How many Perfect Brownie Pans sold to date?

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How many Perfect Brownie Pans sold to date?

After an exhaustive search, I’ve found that the direct sales data for the Perfect Brownie Pan is not publicly available due to the private nature of the company who owns it. However, the information provided by available sources has led me to an estimated annual sales of $21.225 million or 1.064 million units per year. This means that from 2009 to 2017, the product has generated $191 million in revenue and sold 9.6 million units.

ANNUAL SALES FOR PERFECT BROWNIE PAN

For this research, I’ve assumed that the product you’re referring to is the Perfect Brownie Pan Set advertised by As Seen on TV. Upon reviewing As Seen on TV’s list of products, it appears that the Perfect Brownie Pan Set is not listed on their website anymore. The product, however, is still available on Amazon. I did a quick search through the USPTO database and found that the trademark for the phrase ‘Perfect Brownie’ is owned by Allstar Marketing Group, a New York-based company.

Further research shows that the Perfect Brownie Pan Set is listed on Allstar Marketing Group's website but is not available for purchase. After conducting a thorough search for the product’s sales from 2009 to 2017, it appears that most of the articles published about the pan set are centered on product reviews. Information regarding its annual revenue, however, has proved to be very elusive.

According to the data published by Hoovers, Allstar Marketing Group generates an annual revenue of $213.7 million. However, because the company is privately held, a detailed breakdown of their sales is not publicly available. I also searched for sources that outline the sales data of As Seen on TV’s products, but to no avail. In 2013, the company was reported to have earned $500,000 but due to its status as a private company, their detailed financial statements are classified.

Through my research, I’ve found that Perfect Brownie Pan Set’s product page on Amazon is the most relevant (out of all the available) source that we could use to triangulate the requested data. I’ve found that the best tool for determining the sales figures of any particular product that is listed in Amazon is Jungle Scout. However, because their tool is behind a paid membership, I’ve resorted to using Seller Labs’ Scope app instead. According to their data, the Perfect Brownie Pan Set generates an average of $283 in sales per month ($3,396 per year) through Amazon.

Because the product is primarily sold through As Seen on TV, it is evident that Amazon is not the product’s only source of revenue. To determine the product’s gross sales, we have to find out the share of sales pulled by Amazon for As Seen on TV products. Regrettably, sales figures, even for As Seen on TV’s most popular products, is hardly available. An exhaustive search has led me the following products:

• Annual sales from Amazon / overall sales per year = share of overall sales that come from Amazon:
Snuggie: $6,061 / $200 million = 0.003%
Average: 0.016%

From the above list of As Seen on TV products, we can conclude that on average, 0.016% of their overall sales are generated through Amazon. Applying this data to the annual Perfect Brownie Amazon sales of $3,396, we can conclude that the product generates $21.225 million in revenue per year ($3,396 / 0.00016). With a retail value of $19.95, this translates to annual sales of roughly 1.064 million units. Thus, we can conclude that from 2009 to 2017, the product had generated $191 million in revenue and sold 9.6 million units.

SUMMARY

In summary, my research has found that the direct value of Perfect Brownie Pan’s revenue per year is not publicly available. The most relevant data available has led us to an estimate of $21.225 million (1.064 million units) in sales per year. From this, we’ve concluded that from 2009 to 2017, the product has generated $191 million in revenue and sold 9.6 million units.
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