Parental Control Solutions

Part
01
of eight
Part
01

Parental Control Market Size - Pre K

Between 2.13 and 2.23 million households, or between 18 and 18.9% of all households with children below 5 in the United States, use parental controls on digital devices. The total market size for parental controls for families in the US with kids under the age of 5 is $15.52 million.

Households with Children Under 5 at Home

  • There are 83,088,000 households in the United States (as of 2018). Of those, 11,804,000 or 14% of households in the US have children under the age of 5.
  • According to the Annie E. Casey Foundation, there were 19,938,860 children 0 to 4 years of age in the United States in 2017. This ration represents 27% of the total child population 0-18 years in age.
  • 52% of children ages 3 and 4 between the years 2015 and 2017 were not enrolled in school.
  • In 2011, 42.1% of children ages 0-4 stayed at home with an immediate or extended family member in lieu of child care.
  • In 2013, 42% of preschoolers (0-4 years in age) received child care from a relative.
  • In 2016, 40% of children 0-5 receive daycare from parents only.
  • The total number of households in the United States that have kids under the age of 5, still at home, and use parental controls is calculated to be between 2.13 and 2.23 million. This represents between 18 and 18.9% of all households with children below 5 (calculations are presented below under the Research Strategy Section).

Parental Controls Use

  • In a 2016 survey of parents, Internet Matters found that 35% of families currently used parental controls on devices at home.
  • Of US adults with children between 3 and 18, 51% indicated they installed parental control on internet devices and 53% on TVs.
  • In a study by the Erikson Institute, 85% of parents allowed their children to use technology.

Market Size - Parental Controls

  • According to the World Bank, the United States constitutes 92% of the North American GDP.
  • Within the global parental controls market, North America constitutes 36.9% of the total market share.
  • The global parental controls market was valued at $1.4 billion USD; of which, 44% is within the residential sector.
  • The total market size of parental controls in families with children five years or younger is $15.52 million (calculations are presented below under the Research Strategy Section).

Research Strategy:

To begin this analysis, we first analyzed census and non-profit reports information pertaining to the number of households in the US with children below the age of 5. Finding information on this topic, we turned to reports determining the percentage of children below five who are still at home (rather than in preschool, prekindergarten, etc.). It yielded a range of values due to the inclusion/exclusion of the fifth year within measurements. With no clear guidance from sources on which value is more accurate, we have chosen to use the range of values to triangulate a span of possible household, household percentages, and market value.

Turning to the question of parental control solutions, we analyzed market reports on trends in parental control adoption in the United States and beyond. As the brief did not specify a specific realm of technologies where parental controls can be used, we have endeavored in all our calculations to assume that parental controls in this context include both mobile, PC, and TV technologies. Finally, we analyzed market reports on the parental controls sector to determine overall market value. These reports did not yield any information about the US in particular, but rather about North America as a whole. To address this challenge, we have utilized relative GDP percentage of the United States as a metric to create a percentage of the total parental controls market associated with the US. As the technology/tech services sector is a key part of the US economy, and US citizens and families are highly digitally connected, this assumption is reflective of the larger economic and social role these technologies play directly shaping GDP.

CALCULATION: PERCENTAGE OF HOUSEHOLD WITH CHILDREN UNDER 5 YEARS OLD

Percentage of Households with Children Under 5
= (total number of households with children under 5) / (total number of households in the US) * 100
= (11,804,000 / 83,088,000) * 100
= 14%

CALCULATION: TOTAL NUMBER OF HOUSEHOLDS IN THE US WITH CHILDREN UNDER 5 AT HOME, WHERE PARENTAL CONTROLS ARE USED

Explanation (triangulation): Leveraging the total number of households with children under 5 value identified, and the range of possible percentages (40-42%) of these households with children who stay at home (making the assumption that percent of children and percent of households can be seen as comparable given the average 1.9 children per household in the U.S. today), and multiplying this by the higher end value of number of households that use some form of parental controls (53%), we generated this triangulated value. It is important to note here that the percentage of households that use some form of parental controls does not pertain to children below the age of five. However, with 85% of children allowed to use some form of technology, including those younger than 5, it is reasonable to assume that this percentage is an effective heuristic for parental control adoption across all platforms writ large.

Total Number of Households in the US with Children Under 5 at Home Where Parental Controls are Used (LOWER)
= (total number of households with children under 5) * (40% or the lower percentage of households with children under 5 where children stay at home) * (percent of homes where parents utilize parental controls) * (percent of children allowed to use some form of technology)
= 2,130,000

Total Number of Households in the US with Children Under 5 at Home Where Parental Controls are Used (UPPER)
= (total number of households with children under 5) * (42% or the upper percentage of households with children under 5 where children stay at home) * (percent of homes where parents utilize parental controls) * (percent of children allowed to use some form of technology)
= 2,230,000

CALCULATION: PERCENT OF TOTAL HOUSEHOLDS IN THE US WITH CHILDREN UNDER 5 AT HOME, WHERE PARENTAL CONTROLS ARE USED

Explanation: This percentage is a range of values based on the aforementioned range of households with children under five where parental controls are used divided by the total number of households with children under 5.

Percent of Total Households With Children Under 5 at Home, Where Parental Controls are Used (LOWER)
= (total number of households in the US with children under 5 at home where parental controls are used, lower) / (total number of households with children under 5) * 100
= (2,130,000 / 11,804,000) * 100
= 18%

Percent of Total Households With Children Under 5 at Home, Where Parental Controls are Used (UPPER)
= (total number of households in the US with children under 5 at home where parental controls are used, upper) / (total number of households with children under 5) * 100
= (2,230,000 / 11,804,000) * 100
= 18.9%

CALCULATION: MARKET SIZE OF PARENTAL CONTROLS FOR KIDS UNDER 5

Explanation: As this calculation did not specify those kids who are still at home, the calculation made here is based on the total number of households with children under five. The calculation was made by triangulating the following:

Market Size of Parental Controls for Kids Under 5
= (total global parental controls market value) * (percent of market in North America) * (percent of North American GDP represented by the United States) * (percent of parental controls market in residential sector) * (percent of US households with children under 5, calculated above) * (percent of households where parents use parental controls)
= $1,400,000,000 * 0.369 * 0.92 * 0.44 * 0.14 * 0.53
= $15,516,680 or $15.52 million.

