Please compile the key competitors to density.io (people counting device). This is a new product but they will be competing against services that help companies determine the traffic/utilization of office space.

Part
01
of one
Part
01

Please compile the key competitors to density.io (people counting device). This is a new product but they will be competing against services that help companies determine the traffic/utilization of office space.

The key competitors of Density based on estimated revenues are ShopperTrak ($10 million), RetailNext ($9.3 million), Countwise ($9 million), and TrafSys ($5.4 million). These organisations are private companies that provide analytics counting software solutions.

METHODOLOGY

Since the competitors of Density are private companies, they are not required to disclose financial information to the public. Because of that, we had to use third party resources from Owler, Crunchbase, Datafox and featured customers, which are trusted community-based competitive insights platforms, to identify and profile Density competitors. Funding information for two of the companies (Countwise and TrafSys) is not publicly available (or undisclosed), and we came to this conclusion even after executing a number of direct searches and scratching through the 3rd party resources as mentioned above. The 6 questions we were able to answer for each company are: amount raised, launch date, number of employees, summary of offering, key customers (if applicable) and HQ location. Although we were able to identify sources with mentions of customers for each company, not a single one described them as “key”.

OVERVIEW

According to Owler, the top 4 competitors for Density.io based on estimated revenues are ShopperTrak ($10 million), RetailNext ($9.3 million), Countwise($9 million), and TrafSys ($5.4 million).

SHOPPERTRAK

ShopperTrak identifies themselves as "a provider of people counter technology and foot traffic analysis that improve retail profitability". ShopperTrak has been operating since 1993 and currently employs between 251 and 500 people. Owler puts their employee count at 349.
The HQ location for ShopperTrak is in Chicago, Illinois. So far, the company has been funded through M&A. It was acquired by Tyco International on Dec 22, 2015 for $175 million. Their estimated revenue is $10 million.

ShopperTrak's featured customers are: Capital & Regional, Crate & Barrel, Crocs, CeoMobile, Godiva, Harry & David, Johnston & Murphy, Mandalay Place and Thomas Sabo

retailnext

RetailNext offers "real-time analytics solutions that enable retailers and manufacturers to collect, analyze and visualize in-store data". Their estimated revenue is $9.3 million. The company has been in operation since 2007, and they currently employ between 101 and 250 people. Owler puts their employee count at 187. Their headquarters are located in San Jose, California. The total amount raised through funding according to Crunchbase is $184 million, while Owler estimates it is $193.9 million.

Lists of companies using RetailNext are American Apparel, Ariat, Atlanta Hawks Basketball club, Avenue K, Club Monaco, Mont Blanc, Sears Holdings and more than 300 others.

countwise

Countwise is "a software development firm that offers people-traffic monitoring solutions to private and public entities". They currently employ 30 people, and have been in operation since 2003. Countwise's current estimated revenue is $9 million. There is no funding information for this company on Owler or Crunchbase. The company's headquarters are located in Sunrise, Florida.

Lists of companies using Countwise are: 5TH Avenue Jewellers, American Airlines, Anna’s Linens, La Senza, Mexx International, and more than 200 others.

trafsys

TrafSys "develops an in-store analytics counting software that enables users to increase their traffic and conversion rate". They currently employ 10 people, and have been in operation since 2011. There is no funding information for this company on Owler, Crunchbase or Datafox. Trafsys' headquarters are located in Pittsburgh, Pennsylvania.

Lists of companies using Traf-Sys are: Colorado State University, Monroe County Library, Pioneer Library services, Harley Davidson, University of Louisville and more than 60 other companies.

CONCLUSION

According to Owler, the top 4 competitors for Density.io based on estimated revenues are ShopperTrak ($10 million), RetailNext ($9.3 million), Countwise ($9 million), and TrafSys ($5.4 million).
Sources
Sources