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Podcasts: Parenting and Religion
Five podcasts that discuss both religion and parenting while being sponsored by brands include Don't Mom Alone, Risen Motherhood, Dad Tired, The Real Life, and Mom Struggling Well. Below are details about each podcast's description, number of subscribers, and examples of brand/advertiser they work with.
Don't Mom Alone
- Metrics: 23,282 subscribers
- Example: Her latest episode featured sponsorship from Crossway and their ESV Seek and Find Bible product.
Risen Motherhood
- Description: Risen Motherhood is a podcast by Emily Jensen and Laura Wifler for mothers that are still learning, growing, and go every day to "the base of the cross."
- Metrics: 20,000 subscribers
- Example: Their latest episode features an ad from the brand Crossway, a non-profit that publishes ESV Bible and gospel-centered books.
Dad Tired
- Description: Dad Tired is a podcast that speaks about Christian fathers and how they can effectively lead their families.
- Metrics: 10,005 subscribers
- Example: Recently they worked with the startup Carpenters Code founded by ex-Googlers. They make a Christian meditation app called Abide.
The Real Life
- Description: The Real Life is a podcast made by Jeff and Alyssa Bethke that talks about their faith, culture, and other topics. Parenting is another topic they discuss, and their most recent podcast speaking on parenting was titled "family and parenting Q&A".
- Metrics: 5,465 subscribers
- Example: Their most recent episode was sponsored by Brooklinen.
Mom Struggling Well
- Description: Mom Struggling Well is a popular Christian podcast by Emily Thomas that discusses parenthood and its struggles in a light-hearted way. She mixes parenting stories and religion in many episodes including episodes she did with Jim and Lynn Jackson, Elise Hurd, and Stephanie Ackerman.
- Metrics: 4,987 subscribers | 63,854 plays
- Example: The episode "Practical Parenting with Jim and Lynn Jackson" makes God's truth and grace practical to parents. This was sponsored by brands such as Yoga Sleep, Mejuri, and Everyplate.
Research Strategy:
For metrics, Castbox was used. Castbox is one of the most popular podcasting platforms on Android. Podcasts with over 5,000 subscribers were prioritized but the number of plays was also taken into consideration to better determine whether a podcast was popular or not. We included Mom Struggling Well as it has nearly 5,000 subscribers as of March 2020, while its number of plays, which is 63,854, is an indication that this podcast is popular.