Part
02
of eight
Part
02

Parental Control Market Size - Elementary School

After conducting extensive research, we were unable to provide the market size of parental controls for elementary school kids in the US, in terms of the percentage of parents using them, and revenue, as the information is not publicly available. However, we found that the parental control software market is expected to register a CAGR of 9.4% during the forecast period of 2018-2028. Provided below are some useful findings, as well as the research strategies used to determine that the requested information is unavailable.

Global parental control market size

  • As per the report from Zion Market Research, the global parental control market will reach $3.3 billion by 2025.
  • The global parental control market is expected to exhibit a CAGR of over 11.5% between 2017 and 2025.


DISTRIBUTION OF PARENTAL CONTROL NOTIFICATIONS:-

  • A report from Statista for a survey conducted from May 2017 to 2018, revealed that children playing computer games triggered 4.99% of parental control notifications.
  • Internet Communication Media triggered 59.68% of parental control notifications.

PARENTAL CONTROL AND SMARTPHONE ADDICTION

  • As per a report from LWW journals, experts have offered parental control as a strategy to avoid smartphone addiction.
  • Studies show that older teens who are more depressed are at a higher risk of smartphone addiction.
  • Parental control software impacts the psychological, behavioral, or physiological factors associated with phone addiction.

RELATION BETWEEN PARENTAL CONTROL AND FAMILY RELATIONS IN THE US


PARENTAL CONTROL SOFTWARE MARKET — FUTURE INSIGHTS

  • The parental control software market is expected to register a CAGR of 9.4% during the forecast period of 2018-2028.
  • The parental control software market is expected to reach $223.1 million by 2028.
  • Based on deployment, the cloud segment of the parental control software market is projected to hold the largest share in 2028.
  • The Android segment of the parental control software market is expected to hold approximately 79.6% of the market share in 2028.
  • North America currently holds the highest share of the global parental control software market at 36.9%.

Research Strategy:

To determine the market size of parental controls for elementary school kids in the US in terms of the percentage of parents using them and revenue, your research team began by searching for the number of households in the US with kids between the ages of five and ten years. These kids still live in their parents' houses, who use parental control solutions across the digital devices that are available to the kids. Therefore, the team scanned through the US Census Bureau in an attempt to locate the relevant data. Unfortunately, this search did not yield any actionable results, as the requested information was unavailable.
Next, the team decided to search for relevant information through media outlets, market reports, and industry reports such as Globe News Wire, Business Wire, PR Web, etc. The reports obtained from this search, containing data related to the request were locked behind paywalls. Hence, limited information was available.
Afterward, the team decided to expand the scope of the research, to focus on the percentage of households in the US with kids between the ages of five and ten years, still at home, and who use parental control solution. The team hoped to obtain the percentage figure, and use it to triangulate the info by multiplying the percentage value by the number of households in the US. The team searched for relevant data from news journals, magazine publications, and blog articles such as USA Today, Biz Journals, etc., as well as authoritative databases such as Discover Magazine, The Economist, etc. Your research team also looked through the databases of market research companies such as Statista, Forrester, DB Hoover, Gartner, IDC, etc. Unfortunately, most of these databases did not yield any relevant results. However, the team found a related paywalled report on Statista. The team searched through the same data portals for the market size of parental controls for elementary school kids in the US, with the hope of obtaining some information from any previous research or analysis. Unfortunately, none of the databases provided any data regarding the specific market size of parental controls for elementary school kids in the US.
Your research team also searched for any explorations or studies carried out at any point on elementary school kids in the US with the hope of finding some data regarding parental control over them or the number of family units utilizing a parental control solution for the children in the US. The looked through news journals, schools information portals, such as EADI, Great Schools, and so on. Also, the team explored research center databases, such as Child Trends and Indeed. Majority of the sites visited, focused on information concerning the involvement of parents in schools and others which were not pertinent to the requests. None of them provided the requested information.
The team concluded that the data on the number of households in the US with kids between the ages of five and ten years, still at home and who use parental control solutions, or the market size of parental controls for elementary school kids in the US might not be publicly available. The most probable reason of the lack of relevant data on the subject could be because the US government did not publicize these statistics, or no research or case study has ever been conducted on the subject matter. Therefore, the team began searching for the number or percentage of families in the US that use parental control solutions at home and have kids between the ages of five and ten years, to triangulate the number afterward by considering one family equivalent to one household. The team thoroughly scanned through authoritative databases such as Statista, Forrester, Forbes, US Census Bureau, etc., as well as social networking platforms for researchers such as ResearchGate and Academicians. Unfortunately, most of the data portals contained no such data and mainly provided data that focused on the global market size of parental control software, future market insights of parental control solutions, etc.

Part
03
of eight
Part
03

Parental Control Market Size - Middle School

While we were not able to obtain any authoritative reports detailing the market size of parental controls for middle school kids in the US in terms of the percentage of parents using them and revenue, we were able to determine that the global parental control software market is projected to experience a positive CAGR of 9.5% to reach approximately USD 9.50 billion approximately by the end of 2023.

PARENTAL CONTROL SOFTWARE ON THE RISE

  • The parental control market is categorized into three broad market based that include Android, IOS and Desktop.
  • The US among the top 3 locations that have heavily embraced the use of Parental Controls Solutions, the others being Canada and European countries.
  • The primary factor that motivates parents to seek parental control solutions is cyberbullying which has been closely associated with depression and low self-esteem, as well as, resulting to suicide among school kids.
  • The use of software and apps that provide parental control functions has enabled parents to get involved in the lives of their kids without the needs to constantly annoy them with voice calls or text messages.

PARENT'S GUIDE TO PARENTAL Controls

PARENTAL CONTROL OVER CHILDREN MEDIA CONSUMPTIONS IN US

  • According to a 2017 survey report published by Statista, about 75% of the parents surveyed admitted that they placed time limits on video game playing activities of their kids.
  • The Statista report provides the "percentage of parents placing limits on children's media consumption in the United States in 2017".

