Pizza and Gen Z

Part
01
of four
Part
01

Pizza and Gen Z

Online ordering and delivery and technologies around enhancing convenience seem to attract Gen Z more than any other tactic. Successful examples of fast-casual and quick-service restaurants marketing pizza to Gen Z have had to rethink the idea of convenience to present more attractive packages such as pickup windows. Nevertheless, other chains such as Domino's have capitalized on language via emojis to get the attention of Gen Z. Read on for an elaborate methodology defining the approaches used to retrieve information on how pizza brands are marketing themselves to Generation Z in the U.S.

RESEARCH METHODOLOGY

In finding information regarding how pizza brands are marketing themselves to Generation Z, we started by examining marketing reports that focus predominantly on fast-casual and quick-service restaurants, which are preferred by Gen Z (officially defined as those between 1995 and 2015, though for purposes of this research, focus has been placed on the 18-24 age range especially in terms of buying power). Therefore, we explored compilations of reports published across pizza-related magazines, marketing and business reports including QSR Magazine, Pizza Magazine, Gen Z Insights, Millennial Marketing, and other relevant reports with rich data on Gen Z and pizza. These reports featured in-depth analyses of this generation and their food habits along with information on how marketers, especially fast-casual and quick-service restaurants, have managed to attract this generation. Through these reports, we managed to uncover three primary and trending tactics that marketers have used market pizza to Gen Z. Additionally, we have included examples of fast-casual and quick-service restaurants using these tactics, those intending to use them, and the overall impact these tactics have had to the business model and sales.

1. ONLINE ORDERING & DELIVERY

Online ordering and delivery are a must for any Pizza brand marketing to Gen Z. Often, a Gen Zer walks into a restaurant with a phone in their hands, according to the founder of the Center for Generational Kinetics. Moreover, this generation prefers to order and pay for food online, especially those they cannot find at home, such as hot and ready pizza. Therefore, if the local pizzerias do not offer that option, they will opt for brands such as Domino’s, Papa John’s, and Pizza Hut, which all offer delivery and online payment options.

According to Gen Z Insights, the on-demand food delivery market is estimated at over $210 billion, with 60% of that opportunity driven by pizza ordering. In another study by Technomic (a management consulting company), 49% of consumers aged 18-34 order food online more often than ever. Again, 78% of American students, in particular, Gen Z spend 24% of their money on food more than rent and clothes. These trends have attracted investments in this segment. YUM!, the owner of brands such as Taco Bell, KFC, and Pizza Hut agreed with GrubHub to test and launch online ordering for pickup and delivery services to of U.S. restaurants. Additionally, in 2017, Pizza Hut added 14,000 new drivers to its payroll. Overall, these stats and assertions dovetail nicely with the notion that online ordering and delivery is a must for any Pizzeria marketing to Gen Z.

2. DOMINOS PIZZA EMOJI

In 1998, while working for DoCoMo (Japanese mobile communication company), Shigetaka Kurita invented emojis. 17 years later, in 2015 — Domino's launched the ‘Easy Order Campaign’ allowing consumers to order for pizza on Twitter by tweeting a pizza emoji. Occasionally dubbed as the language of Gen Z — emojis have become widely accepted in the marketing domain. Domino’s pizza emoji ordering tactic was driven by a permanent chatbot facilitating the entire process from ordering to delivery.

The impact of this mundane activity was felt across social media and the company. Domino's integrated the innovative idea into its business model, and now customers can either text or tweet pizza emoji to place an order. The idea was perceived as something unique and innovative that not only attracted the Gen Z alone but also older cohorts who also got the opportunity to learn a few emojis. The campaign created a buzz across social media and even won the Cannes Titanium Grand Prix under the category of the most breakthrough idea of 2016. As a result of using emojis, Domino's registered an overall 10.7% same-store sales growth, and 1.5 billion earned media impressions.

