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How many people typically purchase a gift off of someone's baby registry?
INTRODUCTION
Hello! Thanks for asking Wonder for quantifiable results/statistics showing how many people typically purchase a gift off of someone's baby registry. The most reliable sources I found in response to your query are reports of the Wedding Bee, Pr News Wire, Specialty Retail, Alpha Mom, Babycenter Community, What To Expert, Rookie Moms.
The short version is that there are approximately 4.5 million baby registries per year. An average of 47.5% of baby shower guests purchase from their registry gifts.Factors that influence the purchase of baby registry gifts include geographic location, socioeconomics, types of gifts registered for, the number of attending guests/invited guests, gift card popularity.Below you will find a deep dive of my findings.
METHODOLOGY
I searched extensively for pre-compiled data that might offer insight into how many people typically purchase a gift off of someone's baby registry. And found several sources from various industry reports, user forums, review sites, and trusted media sites. There is very limited information on this subject and industry reports only exist for the number of people who register for gifts, and not the number of gifts actually purchased from the registries. So, I was forced to launch my own investigation. I used the baby forums and the general statistics derived from BabyList.com to calculate approximate figures in this market segment.
BABY REGISTRY STATISTICS
Approximately 1.5 million people register for baby registries each year. On average, those people register in 3 locations, making the count for baby registries about 4.5 million per year. After reviewing multiple informal "polls" conducted by expecting mothers, I have been able to compile the following figures concerning this market. On the low end, women say 15% to 20% of baby shower guests purchased from their registry items. On the high end, women say 75% to 80% of people purchased from their registry. Of the tally, only one woman reported that 100% of her gifts were registry items. The average figure across all the forum polls was 47.5%, in short, almost half of all baby shower guests purchase items from a gift registry.
FACTORS THAT INFLUENCE PURCHASES
According to Babylist.com, they have over 400k registries and have seen over 55k purchases, but that only averages to 13.75% - which is even lower than the low-end average cited by mothers in the baby forum polls.
Factors that influence the purchase of gifts at the baby registry are vast they include geographic location, socioeconomics, types of gifts registered for, the number of attending guests/invited guests, and "rise of gift card" popularity. Each of the above factors impacts the results of these findings. For example, women in rural/lower income areas seem to get more off-registry items than do women in more affluent areas. Also, gift card purchases for the registry stores that weren't included on the registry are not factored into these findings.
GIFTS PURCHASED
30% of items purchased off of baby registries are less than $15 . 10% of items purchased off of baby registries are more than $100. 9.0% of baby registries include gift cards(meaning, mothers registered for gift cards as an option).
The Baby Forum polls seem to indicate that most people wait until one week to one day prior to a shower to purchase a gift. Many people also seem to purchase "day of," and some even wait until after the baby is born to see what the parents actually need before buying.
CONCLUSION
To sum up, approximately 4.5 million baby registries per year. An average of 47.5% of baby shower guests purchases from their registry gifts.Factors that influence the purchase of baby registry gifts include geographic location, socioeconomics, types of gifts registered for, the number of attending guests/invited guests, gift card popularity.
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