Parenting Influencers

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Parenting Influencers

Selecting influencers who align with the goals of a brand and trying out different social media platforms, are two examples of best practices on how brands can engage with the right influencers in the parenting space. Equally, Simon Hooper @father_of_daughters is a leading dads' influencer in the parenting space.

Best Practices How Brands Can Engage the Right Parenting Influencers

Select Influencers Who Align With Your Brand

Try Out Various Social Media Platforms

Your Influencer Must Be Authentic

II. Mom or Dad Influencers Within the Parenting World

Cat & Nat

Katie Stauffer

Simon Hooper @father_of_daughters

Research Methodology

To find information on the best practices on how brands can engage with the right influencers in the parenting space, your research team searched through several influencer marketing reports to find the best practices for brands to engage parenting influencers. While information focusing exclusively on best practices on how brands can engage with the right influencers in the parenting space is limited, we used general information on how best brands can engage with influencers across different niches, including the parenting space. In this regard, we leveraged information focusing on best practices and tips about how brands can engage influencers. We made sure that the practices apply to a wider audience, which includes parenting influencers. Different sources, including Scrunch, Aspire IQ, Klear, Made for Moms, Pixlee, and Entrepreneur, provided most of the details required to profile the influencers.

Next, to find the top dads and mom influencers in the parenting world, we relied on publicly available lists of top influencers published by Klear, Pixlee, and Made for Moms. We then checked each influencer's social media accounts to determine how many followers they have cumulatively. We then checked their content, whether it aligns with parenting. Again, we did additional searches through their posts and articles that mention them to identify the brands they work with. Importantly, we made sure that these influencers not only share their parenting experiences but also provide recommendations on various parenting needs and products.
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Sources