3. MOBILE-FIRST APPROACH & PICKUP WINDOWS

Gen Z — the most coveted customers of today are driving innovations across businesses seeking to get a pie of their money. In this regard, successful examples of companies have demonstrated that the mobile-first approach is the way to go. Why? Gen — Z have grown with a mobile phone in their hand. Accudata indicates that on average, Gen Z spends 12.5% (three hours) or more per day on mobile apps.

Equally, Think with Google asserts that 61% of this generation shops online primarily due to convenience more than for any other reason. As such, it is sensical to devise a restaurant with a business model revolving around mobile technology. David Bloom, the Chief Development Officer at Capriotti‘s (sandwich shop), thinks so as well. At the core of this strategy is a pickup window where users pick their meals. Tacos is also using the same approach and claims to receive 30% higher average order values through mobile than in-store orders.

These results have attracted fast-casual restaurants such as Pizza Hut, which is exploring a more innovative solution. The chain seeks to incorporate “Curbsides ARRIVE location technology,” providing cloud-based arrival prediction services that would alert kitchen staff when the customers are close to the restaurant to ensure the food will be fresh and ready by the time they pull up. The technology eliminates actual wait time and delay frustrations customers and restaurants have experienced in the past due to slow service.

While time and convenience are the most critical factors for consumers, especially Gen Z, QSR Magazine, curbside pickup options, and dedicated pickup windows at fast-casual and quick-service restaurants characterize the early signs of a new approach to market to Gen Z. Capriotti’s which already has integrated this technology to their business model claims that the pickup window now accounts for 10–20% of the total store sales.
Part
02
of four
Part
02

Generation Z Social Media Trends

The following trends and drivers were noted among Generation Z:

  • New social media platforms such as TikTok are becoming popular among Gen Z, as well as traditional platforms such as Snapchat, Instagram and Youtube, while Facebook usage is declining. This seems to be related to Gen Z's desire for privacy and anonymity online, which Facebook does not provide.
  • The majority of Gen Z is looking to cut back on their social media use but overall are still keeping in touch with it on a regular basis. This declining level of frequency appears to be related to the negative impacts of using social media (wasting time, negative emotions, etc), which Gen Z is taking note of.
  • The majority of Gen Z is following brands on social media. Their reasons for doing so include staying in the loop about deals and promotions, watching instructional videos, and finding product reviews.

Below, you will find a deep dive of our findings and explanations.

Methodology

In order to answer this request, we analyzed survey data published within the past year that discusses the social media use of Gen Z (especially those between the ages of 18 and 24) in the United States. While this information was found to be abundant and specifically related to this request, it should be noted here that no data was uncovered that talk about Gen Z social media habits in the Midwest specifically. In attempts to locate this information, the following strategies were applied:

1) We attempted to locate direct data that exclusively covered the Midwestern Gen Z demographic across surveys, press releases, trusted media articles, and reports, however we did not locate any surveys or data that comprehensively analyzed this specific demographic.

2) We attempted to understand the demographic breakdown of the respondents to individual surveys we to note if there was a regional breakdown respondents. For example, we were hoping to find surveys were a majority of respondents were from the Midwest and lesser respondents were from other regions. However, the majority of surveys we found did not break their respondent demographics down in terms of region. While we did find one survey about social media habits in the U.S. that provided this breakdown, the survey was not specific to Gen Z and the breakdown across the regions was too equal to be significant. Additionally, the data contained within this survey was not directly relevant to the specific trends being discussed in this report.

3) We attempted to analyze the social media usage trends among Midwesterners in general in order to compare and contrast them to those of Gen Z in order to identify some overlaps between the demographics, however, even when the scope of the research was expanded in this way, no data about social media use specific to the Midwest was located. This same strategy was applied in an effort to locate data specific to individual Midwestern states, but this effort proved futile for the same reasons.

One reason why data about the Midwest appears to be lacking is because most professional analyses of social media trends are broken down in terms of generations rather than specific geographical locations. In addition, because social media is being used by such a vast majority of people throughout the U.S. and can therefore be considered as shared culture and is commonly understood to be very influential, it would be logical to hypothesize that these trends don't vary much based on geographical location, especially within the same country.