PARENTAL CONTROL GLOBAL MARKET SIZE AND FORECAST 2018-2023

PARENTAL CONTROL SOFTWARE MARKET SIZE AND REVENUE:-

  • A 2019 market report by Market Research Future describes the global parental control market by providing the "market analysis, scope, stake, progress trends and forecast" of the global Parental Control Software Market from 2018 to 2023.
  • According to the report, the parental control software market is projected grow at a positive CAGR of 9.5% during the forecast period to reach approximately USD 9.50 billion by the end of 2023.
  • The report scrutinizes the global parental control software market by analyzing the market segments that have been rapidly growing including device type, platform, applications. It also examines the US markets segment of parental control.
  • According to the report, the key players in the global parental control software market include McAfee, Avanquest, Bitdefender, and Verizon among others.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

We commenced the research to determine the market size of parental controls for middle school kids in the US in terms of the percentage of parents using them and revenue by first researching on the number of households in the US that have kids between the ages of 11 and 13 still at home and use parental control solutions across the digital devices that are available to the kids. Therefore, we scanned through the US Census Bureau as we attempted to locate the relevant data. Unfortunately, our research did not yield any relevant data.

Next, we decided to search for relevant information through media outlets, market reports, and industry reports. Unfortunately, we were not able to obtain any relevant information regarding the market size of parental controls for middle school kids in the US from these sources. The reports that we were able to obtain regarding the subject under investigation had the content locked behind paywalls. However, we were able to obtain some helpful findings regarding the guide to parental controls and the options of parental control solutions that are available for parents. We have detailed these as helpful findings in our brief.

We then decided to expand the scope of our research by focusing our attention on the percentage of households in the US that have kids between the ages of 11 and 13 still at home and use parental control solutions. We had hoped that if we could obtain this percentage figure we could use it for computational purposes of triangulating the number by multiplying that percentage with the total number of households in the US. We searched for relevant data through news journals, magazine publications, and blog articles, by scanning through authoritative databases such as Discover Magazine, The Economist, etc. We also searched through databases of market research companies such as Statista, Forrester, DB Hoover, Gartner, IDC, etc. Unfortunately, most of these databases didn't yield any relevant results. However, we found a paywalled report on Statista regarding the "percentage of parents placing limits on children's media consumption in the US. We have included the findings of the reports as helpful findings in the brief. We then searched through the same data portals for the market size of parental controls for middle school kids in the US in a hope to get some info from any previous research or analysis done for such data. Unfortunately, none of the databases provided any data regarding the specific market size of parental controls for middle school kids in the US.

We were able to realize that the data on the number of households in the US that have kids between the ages of 11 and 13 still at home and use parental control solutions or the market size of parental controls for middle school kids in the US may not be publicly available, but can be accessed through paywalled reports. The most probable reason of the lack of relevant data on the subject could stem from the fact that these statistics may not have been publicized by the US government while no research or case study has been conducted on the subject matter. Therefore, we began searching for number or percentage of families in the US that use parental control solutions at home and have kids between the ages of 11 and 13, in a hope to triangulate the number afterward by considering one family equivalent to one household. We thoroughly scanned through authoritative databases such as Statista, Forrester, Forbes, US Census Bureau, etc.as well as social networking platforms for researchers such as ResearchGate and Academicians. Unfortunately, most of the data portals contained no such data and mainly provided data that focused on the global market size of parental controls, the popularity of parental controls solutions, etc. Hence, none of the searches yielded any further results.

After extensively searched through all the information sources mentioned above, we gathered the most closely related key findings that we found provided helpful information as detailed in the brief.
Part
04
of eight
Part
04

Parental Control Market Size - High School

Out of 17,991,000 households that have kids between the ages of 13 and 18 still at home, 52% use parental control solutions to monitor their children's Internet activities. The market size of parental controls for kids between the ages of 13 and 18 in terms of total revenue generated is approximately $498,638,556.

Number of households that use parental controls for teens

  • According to a 2019 survey of teens and parents of teens between the ages of 13 and 17, 52% of parents "say they at least sometimes use parental controls to restrict which sites their teen can access."
  • Based on U.S. Census Bureau data, as of 2018, there were 17,991,000 households that have at least one child between the ages of 12 and 17.
  • In 2017, there were 4,241,226 people who were 18 years old in the United States.
  • In 2017, there were 4,145,953 people who were 12 years old in the United States.
  • Therefore, we can assume that the number of households that have 12-17 year-old children is about the same as the number of households that have 13-18 year-old children.
  • If we assume that 52% of parents with children ages 13 through 18 (or 12 through 17) use parental controls at least some of the time to restrict their teens' Internet access, we can estimate that there are about 9,355,320 households in the United States that use parental controls for late middle school and high school kids.

Market size of parental controls for households with teens

  • The top nine parental control software in 2019 have an average price of $53.30 per year.
  • People between the ages of 16 and 24 have an average of 3.1 connected devices.
  • Most parental control software covers multiple devices under one subscription (usually up to 10), which means most households will only need one subscription.
  • Based on the estimate that there are about 9,355,320 households with children ages 13 through 18, and using the average price of parental control software, the market size for parental controls for late middle school and high school kids is approximately $498,638,556.

Research Strategy

To begin our search for the market size of parental controls for high school kids in the U.S. in terms of the percentage of parents using them and the revenue generate from the purchase of parental control software, we searched for surveys of parents and teens that would provide us with a direct answer. We immediately found a Pew Research Center Survey conducted in 2018 that showed that 52% of parents say they use parental controls at least some of the time to monitor their teens' Internet activity across all devices. Unfortunately, this survey was conducted on teens between the ages of 13 and 17, which did not coincide with the desired demographic of 14 to 18.

So, we continued to search for other surveys and polls through InternetMatters.org, Gizmodo, and CommonSense.org. We found some statistics on the percentage of parents who use parental controls for their children and teens, but one statistic was for kids between ages four and 16; another was for teens ages 13-17, but only covered cell phones, and the last one was for ages 14 to 17, but the data was older (2017) and we wanted to use the most recent data available. None of the surveys we found analyzed parental controls for people over the age of 18, likely because 18-year-olds are considered adults and would not probably be subjected to parental controls. Therefore, we elected to use the data from the 2018 Pew Research Center, as this is a highly reputable source that uses a large sample size for their surveys.

Now that we had the percentage of parents who use parental controls for their teens, we needed to find the number of households with teenagers so we could calculate the market size. We turned to the U.S. Census Bureau for this data, but unfortunately, the census does not provide a breakdown of households with children between the ages of 14 and 18, or even between 14 and 17. The closest age bracket available for our purposes was between ages 12 and 17. We attempted to find other sources of data that would give us the number of households with teens or the number of households broken down by age. We searched Kids Count, which provided us with the number of teens broken down by age, but not households. Another source, InfoPlease, provided us with the number of kids ages 10 to 14 and 15 to 19, but again, these were not the brackets we needed, nor was the data for households (only for individuals).

