Personal Loans + Banking Landscape

Part
01
of four
Part
01

Personal Loans Landscape: Top 10 Personal, Super Money

Both Top10PersonalLoans.com and SuperMoney are websites that feature personal loan products without charging its users. Information regarding the companies and their offers related to personal loans are provided in rows 15-16, columns B-I of the attached spreadsheet.

Selected Findings


Research Strategy

We could not find any upcoming plans for both companies to expand into new personal loan products/ categories after exhaustive screening through their annual reports, press releases, acquisition histories, and leadership interviews. We’ve referred to multiple funding and acquisition databases such as Crunchbase, Owler, and Dealroom to confirm that funding information for Natural Intelligence or Top10PersonalLoans.com was not available. We’ve also verified that both companies do not publish any mobile apps and APIs to engage with their customers by conducting a thorough X-ray search on their websites.
Part
02
of four
Part
02

Banking: Nerd Wallet and The Penny Hoarder

Nerd Wallet and The Penny Hoarder are two platforms that offer financial advice. Nerd Wallet, in addition, provides a range of financial products on its website. The Penny Hoarder has a huge number of articles on its site, making its money through performance marketing.

Nerd Wallet

  • Nerd Wallet was started in 2009.
  • It is a free platform that assists people in managing their finances. Credit reporting is provided free of charge, as are the majority of services offered on the site.
  • Nerd Wallet writes a prolific number of articles in the areas associated with financial planning, and provides recommendations and reviews of various financial services and products.
  • The requested information is set out in row 3 of the attached spreadsheet.

The Penny Hoarder

Part
03
of four
Part
03

Banking: Bankrate and Smart Asset

Both Bankrate and SmartAsset are websites that feature banking products without charging its users. Information regarding the companies and their offers related to banking products are provided in rows 5-6, columns B-I of the attached spreadsheet.

Selected Findings

  • Both Bankrate and SmartAsset have not announced any upcoming plans for new banking product lines or categories.
  • Both Bankrate and SmartAsset provide comparison rates on banking products such as savings accounts, CDs, and money market rates.
  • Bankrate and SmartAsset provide free rate information to consumers on ratings for national banks and online banking fees.
  • Bankrate provides consumers with proprietary, thoroughly researched, comprehensive, independent, and objective personal finance editorial content, such as the latest banking promotions and deals.
  • SmartAsset's key differentiation involves providing quick research to its clients, unlike other players in the market, with the help of its proprietary technology, a unique automated financial modeling software.

Research Strategy:

The research team, after exhaustive research, was unable to find information around funding, the expansion plans, and upcoming strategic initiatives. The research team began its search by scouring through the official websites of Bankrate and Smart Asset, including its news sections, to see if any information on the expansion and upcoming plans on new banking product lines or categories have been mentioned. The source cited detailed information on products and services, but no strategic and future plan have been disclosed.

The research team then looked through funding and acquisition databases such as Crunchbase, Owler, and Dealroom to confirm funding information for Bankrate and Smart Asset. But no funding information specific to banking products has been mentioned. We’ve also verified that both companies do not publish any APIs to engage with their customers by conducting a thorough X-ray search on their websites.

Part
04
of four
Part
04

Banking: Finder and Wallet Hub

Both Finder and WalletHub are websites that feature banking products without charging its users. Information regarding the companies and their offers related to banking products are provided in rows 7-8, columns B-I of the attached spreadsheet.

Selected Findings

  • Both Finder and WalletHub have not announced any upcoming plans for new banking product lines or categories.
  • However, a Canadian Fintech company, Marble recently announced a partnership with Finder to offer its Fast-Track loan product to Finder’s users. The loan can help customers pay off their consumer proposal earlier.
  • Finder’s co-founder Fred Schebesta unveiled plans to grow the company privately until encountering a compelling reason for going public.
  • Both websites do not charge any fees but generate revenue through other means such as advertising and affiliate links.
  • Both sites compare and review various banking products including checking & savings accounts, certificates of deposit, and prepaid/ debit cards. Fees, yields and minimum deposit amounts for specific products vary according to providing banks and financial institutions.
  • Both companies have no record of disclosing any received funding.
  • Finder is committed to producing “independent, objective, fair, considered, accurate and original content” to differentiate from their competitors. While WalletHub allows users to easily compare banking products through its tools and knowledgeable community.
  • WalletHub offers a mobile app to its users. Finder is also working on a mobile app that will offer better personal financial products to its users.

Research Strategy

We could not find any strategic initiatives announced for WalletHub or any upcoming plans for both companies to expand into new banking product lines or categories after exhaustive screening their annual reports, press releases, acquisition histories, and leadership interviews. We’ve referred to multiple funding and acquisition databases such as Crunchbase, Owler, and Dealroom to confirm that funding information for Finder, WalletHub and its parent company, Evolution Finance was not available. We’ve also verified that both companies do not publish any APIs to engage with their customers by conducting a thorough X-ray search on their websites.
Sources
Sources

From Part 02