TREND 1: new social media and platforms that offer privacy are most popular among gen z, while Facebook usage is declining

A 2019 report published by ZebraIQ notes that Gen Z favors a range of new social media platforms, which include: Twitch, Reddit, TikTok, Imgur, Unfold, Brat, NTWRK, and Lomotif. For example, 69% of users on TikTok are between the ages of 13 and 24, and 74% of users on Imgur are below the age of 35. Additionally, Lomotif targets users between the ages of 15 and 25.

Gen Z is still actively using a range of traditional social media sites as well. According to Pew Research, 78% of Americans between the ages of 18 and 24 use Snapchat, 71% use Instagram, 45% use Twitter, and 94% use YouTube. Despite this, Facebook is declining in popularity among Gen Z, as only 9% say it's their preferred platform. Additionally, across Americans as a whole, Pew Research notes that the following platforms have shown a declining level of usage between 2018 and 2019: Pinterest, Snapchat, Twitter and Whatsapp.

A key driver for Facebook's declining interest among Gen Z is that is seen as uncool and mostly a place for Gen Z to stay in touch with family. Additionally, Gen Z is favors social media that allows them to remain anonymous because they value privacy. Facebook does not accommodate this, and it appears that the other platforms Gen Z favors provide more privacy and anonymity.

TREND 2: gen z is looking to cut back on their social media use but are still using it regularly

Overall, Gen Z is cutting down on their social media use, as a recent survey showed that 64% are planning to take a break from social media and 34% want to leave social media entirely. Despite this, a majority of Gen Z Snapchat users report using it multiple times each day and Pew Research notes that most Americans between 18-24 are using social media platforms frequently. Overall, all Americans (87%) report using social media at least once every day, and 72% use it multiple times per day.
Some key reasons why Gen Z is cutting back on social media include feeling that social media creates too much negativity (35%), makes them feel bad about themselves (17%), wastes a lot of time (41%), they would prefer to spend their time doing something more valuable (44%), and they want to live more privately (22%). Additionally, 41% of Gen Z says social media makes them feel bad emotionall, promoting feelings of sadness, anxiety, and depression.

TREND 3: The majority of gen z is following brands on social media, mostly for deals and promotions.

In a recent survey, 65% respondents between the ages of 18 and 24 said they follow brands on social media and 43% said they have purchased a product directly through social media (with Facebook and Instagram being the most popular platforms to shop on). Additionally, 55% of respondents said they made a purchase as the result of a social media ad, 40% said a post made by a brand they follow lead to a purchase, and 57% said they made a purchase as a result of a social media influencer.

With regard to the drivers of this trend, the majority of respondents who said they follow brands said they do it in order to get notifications about deals and promotions. Another survey found that 74% of Gen Z said they follow brands on social media in order to gain access to special deals, read product reviews, and find instructional videos.
Part
03
of four
Part
03

Gen Z and Millennials

Millennials and Generation Z (Gen Z) share similarities when it comes to their entrepreneural spirit and political viewpoints. However, differences can be seen in attitudes to money, brand loyalty and college. Midwestern states have suffered an outward migration of Millennials and Gen Z, as they move away for college or work. More detailed insights are available below.

SIMILARITIES

ENTREPRENEURIAL SPIRIT

Both Millennials and Gen Z are blessed with an entrepreneurial spirit. Many working young people seek out entrepreneurial endeavors, such as teaching music lessons or dog sitting, as opposed to taking up an entry-level job. Seventy percent of Gen Z work a self-employed job of some description and 63% would like colleges to offer courses in founding a business. Millennials have been inspired by entrepreneurs like Mark Zuckerberg and are keen to utilize mobile technology and connect with a global marketplace. This entrepreneurial drive is making employers think carefully about how they structure benefits. The two generations are particularly attracted to employers that foster and reward so-called intrapreneurship.

