PinSage

• In 2018, Pinterest and Stamford University collaborated in launching the social media channel's PinSage framework, a deep learning-based tool that provided "advanced recommendation" capabilities for Pinterest's ad and shopping functions.
• This artificial intelligence and machine learning tool leverages a graph convolutional network (GCN) to "learn" new information about pins using web-scale graphs.
• Specifically, the developers at Pinterest and Stamford leveraged NVIDIA Tesla GPUs and the cuDNN-accelerated TensorFlow deep learning framework to train their GCN on over 18 terabytes of data with 3 billion nodes for Pinterest's pins and boards.
• According to Nvidia, this new artificial intelligence tool has the potential to "supercharge" product discovery and future shopping at Pinterest.
• Additionally, The Wall Street Journal touts this innovation as helping to encourage more users to purchase products through the site, as well potentially supporting the expansion of Pinterest's user base.

Augmented Controls to Reduce Self-Harm

• More recently, in 2019, Pinterest revealed that it is using artificial intelligence to reduce self-harm content on the site.
• Announced in conjunction with World Health Day, the social media company shared that it had introduced more "robust AI too;s" which provided Pinterest with an enhanced ability to "identify, remove and avoid" pathways to content that might "display, rationalize or encourage self-injury."
• Not only do these new "augmented controls" identify potentially harmful content, but they incorporate "more sophisticated referrals," whereby Pinterest users that search for key phrases or imagery are automatically redirected to relevant support services.

• Overall, these efforts enabled Pinterest to reduce self-harm posts on the site by 88% since 2018, meaningfully improving the health and well-being of the Pinterest community.
• Additionally, according to Fortune, this innovation enabled Pinterest to show significant progress in a space where other social media giants such as Facebook, Twitter and Instagram have stumbled in the past, potentially giving the social media channel a new competitive advantage.

Try On Feature

• Most recently, Pinterest also introduced its latest innovation of a new Try on feature.
• According to the social media company, Try on uses augmented reality to enable its users to virtually "try on" products that they find on Pinterest.
• Specifically, this feature expands on the slightly older Pinterest Lens tool by integrating a user's mobile phone camera to create an immersive shopping experience for Pinterest customers.
• Currently, the feature is available for US users only, and enables those with the Pinterest mobile app to sample different lipsticks visually from brands including Sephora, Estee Lauder and Urban Decay.
• Going forward, the company is also planning on expanding the feature to users worldwide as well as to a greater array of products.

• Meanwhile, this new feature not only adds new interest for Pinterest users, but it may enhance sales through the social media channel after Pinterest customers engage with the augmented reality experience.

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Brands Offering Purchases

• In the past few years, there has been a 115% increase in product-related pins, where users can directly buy items.
•  Just under a third of US marketers use Pinterest to market their product. Moreover, 28% of marketers globally use Pinterest for promotion, and this number is expected to increase as more brands realize the opportunities offered by the platform.

Pinterest User Insights

•  78% of Pinterest users find it useful for brands to post their content on the platform. In fact, after seeing pins from a brand, 66% of users buy the products.
• In the U.S., 58% of Pinterest users use the platform to shop for products.
• Pinterest users pay more per order than most social networks, including Facebook and Twitter, with Instagram being the only social network with a higher order value. The average order value for Pinterest users is $58.95. 

Products Purchased on Pinterest

• 70% of Pinterest users use the platform to buy jewelry, watches and accessories. 
• In 2018, 52% of Pinterest users spent $500 and above on beauty products in a period of six months.

Statistics

• The Country Music Association performs research on country listeners and publishes results every year. As of February 2019, 53% of country listeners visit social networks multiple times a day.

• Recent statistics regarding the number of country music-related pins that are specifically on Pinterest could not be found, but an older statistic found that was published in 2015 by CMA indicates that 24% of country listeners are active on Pinterest on a weekly basis. The CMA describes the rise of country music listenership by non-traditional markets.

• Otherwise, it seems that country musicians are active on Pinterest. Miranda Lambert, a well-known country musician, is extremely popular on Pinterest, with a follower count of 81.6k as of 2016. She pins her favorite cocktails, antique and flea market finds, and backyard decorating ideas.

Country Music Stations on Pinterest

• Some country music stations that market on Pinterest include the following:
•  iHeart Country Radio 

•  Country 95-5 Radio 
•  Apple Country Radio 98.1 FM, Brookfield
•  Rockin' Country Radio

• A few radio stations do have accounts on the platform, but their Pinterests are largely inactive. A look at the radio websites indicate that they all still exist and function. Therefore, it can be assumed that the social media presence of country music stations on Pinterest is not widespread.

Country Music Events on Pinterest

ND Country Fest

• The release of tickets and camping passes for the ND Country Fest was uploaded on Pinterest by ND Country Fest themselves.

Country Radio Broadcasters (CRB) Seminar

• The annual Country Radio Seminar 2020, hosted by the Country Radio Broadcasters (CRB), was announced on November 7, 2019.
• The event was shared on Pinterest via New Music Weekly, which has 35.6k monthly viewers.

Live in the Vineyard Goes Country

• The Cumulus Radio Station Groups allowed people to win a trip to Live in the Vineyard Goes Country in 2019.

• This contest was advertised via ContestBig, which has 77.6k monthly viewers on Pinterest.

Country Music Association

• The CMA has an official pinterest with 11k monthly viewers.
• The organization advertises the CMA Music Festival, events to win prizes, the CMA Awards, and competitions on its Pinterest.

Carolina Country Music Fest 2020

• Myrtle Beach, the area that hosts the Carolina Country Music Fest, uploaded the advertisement of the festival onto Pinterest.
• The venue has 222.7k monthly viewers on Pinterest.

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