Personal Relationship Building Tech Brand Experts
Based on our search, we compared two lists. First, the Top CMO Influences of 2017 and The 9 Branding Experts to Look Out For in 2017. Out of these two, the list of experts that have worked with tech brands and have succeeded in building relationships and stronger consumer bases is created along with their profiles, sample work, websites and credential details.
Eight experts and thought leaders
Brian Lischer is the founder and CEO of Ignyte. Having written books, conducted speeches and seminars regarding entrepreneurship and brand strategy, he is a prominent voice in important fields such as the psychology of branding. He uses his knack for the behavioral sciences to help brands establish consumer base trust and relationships. He has also written for publications like Forbes, Brand Quarterly and The Huffington Post. In addition, he is also currently an active member of the Young Entrepreneurs' Council, Entrepreneurs' Organization, MIT Enterprise Forum and American Marketing Association based on his LinkedIn profile.
Martin Lindstrom's website shows a lot of his work and documented impact in the relationship building process for many brands, including those in tech. He owns the Lindstrom Company, arguably one of the world's leading brand transformation consultancies which advises companies found on the Fortune 500. With specialties involving sensory marketing, neuro-marketing and Religious Branding, he is no doubt quite known in the industry. He was also interviewed by The Marketing Journal wherein he discloses tips and tricks, back stories and roots, including how he helped LEGO out.
Vala Afshar is a regular contributor of articles with topics spanning business, leadership and technology to publications like The Huffington Post and INC Magazine. He is also the Chief Digital Evangelist at Salesforce.com. He shared more details regarding his line of work and what inspires him in his field in a feature written by Whitney Johnson. His LinkedIn profile reveals a collection of his articles and expertise. He also mentioned powerful words such as "Getting closer to the customer was the best thing that happened in my career."
Tamara McCleary is ranked in the Top 1% of global Social Media Influencers and listed as one of the Top 50 of the same category three years prior by Onalytica. She has a lot of recognition in regard to the IoT, AI, Robotics, Big Data and Digital Transformation. Her website also specifies more of her achievements in her professional tenure such as a known expert in the field of branding and marketing strategy. It was also mentioned that her former clients are big names such as Verizon Enterprise, IBM, Kawasaki Motors USA, SYNNEX and Huawei.
Brian Solis' homepage highlights his record of lending a professional hand to leading brands, celebrities and startups to develop a timely digital transformation with culture 2.0, innovation strategies and more. These enable businesses to adapt to new trends and connected markets from the inside and out. He also authored a book "X: The Experience When Business Meets Design" that tackles topics that emphasize the unity of the CX, UX and BX worlds to re-imagine the customer journey and life cycle. His blog is also one of the top 10 marketing blogs in the AdAge Power 150 and is in the Top 100 business blogs according to Technorati.
To Michael Brenner, employee engagement is important and essential to building an authentic brand, as he would preach in a podcast interview. As a speaker, author, CEO and Leadership and Marketing Evangelist, one of his main key points is the role of employee engagement on top of writing more than a thousand articles for The Economist, The Guardian, Forbes, Entrepreneur Magazine and others. He travels the world helping even the most bureaucratic organizations break down silos, foster innovation, convert a customer base and attain brand loyalty alongside engaged workforces, based on his LinkedIn profile. When it comes to the importance of employee engagement, he may give insights into proven outcomes during his tenure.
Jay Baer provides expert advice in terms of using the internet and how to deliver top-notch customer experiences. He can also be a source of insight in brand building. His website shows his 25-year experience in the marketing arena and work history with 700 companies, including 35 of the Fortune 500. When it comes to keeping customers loyal, motivated and mobilized, he may just provide the applied practice and art of keeping them around in the technological age.
Mark Fidelman is known as a Chief Marketing Officer and blockchain cheerleader as he has headed some of the industry's most well-known marketing campaigns across e-commerce, digital mobile and experiential, according to his LinkedIn profile. He can be reached through his website where it is apparent why he is considered one of the top 25 social media keynote speakers by Inc Magazine. He was also featured by the Forbes Magazine and The Huffington post in other rankings and has helped identify target audiences for companies belonging in the Fortune 1000 among many other things.
With achievements, experience, and actual documented output in terms of building a stronger consumer base and fostering a better connection to customers, the list contains experts with excellent and influence in the technological industry. They are prime targets to interview regarding building consumer trust and fostering deeper connections to customers in a technological light.