POLITICS

Millennials and Gen Z have been affected by recession, which has influenced the way they view public policy. Studies have shown that the politics of Millennials and Gen Z are increasingly progressive on issues like gender, race and sexuality. The politics of both generations tend to be more liberal than older generations. Both generations favor establishing a more inclusive society where diversity is viewed as an asset. Sixty-two percent of Gen Z and 61% of Millennials state that increasing racial diversity would be good for society. According to Pew Research, 70% of Gen Z and 64% of Millennials believe that government should play a bigger part in solving problems. Only 30% of Gen Z and 29% of Millennials approve of President Trump's performance.


DIFFERENCES

ATTITUDES TO MONEY

Gen Z is more interested in saving money than Millennials. Gen Z tends to be frugal and maximize every dollar they spend, while Millennials are more interested in the overall experience of buying a product. Millennials grew up in a time of economic boom, prosperity and relative comfort. Economic fears were not part of their childhood, resulting in optimism about the economy. Gen Z is more conservative about spending because they grew up in a time of recession and economic turmoil. Consumerism is not attractive to this generation and seeking out deals and bonuses is important to them. According to a Business Insider survey on Gen Z, almost 10% said that the most pressing issues facing their generation are the economy and debt.

BRAND LOYALTY

Millennials are more brand conscious than Gen Z and also tend to show more brand loyalty. A 2017 report showed 60% of Millennials exhibited brand loyal purchasing patterns compared to just 42% of Gen Z. Millennials are willing to pay a high price for items they will value, while Gen Z is more interested in getting the best price or deal. As a result of this, brands target Gen Z by using direct marketing and reward-based loyalty programs. Millennials use brands as a way of demonstrating their fashion sense and, as such, they are willing to pay more for a brand name. Gen Z, however, values independence and doesn't want to be defined by a brand. As such, brands target Gen Z by celebrating the individual and not prescribing the narrow image that Millennials might adhere to.

COLLEGE

Almost 75% of Millennials graduate college with debt. The average amount of student loans of those graduating in 2015 was $34,000. The average loan amount was $20,000 a decade earlier. Millenials' parents instilled in them that a college education, regardless of the cost, was the secret to success. Gen Z, however, is more concerned about student debt. As such, Gen Z is more likely to choose a less expensive college, in order to graduate with less debt. A total of 65.7% of Gen Z plan to go to an in-state school to save on tuition costs. Eighty-two percent of Gen Z students used scholarships, 72% worked while at college and 53% used college grants to reduce the amount of student debt.


MIDWESTERN STATES

Midwestern states like Ohio, Michigan and Iowa have seen the largest loss of college-educated people, as Millennials have chosen to study out-of-state and settled elsewhere. Gen Z in Midwestern states is skipping college altogether and moving to places like New York City for work immediately after school.


CONCLUSION

In summary, Millennials and Gen Z are similarly entrepreneurial and hold similar political viewpoints. However, differences can be seen in attitudes to money, brand loyalty and college. Midwestern states have suffered an outward migration of Millennials and Gen Z, as they move away for college or work.



Part
04
of four
Part
04

Gen Z Pizza Trends

Though a list of the requested trends is not readily available in the public domain, details gathered from various sources, including articles and reports covering Gen Zers' pizza preferences, favorite brands, and favorite restaurant chains, suggest that the key pizza consumption trends among Gen Zers in the United States revolve around the growing popularity of pizza restaurants as a gathering place, the consumption of non-restaurant pizza product offerings, the increasing interest in Blaze Pizza, the growing appeal of pizza and beer pairings, and the increasing demand for healthier options. These were the trends we were able to pull from publicly available information.