Therefore, we decided to use the U.S. Census Bureau data since it provided the bracket closest to what we were looking for. It is our assumption that the number of 12-year-olds is roughly equal to the number of 18-year-olds in the United States, which would mean that the number of households with 12-to-17-year-olds would be roughly equal to the number of households with 13-to-18-year-olds. To confirm our suspicion, we located the number of 12-year-olds and the number of 18-year-olds in the United States in 2017 and found that there were only 95,313 more 18-year-olds than 12-year-olds in that year (4,241,226 - 4,145,953). As such, we felt comfortable using the number of households with children between the ages of 12 and 17 for market sizing purposes, as it is likely very similar to the number of households with children between the ages of 13 and 18. We resorted to providing data for children between the ages of 13 and 18 because that is an age range of the same length as those used in the studes. Without having access to the dataset itself, adjutisng the range length would skew the data.

In 2018, the number of households with children between the ages of 12 and 17 was 17,991,000. Assuming the number of households with children between the ages of 13 and 18 is roughly the same, and using the Pew Research Center findings that 52% of parents of 13-to-17-year-olds use parental controls to monitor their kids' Internet activity at least some of the time, we estimated that 9,355,320 households in this age bracket use parental controls (17,991,000 x 0.52).

Then, we turned our attention to finding the market size in revenue for parental control software just for this age group. We began by searching market research reports through sources such as Zion Market Research, MarketWatch, and Future Market Insights, but we only found the global market size and some hints at the U.S. market size (for all ages). We found that North America leads the market in terms of market share, but the exact dollar amount was hidden behind a paywall. We also attempted to find mention of the market size for just U.S. households with teens through the surveys we had already identified, but there was no mention of data related to revenue or cost per service.

At this point, we decided to triangulate an approximate market size by using the number of households that use parental controls to monitor their 13-to-17-year-olds' Internet activity and the average cost of parental control software. We first searched for a direct answer to the average price of parental controls, but only found lists of top-rated software and a review that mentioned that fees for these services can range "from $10 to more than $100." This did not provide us with enough reliable data points to find an average cost of services or software, but it gave us the idea of looking up the prices of the top-rated parental control products to find an average cost per year, which we could then use to triangulate an approximate market size. We found a list of the best parental software of 2019, which analyzed 19 different products to identify the top nine. We used the following prices to calculate an average price per year for parental software:

Qustodio: $39.95
Norton Family: $49.99
Surfie: $39.90
Net Nanny: $39.99
Witigo: $49.99
SpyAgent: $69.95
ContentBarrier: $39.99
WebWatcher: $99.95
NCH Software: $49.99

We added the prices together to get $479.70 / 9 = $53.30

We also discovered that the majority of parental control software accommodates multiple devices, usually up to 10. With the average number of devices per teen at around 3.1, we assumed each household would typically only need one subscription. Therefore, we multiplied the approximate number of households that use parental control monitoring software to monitor their teens (9,355,320) by the average cost of parental control software ($53.30) to find an estimated market size of $498,638,556.
Part
05
of eight
Part
05

Parental Control Solutions Distribution 1

    While we were unable to determine the percentage of households in the US with children under the age of 5, who use router-based, mobile device-based, and carrier-based solutions for parental control, we were able to establish that the total number of households in the US that have children under the age of 5 is estimated to be about 2.13-2.23 million of which 18-18.9% use parental controls.

    PARENTAL CONTROL SOLUTIONS

    • According to a 2019 market research report by NBC29, the global parental control software market is projected to grow at a positive CAGR of 9.5% between 2018 and 2023 to reach approximately $9.5 billion by the end of 2023. The market is fairly segmented into three major categories that include device type, applications, and platforms.

    • In 2016, the global parental control software market was estimated to be worth $1.4 billion. The market then was segmented by deployment type (cloud or on-premise); end-users (residential, commercial or educational institutes); device type (PC, smartphones, tablets, and others); and platform (iOS, Android, Windows, and others)

    • According to Growing Wireless, parents and guardians who have kids who are younger than 8 years use varying techniques to control the media content that their kids access including: 57% of the parents either watch or play with the content before they deem it fit for their kids to use; 34% rely on recommendations from friends; 31% trust the reputation of the producer; 13% check for reviews posted online; and 5% check for reviews published on magazines and newspapers.

    • According to a survey report published by Mcafee, an estimated 70% of pre-k and pre-teens admitted to concealing their online activities from their parents.

    NUMBER OF HOUSEHOLDS WITH PRE-K THAT USE PARENTAL CONTROL IN THE US

    • Annie E. Casey Foundation reports that in 2017, there were 19,938,860 kids aged 0 to 4 years old in the United States. This figure accounted for at least 27% of the total youth population aged 0-18 years in the US.

    • According to the US Census Bureau, there were approximately 83,088,000 households in the US at the beginning of 2018. 14% of the households, approximately 11,804,000, comprised of family units with kids who were aged below 5 years.

    • In 2011, 42.1% of kids' ages 0-4 remained at home under the care of a guardian while in 2013, 42% of preschoolers (0-4 years) remained at home under the care of a guardian.

    • Between 2015-2017, about 52% of kids aged 3 and 4 years were yet to be enrolled for any schooling program.

    • In 2016, an estimated 40% of kids aged 0-5 years remained at home under the care of a guardian.

    • The total number of families in the United States that have children younger than 5, still at home and that utilize parental controls is determined to be somewhere in the range of 2.13 and 2.23 million. This represents between 18 and 18.9% of all households with children below 5 (calculations are presented in the request titled Parental Control Market Size –PreK).

    ROUTER BASED PARENTAL CONTROL SOLUTIONS

    • According to a market report by Zion Market Research, the cloud market segment used in the deployment of parental control solutions accounted for approximately 22.5% of the total market.

    • Common Sense Media reports that enabling Google SafeSearch is the best parental solution that parents can use to filter and block the access to inappropriate internet websites.

    • Other reliable solutions include the use of third-party parental control service providers such as Qustodio or NetNanny which gives parents control over their children's devices and internet browser to prevent them from accessing or getting exposed to inappropriate content.

