Patient Communities Competitive Landscape

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Patient Communities Competitive Landscape

A detailed analysis of Patients Like Me, Smart Patients, HealthUnlocked, and myHealthTeams has provided in-depth information outlined below. The details include the content offerings of each company, how they moderate their communities, affiliations with other firms, etc. The details are presented under the respective company name.

Support Communities/Social Networking Solutions for Health and Wellness/Chronic Conditions

I. PatientsLikeMe

Content Offerings Overview

Connecting/Interacting with Communities

  • PatientsLikeMe connects and interacts with its communities using many avenues, including surveys, its website, its team of advisors program, sponsorship events, and Android & iOS applications.
  • The health network has run surveys and research programs like DigitalMe to connect with patients and gather research data. It also has a team of advisors program that focuses on championing the voice of the patient.
  • PatientsLikeMe sponsors other individuals and non-profit organizations through donations, t-shirts, etc., to help raise funds for diseases. Since 2009, the health network has donated over $140,000 to charities and sponsored more than 600 teams.

Moderating Communities to Instill Trust

  • PatientsLikeMe relies on an openness philosophy to moderate its community and instill trust. It believes in sharing patients' outcomes and experiences to facilitate global collaboration, which expedites research and improves the current health system.
  • The organization also moderates its community to instill trust via its privacy policy and user agreement. These two policies define how the users and the company interact, including how patient data collected is used.

Affiliations with Other Firms

  • PatientsLikeMe is affiliated with many non-profit organizations such as AKU Society, Cures Within Reach, Fallon Health, etc., all of which are committed towards different health causes.
  • The organization is also affiliated with academic and research institutions like Duke ALS Clinic, King's College London, MyHealios, etc.
  • PatientsLikeMe also has affiliations with industry players such as Actelion, Bristol-Myers Squibb, Computer Sciences Corporation, among others.

Attracting/Generating New Users

COVID-19 Information

  • PatientsLikeMe is actively engaging in the topic of COVID-19 based on its most recent posts across its social media platforms like Facebook, LinkedIn, etc.
  • The health network has posted several pieces of information relating to COVID-19, including details on how it can help.
  • Most of the engagement in COVID-19 appears concentrated on the company's social media profiles and not its website.

II. Smart Patients

Content Offerings Overview

Connecting/Interacting with Communities

  • Smart Patients connects and interacts with its communities via email. On its website homepage is a sign up via email call to action for individuals who have not joined the community yet.
  • The organization has a dedicated web page for shared stories from members of the Smart Patients community. The stories featured provide a wealth of information on various aspects of disease treatment and recovery.
  • Smart Patients also runs a 'Conversation Forum' where patients can learn from conversations regarding their illnesses, the complications they face, and the treatments they are using or planning to start using.

Moderating Communities to Instill Trust

Affiliations with Other Firms

Attracting/Generating New Users

  • Smart Patients specifically attracts new users via its website, which has a call to action — 'email sign up' option on its homepage to recruit new users willing to join the online community of patients.
  • The online community is also using its existing members to attract and encourage other individuals, including family members, to join the organization through sharing a 'Smart Patients Community Badge.'
  • The company claims that it does not advertise on its website; therefore, it is not using advertising to generate new users.
  • Smart Patients also recruits new users through its social media platforms, i.e., Facebook and Twitter. One of its posts on Twitter, reads, "You'll need to join the Smart Patients breast cancer community to take the survey."
  • Unfortunately, there is no information on Smart Patient's website, Facebook, and Twitter that focuses or talks about COVID-19.

III. HealthUnlocked

Content Offerings Overview

Connecting/Interacting with Communities

Moderating Communities to Instill Trust

Affiliations with Other Firms

Attracting/Generating New Users

COVID-19 Information

  • HealthUnlocked actively covers COVID-19 information on its website and social media posts.
  • The organization focuses on several aspects of COVID-19 and publishes posts covering various elements regarding the disease, including vulnerable groups, COVID-19 & other conditions, caution, etc.

IV. myHealthTeams

Content Offerings Overview

Connecting/Interacting with Communities

Moderating Communities to Instill Trust

Affiliations with Other Firms

Attracting/Generating New Users

Research Methodology

To provide the details of the four health networks, i.e., Patients Like Me, Smart Patients, HealthUnlocked, and myHealthTeams, your research team did a thorough search through the websites of these networks to uncover the findings provided. By examining the different web pages, such as the about us section, press, terms of service, privacy policy, partners, and social media pages, we managed to find most of the details requested, which are presented above. Next, we relied a bit on external research to uncover the missing information about the respective company websites. On that note, we explored publications by Rx Communications, Business Wire, and The Body.com that relate to each of the companies analyzed. These external publications provided information we could not uncover on the websites and social media platforms of the four companies. Overall, most of the information requested came from the sites of Patients Like Me, Smart Patients, HealthUnlocked, and myHealthTeams.
Sources
Sources