GROWING POPULARITY OF PIZZA RESTAURANTS AS A GATHERING PLACE

Gen Zers in the United States are flocking to pizza restaurants to hang out with friends. Engagement Labs's report reveals that conversations about pizza restaurants as a gathering place have more than doubled over the past five years among Gen Zers. Since 2013, the number of Gen Zers talking about Domino's Pizza, California Pizza Kitchen, Little Caesars, Papa John's, and Pizza Hut has grown by 217%, 204%, 75%, 63%, and 4%, respectively. Driving this trend is the social nature of Generation Z. Gen Zers are avid users of social media platforms, with 85% using YouTube, 72% using Instagram, and 69% using Snapchat. They are also known to enjoy "getting pizza with their friends." This is not surprising given that chicken, burger, and pizza are the foods Gen Zers enjoy the most. In the past six months, the percentage of Gen Zers who have purchased food or drink from Pizza Hut, Domino's, and Papa John's was 35.03%, 31.58%, and 23.04%, respectively. As reported by Morning Consult, Pizza Hut is one of Gen Zers' 20 most loved brands.

CONSUMPTION OF NON-RESTAURANT PIZZA PRODUCT OFFERINGS

Pizza Pops from Pillsbury and bacon-topped pizzas from Lunchables are proving popular among the country's Gen Zers. Apart from Domino's Pizza, DiGiorno, and Pizza Hut, Pillsbury and Lunchables are two other brands with pizza product offerings that have figured among Gen Zers' 100 favorite brands. The fact that PIllsbury's Pizza Pops and Lunchables's bacon-topped pizzas were developed with Gen Zers in mind may have something to do with the popularity of these non-restaurant pizza product offerings among Gen Zers. Gen Zers enjoy buying pizza from convenience stores as well, as it was reported that more than half or 52% of Gen Zers purchase pizza every time they visit a convenience store. This behavior is likely due to the fact that teens tend to snack two to three times a day and that their favorite snacks include pizza, chips, and fruits.

INCREASING INTEREST IN BLAZE PIZZA

Blaze Pizza is rising in the consciousness of Gen Zers and is becoming a threat to pizza giants. Ranking fifth in the fast casual restaurant category, it is the only pizza restaurant chain that has figured among Gen Zers' top-rated chains, according to Restaurant Business. These restaurant chains were evaluated based on the following criteria: service and hospitality, appearance and ambiance, food and beverage, convenience and takeout, and value. The restaurant, whose target audience is Gen Z and millennials, is reportedly gaining on Domino's Pizza, Pizza Hut, and Little Caesar, the top three players in the United States pizza market. In 2017, it opened 66 new branches and recorded a 51% increase in sales. The restaurant's success among young adults can be attributed to the speed at which it serves its pizza and the customization options it offers its customers.

GROWING APPEAL OF PIZZA AND BEER PAIRINGS

Pizza and beer pairings are gaining traction among Gen Zers, with Pizza Hut offering to deliver not only pizza but beer as well. The pairing is a major part of Pizza Hut's strategy to overtake Domino's, and pilot tests have shown the potential of this new product offering. The success of these pilot tests is what prompted Pizza Hut to expand the offering to 300 of its branches across the Midwest and the Southeast in preparation for the Super Bowl last February. It is also the reason behind Pizza Hut's decision to expand the offering to 1,000 branches by summer. According to Pizza Hut, Gen Zers have "a strong desire for ice-cold beer with oven-hot pizza." This desire may be the driving force behind the growing appeal of pizza and beer pairings.

INCREASING DEMAND FOR HEALTHIER OPTIONS

Though there is a preference for meat toppings and deep dishes particularly in the Midwest, there is an indication that young consumers are insisting on the healthiest and freshest ingredients for their pizza. Based on a study conducted by Technomic, young consumers would consume more pizza if healthier options are available. This demand for healthier options can be attributed to the innate health consciousness of Gen Zers. Gen Zers, after all, have "come of age at a time when health and wellness is a major consideration."


