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What are the penetration rates for Handshake (https://www.joinhandshake.com/) on Ivy League campuses and other Top 50 school campuses? How many students are on Handshake vs LinkedIn or other recruiting platforms by campus?
Hello and thank you for asking Wonder! I understand that you are seeking the market penetration for Handshake for Ivy League and top 50 schools. In short, this information is not made publicly available, even after checking numerous sources. However, using available data, Handshake has a market penetration of a little more than 14% for all US students.
METHODOLOGY
During my research, I found that this specific information is not made available. Though the company would have this information, they do not make it public. I found this to be the case with other recruiting platforms, too. My research encompassed the companies' websites, press releases, relevant articles, editorial reviews, and more. While there were statistics made available, they were not to the level of granularity requested. However, using available data, I have made some calculations for approximations of this data.
MARKET PENETRATION
While Handshake does not release their market penetration by college campus, or even in general, they do provide other information. Currently, they have 3 million students that are using their platform in total. This year, there are approximately 20.98 million students in private and public colleges in the US. Using this figure and Handshake's number of students, we can calculate that Handshake has a market penetration of about 14.3% (3 million/20.98 million) of the total number of students in the US.
Currently, Handshake works with 170 different schools. In the US, there are around 4,724 colleges. Using this information, we can calculate that Handshake has a market penetration of around 3.5% of higher education schools in the US.
Handshake also reports that they have 100,000 employers on their platform. In the US, there are around 18,204,679 businesses. This makes for a market penetration of 0.5%. However, many of these are very small businesses. When only using those with 50 or more employees, we have 526,960 businesses, changing the market penetration figure to 18.9%.
PLATFORM TOTALS
Below are more details about the statistics for four different recruiting platforms, including Handshake. Despite extensive research, none of them had a breakdown by campus.
Handshake's personal report of the number of students using their platform is 3 million. They also report that they expect this to nearly reach 10 million within the next year. These students are part of 170 different schools.
According to LinkedIn's reported statistics, the number of recent graduates and college students on their platform is 40 million. They also note that this is the quickest growing demographic for them right now.
Glassdoor does not provide the number of students using their platform. However, their total number of users is 33 million, making their number of student users less than that. Additionally, they partner with over 900 schools.
TransparentMBA: at least 2496-3228
This platform is newer and specifically for MBA students. They state that around 15%-20% of the students of the top 10 schools are part of the platform. Using a listing of the top MBA schools and multiplying their provided number of applicants by their acceptance rates gives us an approximation of the number of students, which is 8319. A full-time MBA takes 2 years, so multiplying this figure by two gives us around 16,638 students. Taking 15%-20% of this gives us 2496-3228 students on the platform. They say that many of them are from the University of Chicago. Please note that this does not include any students they may have from other programs. The platform has around 800 companies on it.
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Overall, Handshake does not make their market penetration for Ivy League and top 50 schools available. However, using the data that they do provide and other sources, we can estimate that Handshake has a market penetration of a little more than 14% when it comes to the total number of US students.
Thank you for asking Wonder! Please let us know if we can help you with anything else!