    • In 2017, Qustodio partnered with Softbank in efforts to enhance the parental control solutions by providing an improved visibility that would help parents monitor the devices that their kids used to access content.

    DEVICE BASED PARENTAL CONTROL SOLUTIONS

    • According to a report by Common Sense Media, the most reliable device-based parental control solution for Android devices used by kids under 13 years is Google's Family Link. Google's Family Links enables guardians to track and control online activities of their kids from a centralized device.

    • On the other hand, a report by Avast indicates that the most reliable device-based parental control solution for kids aged 8 and under is the Doki Smartwatch S cell phone software.

    CARRIER-BASED PARENTAL CONTROL SOLUTIONS


    • Netflix is redesigning its parental control solution and has already launched updates with PIN insurance and "progressively unmistakable substance appraisals".

    YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

    In order to determine the percentage of households in the US that have children under the age of 6 use router-based solutions, mobile device-based solutions and carrier-based solutions for parental control the research team scanned through the previous request "Parental Control Market Size — Pre K" to check to see if there were any useful statistics. The team deduced the total number of households that have children less than 5 years (0-4years) to be 2.13-2.23 million, of which 18-18.9% use parental control solutions to monitor their children's Internet activities.

    Next, we tried to triangulate the information by identifying the various parental control solutions, i.e. router-based, mobile device-based, and carrier-based solutions from the total percentage of households in the U.S. that have children less than 5years, based on the statistics of the overall usage of parental control solutions in US households for pre-kids.

    We searched through statistical sites on parenting such as Common Sense Media, Childmags, USNews, The Conversation, and Growing Wireless among other. Through these sources we found reports we were able to find some relevant results that addressed the subject under investigation. Unfortunately, just like with the previous request, "Parental Control Market Size — Pre K", we were not able to find any relevant information that would help to triangulate an estimated percentage of the various parental solutions, i.e., router-based, mobile device-based and carrier-based solutions from the total percentage of households in the U.S. with children less than 5years (0-4years).

    Additionally, we tried to search through various market research reports from credible sources such as IBIS, Markets and Markets, NBC29, and Zion, for any relevant data regarding the percentage usage of parental control solutions in the U.S. as we attempted to identify the market segmentation based on an age group (0-4 years). However, we were unable to obtain the requested information using this strategy, as most of the reports obtained were locked behind paywalls.

    As a last resort, we tried to find the requested information by searching through prominent companies in the US parental control market segment as we attempted to obtain the best router-based/mobile-based/carrier-based solutions. We expected to find relevant information that would be useful addressing the subject under investigation. Unfortunately, most of the available data from these companies targeted the updates in the parental control solutions, along with the business expansion in the market of parental control in the US and worldwide.

Part
06
of eight
Part
06

Parental Control Solutions Distribution 2

There was no information available on the percentage of households in the U.S. that have children between the ages of 5 and 10 and use router-based solutions, mobile device-based solutions, and carrier-based solutions for parental control. Below is an overview of the information found.

HELPFUL FINDINGS

PERCENTAGE OF HOUSEHOLDS IN THE US WITH CHILDREN BETWEEN THE AGES OF 5 AND 10

  • Statistics from the American FactFinder dated 2017 show that there are around 20,445,122 children in the United States between the ages of 5 and 9, which is 6.4% of the total United States population.
  • Statistics from the American FactFinder from 2017 further show that there are 135,393,564 households in the United States.
  • FRED Economic data states that in the United States, there are around 23,812 households with children under the age of 18 years.
  • According to Statista, US households with children ages 6 to 11 in 2018, amounted to 16,483,000 or 32.7% of US households with children under the age of 18 (16,483,000 /50,376,000).

ROUTER-BASED PARENTAL CONTROL SOLUTIONS

  • Common Sense Media states that enabling Google SafeSearch is the best parental solution for blocking inappropriate internet websites. Other solutions include third-party parental control service such as Qustodio or NetNanny which gives parents control over their children's devices and internet browser to prevent them from being exposed to inappropriate content.
  • According to Zion Market Research, the cloud segment of parental control solutions is over 22.5% globally.
  • Qustodio has partnered with Softbank in order to make their internet safety and device management products for families more robust.

MOBILE DEVICE-BASED PARENTAL CONTROL SOLUTIONS

  • According to an article found on Common Sense Media, the best mobile based parental control for an Android device for children under the age of 13 years is Google's Family Link, which parents can use to track and control online activity using their own phone.
  • An article from Avast states that for children ages 8 and under, the best parental control solution is the Doki Smartwatch S mobile phone software.

CARRIER-BASED PARENTAL CONTROL SOLUTIONS

  • According to a report from Best company, "Verizon, T-Mobile, and AT&T all offer some degree of app blocking, app filtering, phone number management, and location services."
  • Netflix is upgrading its parental control solutions and has rolled out updates recently with PIN protection and "more prominent content ratings for more "informed viewing"."

PARENTAL CONTROL SOLUTIONS

  • According to a market research report from NBC29, the parental control software market is projected to reach approximately $9.50 billion by the end of 2023 and has a 9.50% CAGR. The market has been broken down into the device-based segment, application based segment, and the platform-based segment.
  • The Zion Market Research report states that the global parental control solutions market is estimated to be around $1,400 million. The report segments the market according to solutions, key players, and geography. Also, the Latin American region accounts for the lowest portion of the market share.
  • According to Growing Wireless, parents with children younger than 8 years old use the following methods to control their child's access to media content: 57% of parents watch or play with the content before their children, 34% of parents follow their friends' recommendations, 31% of parents trust the company's reputation, 25% of parents allow the child to find it themselves, 13% of parents rely on website reviews, and 5% of parents read newspaper or magazine reviews.
  • Approximately 70% of preteens have confessed that they hide their online activities.