Sources
Sources

From Part 01
Quotes
  • "They want to order and pay using their smartphones, and if you don’t offer that option, Domino’s, Papa John’s and Pizza Hut will be perfectly happy to take away your share of the local market."
Quotes
  • "The market for on-demand food delivery has the potential for being worth $210 billion, with 60 percent of that opportunity being simply for pizza."
  • "The results of a recent UNiDAYS study of 1,800 US students speak for themselves: 78 percent of American students responded that they spend a majority of their money on food (apart from tuition and rent). "
  • "Another report from Piper Jaffray shows that today’s Gen Z teens are spending 20 percent more of their dollars on food options than their millennial peers did back in 2003."
Quotes
  • "The brand created a permanent feature allowing customers to place pizza orders by simply tweeting the pizza emoji at Domino’s."
  • "Once Domino’s receives the tweet, the customer receives a confirmation message for the order, and the pizza is made and sent to his or her home."
Quotes
  • "To build awareness online, we launched a couple digital campaigns to create excitement for Domino's newfound emoji obsession."
  • "From helping adults learn how to read the language of emoji to Domino's Twitter account tweeting cryptic pizza emojis for 24-hours leading up to the launch of emoji ordering."
Quotes
  • "n today’s highly competitive quick-service and fast-casual sector, Generation Z diners are coveted customers. As AccuData reports, this is due in part to the fact that they are on track to become the largest generation of consumers by 2020, accounting for 40 percent of all consumers in the U.S. "
  • "Gen Z diners have grown up with a mobile phone in hand, and when they want to make purchases, they start with their mobile phones. They often think of local stores as pickup points."
From Part 03
Quotes
  • "Recent studies show that Gen Z and Millennials are similar when it comes to politics, with slight exception within the far-right political camp."
  • "Millennials are notably more brand loyal and brand conscious than their younger counterparts that make up Gen Z. In 2017, 60% of Millennials report brand loyal purchasing patterns, while only 42% of Gen Z respondents cited similar brand loyal behavior. "
Quotes
  • "Inspired by Zuckerberg and empowered by mobile technology, ubiquitous connectivity, and a global marketplace, Millennials have pursued entrepreneurship at a time when the barriers to launching a business have never been lower. As for Generation Z, 63 percent want colleges to offer courses in founding or running a business and 70 percent are working self-employed jobs like selling on Etsy, driving for Uber, or teaching piano lessons. "
Quotes
  • "Only about three-in-ten Gen Zers and Millennials (30% and 29%, respectively) approve of the way Donald Trump is handling his job as president. "
  • "The younger generations are also more accepting of some of the ways in which American society is changing. Majorities among Gen Z and the Millennial generation say increasing racial and ethnic diversity in the U.S. is a good thing for society, while older generations are less convinced of this. "
Quotes
  • "When millennials were in middle and high school, brand names were all the rage. Emblazoning t-shirts, jeans, and shoes with the hottest brands was how they showed your fashion sense. Now that they’re adults, millennials may be willing to pay more for their preferred brands. Gen Z, on the other hand, doesn’t want to be defined by any brand other than their own. "
Quotes
  • "While Millennials were able to go through their childhoods without giving much thought to the then-healthy economy, teenaged Gen Zs are already concerned about it. In a recent Business Insider survey on Generation Z, nearly 10% of teens said the No. 1 issue that their generation will have to face relates to the economy and debt."
Quotes
  • "In our survey, we found that 65.7 percent of them are planning to attend an in-state school to save on the cost of tuition. With the average tuition cost for an out-of-state school more than double that of an in-state school at $24,930 per year, students are aware that taking on more student loan debt can set them back financially after graduation."
Quotes
  • "While reports abound of educated millennials deserting Southern and Midwestern homes for coastal metropolises, college graduates often transplant themselves to regional capitals just a short distance away, remaining in red states but leaving their small towns behind."
Quotes
  • "David Abreu, a teacher at Queens Technical High School, told a class of young whippersnappers at the start of the semester: “When you go out there, there’s no reason why anyone should be sitting on mommy’s couch, eating cereal, and watching cartoons or a telenovela. There’s tons of construction, and there’s not enough people. "
