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Please compile a list of prominent and respected thought leaders in the following Business Practice; TOWS (Threats, Opportunities, Weaknesses, Strengths)
In a business context, TOWS stands for an analysis of the threats, opportunities, weaknesses and strengths facing a company. This strategic business management tool helps to match internal strengths to external opportunities using a matrix. Even though TOWS is similar to SWOT analysis, the main difference lies in that the latter does not show the relationship between internal and external factors. In addition to being used to evaluate an enterprise's strengths and weaknesses, threats and opportunities, this tool can also apply to a process, marketing campaign or project.
There was no precompiled list available so I researched and found 20 TOWS experts based on their articles, videos, and experience. I made sure to make the difference between SWOT and TOWS when selecting them.
Below is a list of the main TOWS thought leaders not in any particular order. There are also included in the attached document.
1. Ian Johnson
2. Bonnie Hohhof
5. C. Gopinath
7. Mike Desjardins
8. Terri Taylor Straut
9. Frank Rothaermel
10. Victoria Duff
11. Kurt Grashaw
12. Alba Sort
14. Jean Paolo G. Lacap
15. Marko Rillo
16. Gomatesh Ravanavar
17. Poornima Charantimath
18. Sepehr Ghazinoory
20. Dijana Oreski
Conclusion
I have compiled a list of 20 influencers in the TOWS business concept. They are from different countries and have all contributed in this field, either by publishing academic papers, writing blogs, or giving courses. The attached document contains their contact details and social media accounts.