General Surgeon Persona: Pain Management Options
Surgeons often learn about new medical technology, including medications, from medical sales representatives, experience working in the field, and through the social media channels that they follow. Unfortunately, specific information on the primary or top methods used by general surgeons to find or learn about new options for mitigating pain in patients is not available.
- Medical sales representatives are expected to be experts on the devices and tools they sell. Furthermore, they provide technical assistance to surgeons during surgical procedures.
- Justin Barad, MD, co-founder and CEO of Osso VR argues that “surgeons become increasingly reliant on Medical sales representatives to inform them of what to do during the surgery, especially if something goes wrong."
- According to research published by Harvard Business Review, surgeons are using social media to share and learn new skills.
- Surgeons on social media channels like Facebook engage in numerous online discussions every day among practicing surgeons worldwide.
- The American Surgical Association is the premier organization for surgical science. They provide a national forum for presenting new surgery technologies. Furthermore, they promote high standards within the medical/surgical profession.
- Uptodate is one of the medical educational support resources associated with improving outcomes and providing the most recent medical information to surgeons. The website also provides the latest updates in general surgery.
We began this research by looking through scholarly articles and reports that included information on the top or primary methods surgeons use to learn about alternative or new ways to mitigate pain in patients. While we were able to find multiple sources discussing new ways to mitigate pain in patients, we could not find any that specifically referenced how surgeons typically look for this information themselves.
As a second approach, we referenced the official websites for top surgeon associations such as Americansurgical, AANA, and AAST to see if these sites have published any information on primary or top sources/methods used by general surgeons to learn about new options for mitigating pain in patients. However, this strategy did not work as the information found was about the education courses, conferences, and other similar materials.
Next, we looked for interviews with top general surgeons in the United States with a focus on those who discuss alternative or new ways of managing pain in patients. We aimed to see if any general surgeons mentioned their process when it comes to determining new ways of mitigating pain after surgery. However, when discussing their practice, surgeons typically focus on best practices for surgery and new techniques during surgery.
As a final method, we expanded our scope to include information on how general surgeons learn about any new medicines. We referenced industry-specific blogs and journals, scholarly articles, and press releases on the topic. We had hoped this data would provide insight into how general surgeons learn about new ways to mitigate pain in patients. However, the majority of the information regarded pain killers used by general surgeons for various types of surgeries. Additionally, we found information on how surgeons learn about technology and new surgery methods. However, there was no information on how general surgeons learn about new ways to manage a patient's post-surgery pain.