Planet Grilled Cheese

Part
01
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Part
01

Personal and Professional Information - Arsene Torres

Arsene Torres is from France and moved to the United States with his wife in 2015. The couple started a food truck serving crepes, which ultimately became Plante Grilled Cheese. More details on Torres's personal and professional life, as well as his educational background, is provided below.

Personal

  • Arsene Torres is French and moved to the U.S. in 2015. Prior to moving to the U.S. and getting involved in the restaurant business, Torres was involved with motocross.
  • As of October 2019, Torres has been with his wife, Laury Labussière, for 10 years. Labussière co-founded Planet Grilled Cheese with Torres and the couple lives in the Tampa region of Florida.
  • According to his LinkedIn profile, Torres has done fundraising for the Humane Society.

Education

  • Torres receive a license in Sports Teaching and Fitness Administration/Management from CREPS Boulouris in 2009. Also in 2009, he earned a Brevet D'état d'éducateur sportif certificate from the Ministère de la Jeunesse et du sport.

Professional

  • Prior to moving to the U.S. and getting involved in the restaurant business, Torres was involved with motocross.
  • From 2007 to 2009, Torres was a professional motocross rider for Kawasaki, competing in France. In June 2008, he opened a training facility, where he also offered private and group coaching. Torres owned and ran his business until 2013, which provided him with extensive business experience.
  • Also starting in 2008, Torres became a pedagogic counselor with the Fédération Française de Motocyclisme. He still holds this position today.
  • In December 2012, he was a guest commentator for the Geneva Supercross in France, and also commentated at the AMA Supercross of St Louis in 2013.
  • For one year in 2013-2014, Torres was a test rider for Moto Crampon Magazine. This job entailed testing new products for the magazine.
  • After moving to the U.S., Torres and Labussière started a food truck offering crepes. However, they realized that grilled cheese had greater potential, and Planet Grilled Cheese was launched in 2016.
  • Torres also remained involved in the world of motocross, as he published a book titled "Motocross Skills" in June 2018.
  • After having a great year at the restaurant in 2017, Torres and Labussière started franchising their restaurant. As of October 31, 2019, there were a total of four restaurants open, and it appears that two of those are franchises.

Media Coverage

  • A 2019 story in the Naples Daily News included an interview with Torres and his wife, as well as details on how the business got started.
  • The Naples Florida Weekly published a story on restaurant news in the area and included details on a new Planet Grilled Cheese opening at the Coastland Center Mall.
Part
02
of three
Part
02

Personal and Professional Information - Laury Labussière

Laury Labussière is French and moved to the United States with her husband in 2015. The couple launched a food truck in 2016, which became Planet Grilled Cheese later that same year. More details on Labussière's personal and professional life, as well as her educational background, is provided below.

Personal

  • Laury Labussière is from France and moved to the United States in 2015 with her husband, Arsene Torres. The couple has been together ten years and lives in Tampa, Florida.
  • Based on a post on her Facebook page, it appears that Labussière enjoys running.
  • According to her LinkedIn page, Labussière enjoys learning about all things business related and is self-taught in the areas of graphic design, web design, and photography.
  • No details were available on any charity work undertaken by Labussière.

Education

  • In 2009, Labussière earned a Bachelor's degree in English/U.S. literature and civilization from the Sorbonne.
  • In 2011, she earned a Bachelor's degree in marketing and sales from Ecoris.
  • Labussière earned a Masters 2 (M2) in management and business strategy from Ecoris in 2014.

Professional

  • From 2009 to 2014, Labussière was the Executive Project Manager for her husband's business, found at www.arsenetorres.com. Since the site is no longer active, a shot of the site from 2014 can be seen here.
  • Labussière was a food writer and blogger at Le Journal des Femmes from January to December 2014. This included publishing recipes, taking her own pictures, and conducting culinary tests. Here is one recipe that she published.
  • The couple began the restaurant journey in 2015, launching a food truck in 2016, followed by a restaurant later that same year. In 2017, franchise opportunities were offered, and there are currently four restaurants open. One of those is a corporate restaurant, and the others are franchises. Labussière is the CEO of Planet Grilled Cheese.

