PicMonkey Audience - Independent Realtors
The average independent realtor in the United States is a 54-year-old married female. These professionals are likely to attend a few real estate related events every year such as the Realtors Trade Expo, the Realtors Conference & Expo, and the Realtor Broker Summit. They are also likely to consume media from industry related sources including REALTOR Magazine. Below we have presented a detailed overview of our research strategy, any assumptions we have made, and the findings from our research.
We began our research by looking for the definition of an independent realtor to get a better understanding of the profession. According to an article on ways to become an independent realtor published by BizFluent, such individual is required to be a member of the National Association of Realtors (NAR). It was corroborated by other sources. Using this information, we searched for any demographic data on the gender and age of the average realtor. As reported by the NAR, more than three-fourths (86%) of the 1,368,530 members are independent contractors, over half are female, and the median age is 54. Since the majority of realtors operate as independent contractors, we assumed that the typical independent realtor is 54 years of age and female. We also found the 2018 Member Profile from the NAR that is behind a paywall but may contain useful information on this subject.
Next, we searched for events that individuals in this profession usually attend. We reviewed multiple industry-related publications, however, most only mentioned the conferences that the NAR organizes. Therefore, we explored the official website of the NAR where we discovered a list of relevant meetings. We decided to include those that appeared to involve the most compelling topics and information and are likely to be frequented by independent realtors. We then searched for the media and publications that realtors may consume. During our research, we found Realtor Magazine, which is a publication from the NAR, and REALTORS® Economists’ Outlook, a blog that is updated by the NAR. Afterward, we searched through online blogs and articles for an existing list of publications used by realtors.
On Hubspot, we were able to locate a list of real estate sites and observed Realtor.com, which is licensed by the NAR. In total, we found three media sources that realtors may consume. Finally, we searched through industry-specific publications and general news articles such as Realtor Magazine, Realty Times, Forbes, CNBC, and PRNewswire for any indication that independent realtors use photo editing software. On Realtor Magazine, we came across an article containing advice on photo editing, a statement from a realtor concerning the use of editing software, and a quote from the REALTORS® Code of Ethics. With this information, we concluded that realtors do use photo editing software. To ensure that no further information is available on the ways realtors use the software, we searched for relevant case studies and reports. Nonetheless, the only data we found was on how realtors use their digital cameras, as well as statistical information.
INDEPENDENT REALTORS DEMOGRAPHICS
The median age for realtors, including independent realtors, is 54 years.
As reported by the National Association of Realtors (NAR), around 63% of independent realtors are female.
According to the blog Economist Outlook, more than two-thirds (70%) of independent realtors in the United States are married.
1) REALTORS® Trade Expo: The event occurs in Washington, D.C., and involves leading companies in the real estate industry showcasing their most recent services and products.
2) REALTOR® Broker Summit: The summit, which lasts for two days, takes place in Austin, Texas. Realtors have the opportunity to share insights, learn brand-new practices, and network with real estate brokers, professionals, and entrepreneurs.
3) REALTORS® Conference & Expo: This particular conference, which spans four days, occurs in San Francisco each November. It serves as the largest event for realtors and allows them to discover new tactics and solutions. While there, realtors can also locate products and services that could assist them in developing their business.
4) REALTORS® Legislative Meetings & Trade Expo: The expo takes place in Washington, D.C. Here, NAR members are able to take part in advancing the real estate business, the association, and public policy.
1) REALTOR Magazine: This source serves as the official magazine for the National Association of Realtors. It provides recent best practices, trends, and insights concerning the real estate industry.
2) Realtor.com: The site presents lists of properties on sale, tools and resources for homeowners, and other essential information related to real estate.
3) REALTORS® Economists’ Outlook blog: This site offers statistics and data on the housing market, along with expert advice and opinions by members of NAR.
PHOTO EDITING SOFTWARE
According to Realtor Magazine, independent realtors utilize photo editing software for marketing/advertising. They may use it to align a shot that is crooked, balance color to appear more natural, or intensify underexposed images. Realtors can also employ photo editing software to conceal repulsive power cords. However, realtors are advised to guarantee that their photographs still correctly represent the property they are trying to sell. It is recommended that they avoid retouching images to hide vital repair issues or property imperfections. Daniel Rothamel, a realtor, states that he does not alter the part of his photos that displays "a permanent item, fixture, or problem."