PlaybookUX provides user feedback for concepts, prototypes, websites, and products with video feedback and even one-on-one interviews with the participants. Their software enables the recruitment of a pool of product testers, which can include both targeted demographics for B2C products and those employed in specific industries for B2B products. In addition, PlaybookUX provides AI analytics of the test results, videos & transcripts, international participants, and the ability to use one's own participant pool in the test.
The requested information has been collected into the project spreadsheet as requested.
PlaybookUX, which is headquartered in the Greater New York Area, was founded in November 2018 by Kristen Giovanniello and Lindsey Allard. Apart from appearing in several lists of female-founded companies, PlaybookUX has not received any media attention (e.g., there are no news stories featuring the company) and has not raised any venture capital according to Crunchbase. While they have engaged in social media marketing via their YouTube, Facebook, and Twitter, the only outside attention that the company has garnered was a brief mention in a Nielsen Norman Group writeup comparing different tools for unmoderated usability testing in September 2019.
PlaybookUX presently provides only a single product, their Full User Testing Software, which "gives companies access to the right users and uses artificial intelligence to extract meaningful user insights from your research." This software allows for both unmoderated testing with preset tasks and moderated one-on-one communication with the testers. Their pool of product testers includes both targeted demographics for B2C products and those employed in specific industries for B2B products.
PlaybookUX not raised any venture capital according to Crunchbase, making it likely that Giovanniello and Allard are funding the company out of their personal finances.
PlaybookUX claims to allow testing of prototypes, websites, et al., in a way that is less costly than developing "something that falls short of your customer’s standards." In addition, they claim that their software can provide insights into more efficient site navigation, marketing effectiveness, value prop and pricing structure, and even competitive intelligence, i.e., how well one's product stacks up against similar products. Finally, they claim that their software enables a company to recruit specific demographics relevant to the product being tested, both in the US and internationally.
PlaybookUX's team currently comprises only three individuals, none of whom seems to have claimed the CEO position: