In 2019, the forecasted revenue of laptop and tablet market in Canada is expected to be $2,483.07 million and reach to $2,456.3 million by 2021. Staples Canada has showcased various windows based laptops on promotion from various brands including Asus and HP particularly for Canadian citizen which are in the price range of $200-$400+.
- The company was acquired by Sycamore Partners in the year 2017 and has turned out to be private firm since then. The company doesn't possess the liability to produce any financial information, annual reports or other related information publicly.
- Staples Canada has showcased various windows based laptops on promotion from various brands including Asus and HP particularly for Canadian citizen which are in the price range of $200-$400+. But there is no specification on particular holiday season sale or related to Back-to-School promotion.
- According to a press release on PR news wire, Staples Canada in the past year released Staples Canada Holiday Survey and shared information on the purchase gifts and/or stocking stuffers during the 2018 holiday season. The company also reported that they are easing the stress around back-to-school for Canadians for a long time.
- In 2019, the forecasted revenue of laptop and tablet market in Canada is expected to be $2,483.07 million and reach to $2,456.3 million by 2021. (Screenshots here).
- The market research report by Erie News Now shares that the Office Supplies market is expected to grow by the end of 2025. The report covers North America along with revenue and sales reports from Staples. But the research findings are secured behind paid walls.
- According to Statista, the Back-to-School market in Canada usually involves expenditure planning among parents and students and product research where through a past survey report it was found 30% of Canadian students start back-to-school shopping two to three weeks in advance, and 28% of students leave it until one week in advance of school starting before purchasing the items they need.
- Statista findings shared that 92% of Canadian consumers believe that back-to-school shopping is a financial burden and 68% stick to spending only on bare minimum back-to-school supplies.
- The National Retail Federation (NRF) which is the world’s largest retail trade association highlights that back-to-school sales is one of the top consumer events with $684.79 million sales registered in 2018. The NRF every year reports the "Back-to-school and college spending report", but the latest report available is from the year 2018 and doesn't share any forecast for the year 2019 or related to laptop sales in North America/Canada.
- According to NPD, as the shopping trends are changing the timing of back-to-school shopping and what consumers are focusing their spending on has become less consistent and predictable in recent years. Electronics remain the top choice in back-to-school shopping.
- According to the 2019 retail calendar, the back-to-school shopping season is expected to start in September 2019.
- Retail Council of Canada is a government body which advocates for retailers in the country through effective advocacy, communications, and education.
To identify the information on the forecasted sales opportunity of Windows-based laptops in Canada during the 2019 back-to-school season by the company Staples, we firstly searched through the official website of the company -staples.com and searched through there annual reports, financial information, press release and news where on through the search it was found that the company was acquired by Sycamore Partners in the year 2017 and has turned out to be private firm since then, they have not published or have no obligation to release any financial information, annual reports or other related information publicly.
Additionally, through researching the Staples Canada website, it was found that the company has not released any information on their back-to-school promotion/sales plans in the country. Although they had on promotion sales running on few Windows-based laptops which ranged from $200-$400+ exclusively for Canadian citizens no further relevant details were found.
Further, we expanded my scope and scanned credible news forums related to Staples forecast on their Sales/revenue in 2019 or insights by retailer community on expected revenues they expected through laptop sales during the Back-to-School season wherein I looked through sources like Chain Store Age, The Street, PR news Wire, Crunchbase, Laptop Mag, CBC Canada. Through the search it was found that the most of the information was related to the United States sales forecast on holiday season sales but not for Canada or the information available for the country was related to the past year studies and forecast (2018) but not for 2019, hence this search could not render relevant findings.
Along with the above, we looked through various retail news forums such as Retail Me Not, Retail Drive, and Retail Insider, to find the relevant information pertaining to there expectation on sales during the 2019 Back-to-school season or time period (June to September) related to technology/laptop products, but the information found was largely related to the past year (2018) holiday season sales or top products purchased by consumers during the Back-to-school holiday season.
Then, we tried to look for credible market research reports pertaining to Canada/North America to identify the sales opportunities/forecasted sales of laptops in the country during the Back-to-school season or time period (June to September) and further correlate the expected sales sources (brick-motor/online/retail). For the same, we searched through market reports from NPD, NRF, Statista, and Deloitte. The search resulted in insights related to the forecasted revenue from laptop sales in Canada in 2019 but didn't find any backup data/relevant source to identify the revenue specific to Back-to-school season or time period (June to September).
Also, we came across a paid market research report by Erie News Now which shared the insights on the forecasted sales for the office supplies in the North American region along with insights from the company Staples. But the findings were restricted behind the paid walls.
Moving further, we tried to explore the retail association in Canada and identify any related retail reports on the countries forecasted sales/revenue from technology/laptop products pertaining to the Back-to-school season or time period (June to September) wherein we looked through retailers associations in Canada like IC, Retail Council, and CQCD but the information publicly available was related to the current trends and sales figures for technology products.
Also, we tried to gather related information from other retailers in Canada such as Walmart Canada, Best Buy Canada, and Amazon Canada and individually searched through their websites, news section, and press releases to identify any information related to their forecast on sales in terms of laptops/Electronics/technology products during the 2019 Back-to-school season or time period (June to September) but none of them shared there views or opinions or forecast. The retail companies in Canada were more confined to share their statistics on other past holiday seasons (Independence day, boxer day, etc).
Hence, in view of the above results, it is concluded that no relevant information was found for the forecasted sales opportunity of laptops during the 2019 back-to-school season at Staples.