Research Strategy

To determine the distribution of parental control solutions among households between the ages of 5-10 years, we first sought to determine the percentage of households in the U.S. that have children between the ages of 5 and 10. Next, we sought statistics on the distribution of various solutions mentioned (router-based, mobile-device based, and carrier-based solutions). We reviewed the previous Wonder request "Parental Control Market Size — Elementary School" but it did not contain useful information for this specific request. We also searched through statistics databases (such as American Fact Finder, FRED Economic research, Statista) for statistics on the number of households in the U.S. with children between the ages of 5 and 10. From this search the percentage of children within the households was estimated.
The next step was to search through various market research reports for a breakdown of the market according to the type of solution and identify its segmentation for the age group of 5 to 10 years. We searched through market research reports (such as IBISWorld, Markets and Markets, NBC29, Market Research Future and Zion). The search resulted in paid research reports from Zion on the Global Parental Control Market, which broke the market down by geography, type of solutions, and provided key players for the US. There was another report from NBC29 but as the report findings where secured behind the paid walls no relevant information was available.
Our perusal of diverse articles on the public domain, helped us discover that parents are increasingly using parental control solutions, which are the best router-based/mobile-based/carrier-based parental solutions for the 5-10 year age segment, however, there was no useful information to help calculate the distribution of parental control solutions in the requested age group.
As a last strategy, we searched through prominent companies in the segment of parental control in the U.S. for the best router-based/mobile-based/carrier-based solutions (such as Netflix, T Mobile, AT&T and QuoStudio), but no useful information was found. After this exhaustive search, we concluded that there was no information available to directly answer the question, however, some useful information was gathered and included.

Part
07
of eight
Part
07

Parental Control Solutions Distribution 3

We were unable to address the research question because of the unavailability of relevant resources in the public domain. However, we were able to identify a significant amount of relevant information that we have presented below. Our findings and research strategies follows below.

Percentage of households in the US that have children between the ages of 11 and 13

  • According to American FactFinder's 2017 statistics, there are around 20.71 million children in the United States that are between the age of 10 to 14 years i.e 6.5% of the total population in the United States.
  • American FactFinder's 2017 statistics reported that there are approximately 135.39 million households in the United States.
  • The Economic Data research reported that in the United States there are around 23,812 households with children under the age of 18 years.
  • In reference to a Statista report, about 16.48 million household in the United States have children between the age of 6 to 11 years and 16.24 million households have children between the age of 12 to 17 years.
  • According to the Statista report, in 2018, about 9.3 million households in the United States had children aged between 3 and 5 years living in the households.
  • Through the use of sources 1 to 4, we estimated that in the United States the number of households that have children aged 11 to 13 years is approximately 16 million.
  • Using the 2017 U.S. household number estimation, we estimated that around 11.81% of households in the United States have children who are between the ages of 11 and 13 years i.e. (16 million/135.39 million) x 100.

Parental control solutions

mobile device-based parental control solutions

Router-based parental control solutions

Carrier-based parental control solutions

  • According to a recent poll that was administered by Branded Research, 78% of the parents say that children and teens should be given a cell phone between the ages of 11-16 years. The highest ranked parental control capabilities for safe teen phone use in a carrier-based provider companies included Verizon, T-Mobile, and AT&T.
  • The report from noted that "Verizon, T-Mobile, and AT&T all offer some degree of app blocking, app filtering, phone number management, and location services."
  • Netflix is trying to upgrade its parental control solutions with rolling out updates recently with PIN protection and more prominent content ratings for more “informed viewing.”

Research Strategy:

STRATEGY 1

  • Firstly, we tried to identify the percentage of households in the U.S. that have children between the ages of 11 and 13 and decided to further use this statistics to identify the percentage of the various parental solutions i.e. router-based, mobile device-based, and carrier based. For the same, we researched through the previous request "Parental Control Market Size — Middle School" to check on any useful statistics. However, the request did not contain any useful information.
  • Additionally, we tried to stretch the search a bit by exploring the U.S. government community reports from resources that included American FactFinder, Economic Research along with other reports from Statista and Census.gov to check on the available statistics on the number of household in the U.S. with children between the ages of 11 and 13 years. Through this search, we were able to find some relevant information that we used to estimate the number of households in the U.S. to be 16 million.
  • With this information and the total 2017 number of households in the U.S. we were able to calculate the percentage of households in the U.S. with children between the ages of 11 and 13 to be 11.81%.

STRATEGY 2

  • Additionally, we further tried to search through various market research reports on the percentage of the parental control solutions in the U.S. and we attempted to identify the segmentation based on age group (11-13 years).
  • By searching in multiple credible sources i.e. IBIS, Markets and Markets, NBC29, and Zion. We found paid research reports on the global parental control market from Zion which shared various details on the percentage of parental control market based on geography, type, solutions based and according to key players including for the U.S. Another paid report from NBC29 shared references on the parental control market which is projected to reach $9.50 billion by the end of 2023 along with segmentation based on device type, application, geography, and platform. However, because the reports were secured with paywalls, we were unable to find any further information.

STRATEGY 3

  • Moving ahead, we tried to triangulate findings based on the statistics of the total usage of the parental control solutions in U.S. households and further dividing it with the percentage of such household in the US that have children between the ages of 11 and 13. For the same, we tried to find statistics which are usually covered by parenting news articles and general news forums like USNews, The Conversation, Childmags, Growing Wireless, and Common Sense Media.
  • Through this search, we found various articles stating that there is an increase in the percentage of usage of parental control solutions for teenagers and children between 9-14 years along with recommendations for best router-based/mobile-based/carrier-based parental solutions for this age segment. However, there was no relevant information that we could use to further triangulate an answer.

STRATEGY 4

  • Lastly, we tried to find relevant information on the request by searching through prominent companies in the segment of parental control in U.S. for the best router-based/mobile-based/carrier-based solutions that included Netflix, T-Mobile, AT&T, and QuoStudio. We expected to find relevant information that we could use to answer the research question.
  • However, most of the available information from these companies was based on their updates in the parental control solutions along with business expansion in the market of parental control in US and worldwide and no other relevant information was found.
Part
08
of eight
Part
08

Parental Control Solutions Distribution 4

The research team was unable to address the percentage of households in the US with children between the ages of 14 and 18 years, who use router-based, mobile device-based, and carrier-based solutions for parental control because of the unavailability of relevant resources in the public domain. However, we were able to find that a total of 17,991,000 households in the US have children between the ages of 14 and 18 years, and 52% use parental control solutions to monitor their children's internet activities.

