 Startups as its key investor. It has also partnered with Plug ‘n’ Play for better app delivery.
Without publicly available data on the number of monthly active users of the app, we can triangulate this information based on the number of unique visitors for this website. Given that the app has 53 unique visitors per day, and multiplying this figure by 30 days, we can determine there are approximately 1,590 unique visitors per month.
VITUSVET
Another pet management app is VitusVet, which was launched in Maryland, USA, in 2013. The app also plans to connect pet owners with their care providers to improve engagement. VitusVet currently has approximately 11 – 50 employees. It has already won $1.73 million in funding from angel investors.
VitusVet is the most popular among the five apps profiled for this brief. Again, using the available statistics on the number of unique visitors to the VitusVet website, we can assume that unique visitors are also the users of the app. VitusVet received the highest number of visitors at 294 per day, which translates to roughly 8,820 unique visitors per month.
FETCH MY PET
Fetch My Pet is another pet management app from California, and it was launched just last year. Fetch My Pet has around 1 to 10 employees. Since it is newly launched, the assumed funding stage is seed. There is no other publicly available funding information, but the founders are hoping to secure $500,000 in funding from venture capitalists. The app’s value proposition includes a one-stop-shop for linking together pet owners, veterinarians, groomers, and other key players in the per industry.
Fetch My Pet has secure the highest number of partnerships of all the pet management apps profiled. Their partners include ASPCA Pet Health Insurance, Healthy Paws Pet Insurance Company, 1-800-PetMeds, The Farmer's Dog, DOGTV, Sendgrid Accelerate Program, PetChatz, Fresh Patch, Einstein Pets, Loyal Canine Co., Dogs and Pals, I'd Rather Be With My Dog, RESQ Co., Sasha & Me, Patio Pet Life, and P.L.A.Y.
Fetch My Pet has a relatively low level of user engagement, as the app currently has approximately 20 unique daily visits, which translates to approximately 600 unique visitors per month.
REX ANIMAL HEALTH
Rex Animal Health is another key player in the pet management app arena, and it was founded in Kansas in 2015. Rex Animal Health provides a pet management cloud computing platform that seeks to provide actionable insights and analytics in order to produce a more data-driven veterinary process.
Estimated employee size is around 8 – 10. Kay investor for this platform is 500 Startups and it counts KC, Illumina, KC Animal Health, Tech Stars, and Kansas State University as key partners. There are no other data available on the funding information for this company but since they are just starting up, it may be assumed that they are in the seed funding stage.
Rex Animal Health has around 28 unique visitors per day, which translates to around 840 visitors per month. Since the data on monthly active users is not available, we can assume these figures to correlate to user activity level on the app.
CONCLUSION
PawPrint, Doglogbook, VitusVet, Fetch My Pet, and Rex Animal Health are five popular pet management apps. Doglogbook is the only app that was founded in Australia, and the remaining apps were founded in the United States. Of these five apps, the most popular is VitusVet, which has the highest number of unique visitors to its site. Additionally, VitusVet received the most on-hand funding at $1.73 million, based on available data. Our findings have been inputted into the attached spreadsheet.