Media Coverage

  • Labussière had five recipes published on Chef Simon.
  • No other media coverage of Labussière was found in France.
  • In the U.S., the only coverage found was the same two articles that were found regarding her husband. One was in the Naples Daily News and the other was published in the Naples Florida Weekly.
Part
03
of three
Part
03

Planet Grilled Cheese - Competitors

Five companies with business models similar to Planet Grilled Cheese are Poke Burri, Firenza Pizza, Grilled Cheese & Co., Gyro Chef, and Jon Smith Subs.

Poke Burri

  • Poke Burri serves poke and sushi burritos and bowls. The company was founded in 2017.
  • Revenue data was not publicly available.
  • The company was chosen because they are in the U.S., the minimum investment for a franchise is $93,300, and they focus on both quality food and standout customer service.

Firenza Pizza

  • Firenza Pizza offers pizza, pasta, and salads. The company was founded in 2012.
  • Estimated annual revenue is $26.8 million.
  • The company was chosen because they are in the U.S., the minimum investment for a franchise is $100,000, and they focus on having a superior product and great customer service.

Grilled Cheese & Co.

  • Grilled Cheese & Co. serves grilled cheese sandwiches, as well as soups, salads, fries, and shakes. The company debuted as a tent at a festival in 2009, and the first restaurant opened in 2010.
  • Revenue data was not publicly available.
  • The company was chosen because they are in the U.S., the minimum investment for a franchise is $100,000, and they focus on an excellent guest experience and keeping things simple. Additionally, this restaurant offers food which is very similar to Planet Grilled Cheese.

Gyro Chef

  • Gyro Chef serves Mediterranean and Middle Eastern food and has both restaurants and food trucks. The company was founded in 2014.
  • Revenue data was not publicly available.
  • The company was chosen because they are in the U.S., the minimum investment for a franchise is $143,550, and they focus on quality food and exceptional service.

Jon Smith Subs

  • Jon Smith Subs offers overstuffed, freshly made subs. The company was founded in 1998.
  • Revenue data was not publicly available.
  • The company was chosen because they are in the U.S., the minimum initial cash required for a franchise is $150,000, and they focus on quality food and quality service.

Research Strategy

To find companies with a similar business model to Planet Grilled Cheese, we identified some key points about Planet Grilled Cheese's business model. The restaurant offers franchise opportunities for a minimum investment of $120,000. Additionally, the restaurants are in the sub/sandwich/salad space and their focus is on "quality, simplicity and excellent service." The restaurants are also based in the U.S. Based on that information, we identified competitors as those in the U.S. restaurant space (we did not consider being in the sandwich space relevant to the business model) that offer franchises for no more than $150,000 (this is 125% of the minimum cost of a Planet Grilled Cheese franchise) and that have a focus on at least two of Planet Grilled Cheese's focus areas of "quality, simplicity and excellent service."

All the requested information is provided for each franchise except for revenue for Poke Burri, Grilled Cheese & Co., Gyro Chef, and Jon Smith Subs, which was not publicly available. For each company we utilized the following strategies to locate the revenue information. First, we searched each company website, and also searched sites that consolidate franchise information such as Franchise Opportunities and All USA Franchises. We thought that if the information was not available on the company websites, that it may be provided to potential franchisees to encourage purchases. However, this strategy uncovered details on how each franchise operates, but no information on revenue.

Next we conducted a media and press scan to see if any information had been published on each company's revenue based on interviews with founders or other reporting. While this allowed us to find reporting on the companies expanding their businesses and Jon Smith Subs opening a restaurant in England, there were no publicly available details on revenue.

Finally, we utilized business consolidation sites such as Crunchbase and Zoom Info, as these sites often have estimated revenue data that would have been useful in place of exact numbers published by the companies themselves. Unfortunately, this only provided the required revenue data for Firenza Pizza. As private companies are not required to publish their financial data, it appears that these companies have chosen to keep that information private.
Sources
Sources