PARENTAL CONTROLS

  • Cell phones and online life are currently a practically all-inclusive element of high school life in the United States.
  • More than nine-in-ten U.S. teenagers aged between 13 and 17 years said they use a cellphone or use the web, as indicated in a 2018 Pew Research Center study.
  • This increased level of connectivity can come with challenges for teens and their parents.
  • A majority of parents are worried about the sort of encounters their high schoolers may experience on the web.
  • Around two-thirds (65%) of guardians and parents of teenagers state that they worry, some about their teenage children spending too much time in front of screens. About a third of them worry a lot about this.
  • Nearly six-in-ten parents say they often or sometimes check which websites their teenage children visit or look through their child’s cellphone call logs or messages (58% of parents say they do each of these things).
  • A smaller share of parents (52%) say they at least sometimes use parental controls to restrict which sites their teenage children can access.
  • Most guardians trust that they are equipped to observe and inform their teenage kids on a number concerning subjects.
  • Approximately nine-in-ten guardians state they are very or to some degree certain about their capacity to; show their high schoolers suitable online conduct (90%), stay aware of what their youngsters do or encounter on the web (87%), or realize how much screen time is fitting for their teenage kids (86%).
  • Guardians expressed similar dimensions of certainty when asked how comfortable they are with the kinds of expert abilities their high schoolers need to speak to universities or managers, training their youngsters about suitable direct identified with dating and sex, and controlling them on the best way to recognize exact and erroneous data.

NUMBER OF HOUSEHOLDS WITH TEENS THAT USE PARENTAL CONTROL IN THE US

  • Child population data revealed that there were 4,241,226, 18-year-old individuals and 4,145,953, 12-year-olds in the US as of 2017.
  • U.S. Statistics Bureau showed, starting in 2018, 17,991,000 family units, at any rate, have at least one child between the ages of 12 and 17 years.
  • As per a 2019 overview of adolescents and guardians of teenagers between the ages of 13 and 17 years, 52% of guardians and parents "say they at least sometimes use parental controls to restrict which sites their teen can access."
  • Along these lines, we can accept that the number of families that have 12-17-year-old kids is about equivalent to the number of family units that have 13-18-year-old kids.
  • Assuming that 52% of guardians with kids ages 13 through 18 years (or 12 to 17 years) utilize parental controls probably a portion the time to confine and restrict their teens' internet access, we can thus assume that there are around 9,355,320 [(52 x 17,991,000) / 100%] family units in the United States that utilize parental controls for late middle school and secondary/high school kids.

ROUTER BASED PARENTAL CONTROL

  • Router-Based Parental Control by parents who wish to limit internet access at home. They do this by having parental control software configured to their router. As such, parents can filter website access on all devices connected to their network.
  • Some routers have in-built parental controls and may come with a manual on how to implement them.
  • Routers enable parents to set up guidelines to square access for specific areas they don't need their kids to approach.
  • One of the significant advantages of router-based parental controls is that they will work overall gadgets in the family unit, as long as the device is associated with the home web arrangement.
  • The real weakness is that router-based parental controls offer limited assurances for the high schooler, as it doesn't work once they are out of the scope of their home's internet range.
  • If they meander down to the closest internet hotspot, they can utilize the web uninhibitedly, and without their parent’s security. This situation causes worry, specifically to the parents of young people (aged 13-18 years) as they acquire freedom.
  • It is, however, worth remembering that youngsters have an intrinsic capacity to explore the web to take care of issues and answer questions, even since early on. It's subsequently not hard for them to make sense of how to get around most web controls.
  • For instance, they can use a web program to scan for the default secret key for their parents' switch, and at that point, utilize it to make a secondary organization record. Also, they can circumvent OpenDNS by using different DNS servers on their gadgets.

MOBILE — DEVICE BASED PARENTAL CONTROL

  • To reduce the risk of uninhibited internet access for teenagers, parents can set up device-blocking parental controls legitimately on the electronic and mobile devices of their teenagers.
  • The usefulness of this style of parental control programming can change, depending on the gadget type (iPhone, iPad, Android, Desktop, and so on).
  • To set up parental controls on a device, the parent can either allude to the gadget's manual or client guide or access the gadget's settings screen.
  • The essential goal of mobile device-blocking parental control programming is to obstruct the applications that teenagers and high schoolers/youngsters can access from their gadget.
  • The confinement of this style of child security is that most kids can go without much of a stretch and detour around it.
  • A young person within the age range of 13-18 years, for instance, would effectively have the option to try to acquire a companion's telephone or tablet to utilize disallowed applications, or primarily Google how to expel the control settings from their specific gadget type.

CARRIER-BASED PARENTAL CONTROL

  • As indicated by an ongoing survey that was directed by Branded Research, 78% of parents state that kids and teenagers between the ages of 11-16 years, ought to have a personal digital assistant (PDA).
  • The most astoundingly positioned parental control abilities for safe teenager telephones used in transporter-based supplier organizations include Verizon, T-Mobile, and AT&T.
  • The report noticed that "Verizon, T-Mobile, and AT&T all offer some level of application blocking, application separating, telephone number administration, and area administrations."
  • Netflix has recently endeavored to redesign its parental control arrangements by taking off updates with PIN security and increasingly noticeable substance evaluations for a progressively "educated review."
  • The survey also discovered the best devices that ensured carrier-based parental control for teenagers between 14 -17 years to include the Samsung Galaxy J3 Emerge 4G LTE and Apple iPhone.

Research Strategy:

To identify the percentage of the total percentage of households in the U.S. that have children between the ages of 14 and 18 years, and us router-based, mobile device-based, and carrier-based parental control solutions, your research team researched through the previous request "Parental Control Market Size — High School" to check to see if there were any useful statistics. The team deduced the total number of households that have children between the ages of 14 and 18 years to be 17,991,000 households, of which 52% use parental control solutions to monitor their children's Internet activities.
Additionally, the team tried to search through various market research reports from credible sources such as IBIS, Markets and Markets, NBC29, and Zion, for data regarding the percentage usage of parental control solutions in the U.S. and attempted to identify the segmentation based on an age group (14-18 years). The team was, however, unable to find the requested information using this strategy, as most of the reports obtained were behind paywalls.
Next, your research team tried to triangulate the information by identifying the various parental control solutions, i.e. router-based, mobile device-based, and carrier-based solutions from the total percentage of households in the U.S. that have children between the ages of 14 and 18 years, based on the statistics of the overall usage of parental control solutions in US households for high schoolers.
The team searched through statistical sites on parenting like Common Sense Media, Childmags, USNews, The Conversation, and Growing Wireless and found reports which stated an increased percentage usage of parental control solutions for teenagers and children between 14-18 years along with recommendations for the best router-based/mobile-based/carrier-based parental solutions for this age segment. However, similar to the first strategy, the team was unable to find any relevant information that would help to triangulate an estimated percentage of the various parental solutions, i.e., router-based, mobile device-based, and carrier-based solutions from the total percentage of households in the U.S. with children between the ages of 14 and 18.
Lastly, the team tried to find the requested information on by searching through prominent companies in the segment of parental control in the U.S., to obtain the best router-based/mobile-based/carrier-based solutions. The team expected to find relevant information that would be useful in answering the question. However, most of the available data from these companies was regarding their updates in the parental control solutions market, along with the business expansion in the market of parental control in the US and worldwide. The team did not find any other relevant data.