  • "So they’re hiring from outside of New York City. They’re getting people from the Midwest. I love the accents, but they don’t have enough of you.”"
From Part 04
Quotes
  • "When we compare teenagers today to those of just five years ago, a key indicator of their social nature is found in the restaurant category, which provides young people with a place to hang out with friends. Today, compared to 2013, nearly every restaurant is being talked about more often by young people 13 to 20 years of age."
  • "Conversation levels among teens have literally tripled—or more—for several restaurant chains: Baskin & Robbins, Del Taco, Domino’s, and California Pizza Kitchen. Suggesting an impressive trend for nearly all the pizza chains, Little Caesars and Papa John’s also have enjoyed large gains. "
Quotes
  • "Domino's Pizza: Along with a strategy that revamped the quality of its pizza, Domino's has a splashy marketing team — from allowing people to order with emojis to self-driving pizza-delivery cars to paving potholes across America."
  • "DiGiorno: From enlisting facial-recognition software and social psychology to prove how happy pizza can make you to featuring YouTube celebrities in its advertisements, DiGiorno has been creative in how it reaches new audiences."
  • "Pillsbury: The ubiquitous food brand has targeted products like Pizza Pops for a teen audience. Nearly two-thirds of Gen Z have bought Pillsbury products, and half say it has a bright future."
  • "Pizza Hut: Earlier this year, Pizza Hut announced that it would now deliver beer along with its pizza, a move that its chief brand officer said was made to appeal to Gen Z college students."
  • "Lunchables: Typically an elementary-school standby, Lunchables has been making moves into the teen market by making lunch combinations that are more suited for an adolescent palette. That includes larger portions and meals like sub sandwiches and bacon-topped pizzas."
Quotes
  • "Chicken rules the roost, but hamburgers are one of the top 3 foods for this generation. Pizza rounds out the trio."
Quotes
  • "They’re into clothes, makeup, and getting pizza with their friends."
Quotes
  • "Gen Zers mostly purchase fountain soft drinks (71%) at c-stores, but pizza is their top food choice, with 52% buying it during each visit. "
Quotes
  • "They’re also snackers, not unlike the Millennials preceding them. Citing a study by Farm Rich, kids and teens eat 2-3 snacks a day, with chips, fruit, pizza and frozen snacks being their favorites. "
Quotes
  • "As the sole pizza chain provider of beer, the company is betting the event will offer a much-needed bump in sales, following a 1 percent dip last quarter. Pizza Hut took over as the National Football League’s official pizza sponsor last February, replacing rival Papa John’s."
  • "The chain tried a similar marketing ploy with the NCAA to appeal to Gen Z college students last year. From these early tests, Pizza Hut said it confirmed there is “a strong desire for ice-cold beer with oven-hot pizza.”"
  • "The No. 2 pizza chain by net sales disclosed Monday it would expand its beer delivery program to 1,000 restaurants by the summer. But in the short term, Pizza Hut also intends to offer the service to customers in about 300 of its locations across the Midwest and Southeast in time for the Super Bowl next month."
Quotes
  • "In the Midwest, thin-crust pizza and Chicago deep dish are prevalent, while Sicilian and Neapolitan varieties hold a stronger presence in the Northeast. Meanwhile, consumers in the West prefer lighter pizzas focused on fresh ingredients, such as margherita and California-style pizza."
Quotes
  • "According to a Technomic study, 25% of consumers indicated they “would eat pizza more often if there were healthier options available,” with young consumers, women, and “super heavy” pizza eaters being most interested."
  • "When compiling this year’s Pizza Power Report, three themes kept appearing again and again: quality ingredients, technology and the youth culture. Consumers are increasingly insisting on the freshest, healthiest ingredients, a trend driven largely by younger segments of consumers, who also demand the highest technology available to facilitate ease of ordering and delivery."
Quotes
  • "The three largest pizza chains in the U.S. — Domino’s Pizza, with $5.9 billion in revenue in 2017; Pizza Hut, with $5.5 billion; and Little Caesar, with $3.7 billion — may be looking over their shoulder. Blaze Fast-Fire’d Pizza is gaining on them."
Quotes
  • "Consumers in the Midwest favor meat toppings while cheese dominates the East Coast, and the West Coast features more better-for-you options such as gluten-free pizzas."