A Place For Mom - Company Profile
A Place for Mom, a Seattle-based company that offers a free senior living referral service, was founded by Pamala Temple in 2000 to address fundamental issues in the elder care market. It helps families find and decide on the senior living option that suits their loved one's needs best. The company has released several television commercials in the past two years.
- Seattle-based A Place for Mom was founded in 2000. The company was founded by Pamala Temple, who led the sales and marketing division of several large national senior living chains before becoming a first-time entrepreneur.
- Temple created A Place for Mom because of the fundamental issues she observed while she was working for large national senior living chains. She wanted to find “a better way for baby boomers to find the right care for their aging parents,” so she formed A Place for Mom into something that is capable of achieving this vision.
- Since it was founded, A Place for Mom has grown to a company of over 400 advisors that works in partnership with over 18,000 provider communities across the United States and Canada. It was sold to Silver Lake and General Atlantic in 2017.
- The company had “a long history of success,” but Larry Kutscher, the new chief executive officer of the company, believes it is high time for the company to reinvent itself.
- A Place for Mom is now the biggest senior living referral service in the United States. The company now helps more than 300,000 families each year.
- A Place for Mom offers a free senior living referral service. It is able to offer this service to families at no charge because it is paid by participating senior living communities.
- The living options that this network of senior living communities provides are categorized into assisted living providers, memory care providers, nursing homes, independent living providers, senior apartments, care homes, and home care providers.
- A Place for Mom assists families in finding and deciding on the senior living option that best matches their loved one’s needs. The company offers information on each senior living community in its partner network and provides personalized telephone assistance through its local senior living advisors.
- The company claims it is different from other senior living referral services because it champions quality senior care and it offers deep knowledge and compassion, personalized support, local experts, and time-saving resources.
- A Place for Mom recently appointed media agency Mercury as its new agency of record (AOR) for its referral service for senior assisted living. Mercury will be handling television buying, planning, and attribution for the service, and will be helping the company measure the impact of its media spend more effectively.
- The company spent a total of $11.38 million on advertising in the first half of 2018.
- iSpot.tv shows that the company has released five new television commercials since 2018, namely, Memory Care, Overwhelming, Devastating, Don’t Do It Alone, and Financing Senior Care, and that the company currently has eight active television commercials. Seven of these active television commercials feature television host Joan Lunden.
- Even though the company is not running any ad on Facebook and Twitter at present, the company has regularly posted content about senior living on its Facebook, Twitter, LinkedIn, Pinterest, and Instagram accounts in the past two years.
- The company also gets publicity through its periodic National Senior Living Cost Index, the only free source of senior living cost data in the public domain.
- On September 10, 2018, it was reported that A Place for Mom was appointing media agency Mercury as its AOR. Mercury will reportedly handle television buying, planning, and attribution for A Place for Mom.
- On April 13, 2019, A Place for Mom released its 2018 National Senior Living Cost Index findings. The company disclosed that, compared to the cost of healthcare, the cost of senior living is “growing more slowly.”
- On April 29, 2019, Larry Kutscher assumed his position as chief executive officer of the company. Kutscher replaced Sean Kell, who was the company’s top executive for eight years.
- On August 28, 2019, the company’s $6-million settlement of a lawsuit was announced. The lawsuit, which was initially filed in August 2017, was a putative class action lawsuit that asserted that the company was in violation of the Telephone Consumer Protection Act.
- On October 28, 2019, it was reported that Kutscher is planning to reinvent A Place for Mom in the next two years. According to Kutscher, the company’s essence will remain the same, but there will be significant changes such as targeted leads and improved communication with providers.