Sources
Sources

From Part 01
Quotes
  • ""Nursery school" and "preschool" include any group or class of institution providing educational experiences for children during the years preceding kindergarten. Places where instruction is an integral part of the program are included, but private homes that primarily provide custodial care are not included. Children enrolled in programs sponsored by federal, state or local agencies to provide preschool education to young children--including Head Start programs--are considered as enrolled in nursery school or preschool. "
Quotes
  • "“Preschoolers — children under 5 years old — receiving care were more likely to be cared for by a relative (42%) than by a nonrelative (33%), while 12% were regularly cared for by both.”"
Quotes
  • "In fact, more than half (51 percent) revealed that they use parental controls to limit or monitor their kids’ internet browsing and social media, and 53 percent say they use parental control settings on the TV to limit what their children can watch."
Quotes
  • "In this study of 1,000 parents across the country, the most current snapshot of technology use among children in this age group today, 85 percent of parents reported that they allow their young children to use technology."
Quotes
  • "The global parental control market was valued at around USD 1,400 million in the year 2016 and it is expected to reach approximately USD 3,300 million by 2025. The global parental control market is expected to exhibit a CAGR of over 11.5% between 2017 and 2025."
  • "Residential segment dominated the parental control market with around 44% of the total market share in 2016 and is further expected to maintain this trend over the forecast period."
From Part 05
Quotes
  • "Nursery school" and "preschool" include any group or class of institution providing educational experiences for children during the years preceding kindergarten. Places where instruction is an integral part of the program are included, but private homes that primarily provide custodial care are not included. "
  • "Children enrolled in programs sponsored by federal, state or local agencies to provide preschool education to young children--including Head Start programs--are considered as enrolled in nursery school or preschool. "
Quotes
  • "The challenges of finding quality day care are familiar to nearly all working parents. Not only are the costs rising in general to raise children — and the work demands increasing for many parents — but the flaws of the system of organized care as a whole are becoming more apparent. "
Quotes
  • "The universe of respondents in the SIPP child care module consists of adults who are the parents of children under 15 years old. In households where both parents are present the mother is the reference parent. Questions on child care arrangements for each child are asked of the reference parent. If the mother is not available for an interview, the father of the child can give proxy responses for her"
Quotes
  • "Data presented for 2010 through 2017 are Vintage 2017 population estimates. Each year the U.S. Census Bureau revises their post-2010 estimates. Therefore, data presented here may differ from previously published estimates. Figures for 1990, 2000, and 2010 represent revised population estimates for July 1, 1990, July 1, 2000, and July 1, 2010 - not actual Census counts from April 1, 1990, April 1, 2000, and April 1, 2010. "
Quotes
  • "Many toddlers today will interact with a digital device before they utter their first complete sentence. Scary, right? But letting a one-year-old play "Peek-a-Zoo" or watch the Baby Shark dance on your iPad en route to grandma's house is very different than baby's first cell phone."
Quotes
  • "Netflix is taking steps to become even more family-friendly. The streaming service announced a number of updates on Monday, including PIN protection and more prominent content ratings for more “informed viewing.” "
Quotes
  • "Even if you've talked to your kids about screen-time limits and responsible online behavior, it's still really tough to manage what they do when you're not there (and even when you are). Parental controls can support you in your efforts to keep your kids' internet experiences safe, fun, and productive. They work best when used openly and honestly in partnership with your kids -- not as a stealth spying method. "
Quotes
  • "Tokyo February 28, 2017—SoftBank Corp. (“SoftBank”), a Japanese tier 1 telecommunications carrier providing a wide range of telecommunciation services, today announced a partnership with Qustodio, the Barcelona-based parental control company, to make their internet safety and device management product for families, Qustodio Premium, available to telecommunication carriers all over the world. "
Quotes
  • "With children having increased levels of access to internet, and also inappropriate content, the parental control software market has developed in response to this. Market Research Future, a firm which specializes in market reports related to the Information and Communications Technology sector among others, recently published a report on this market"
From Part 08
Quotes
  • "Data presented for 2010 through 2017 are Vintage 2017 population estimates. Each year the U.S. Census Bureau revises their post-2010 estimates. Therefore, data presented here may differ from previously published estimates. "
  • "Figures for 1990, 2000, and 2010 represent revised population estimates for July 1, 1990, July 1, 2000, and July 1, 2010 - not actual Census counts from April 1, 1990, April 1, 2000, and April 1, 2010."
Quotes
  • "Additionally, mothers are somewhat more likely than fathers to regularly track what their teen does online or on their cellphone. About six-in-ten mothers of teens say they at least sometimes check their teen’s web history or cellphone records, set screen time limits or take away digital privileges as punishment, compared with about half of fathers who say they take these actions. "
Quotes
  • "The term ‘parental control’ refers to device, browser, router, or app based software that provides parents with added control over their child’s internet consumption. Most parental control tools can either restrict the type of content your child is able to access online, or allow you to monitor their online activity; or both. "
  • "There’s a wide range of parental control software available, and certain options vary in both quality and functionality. Some simply block websites that are deemed inappropriate, while others can record your child’s personal conversations and track their keystrokes."
Quotes
  • "But letting a one-year-old play "Peek-a-Zoo" or watch the Baby Shark dance on your iPad en route to grandma's house is very different than baby's first cell phone. For most Americans, that milestone comes at around age 10, according to research by Influence Central. And we're not talking about basic phones - these are full-fledged smartphones, capable of accessing the internet, downloading apps and messaging. "