Single-Serve Packaging - Dairy
While there is no publicly available information to fully answer address the frequency of use of single-serve packaging trends in the dairy industry, available data does highlight that single-serve packages for sour cream are a growing trend. Below is an outline of the research strategies used to better understand why the information requested is publicly unavailable, as well as a deep dive into the findings.
Frequency of Use (2010-2013)
- Single-serve sales of milk across all channels grew by 4% in 2012 according to MilkPEP’s All Channel Tracking study. With schools excluded as a channel, the growth was much higher at 10.6%, driven mainly by restaurants, grocery and mass stores.
- The dollar sales of Horizon Organic milk in aseptic (single-serve) packaging increased by nearly 26% to $66 million from 2010 to 2011.
- Flavored milk, particularly chocolate, was recognized as the clear industry leader when it came to single-serve milk, according to Vivien Godfrey, CEO for the Milk Processor Education Program.
- Although the company Marva's overall sales of single-serve milk were flat in 2013, the company witnessed steady growth with its single-serve whole chocolate milk, according to Fred Calvert, COO of Fluid Operations at Maryland & Virginia Milk Producers.
- As opined by an executive at Shamrock Farms, a dairy farm located in Arizona, calcium-fortified fat-free white milk continued to be a popular single-serve milk option in their sales.
- In terms of end-users in 2013, in a sample of athletes (marathon runners and Ironman triathletes) nearly half of the users indicated that they typically consumed chocolate milk in single-serve packages.
Single-Serve Packaging for Milk (2016-2025)
- In continuation of the growth registered in single-serve packaging for milk, demand for single-serve milk packaging was expected to grow between 2016 and 2024.
- One of the major drivers behind this growth was the increasing number of small households—due to which consumers preferred single-serve packs of consumer goods.
- Overall, the dairy packaging market size was estimated at $62.56 billion in 2018 and was expected to expand at a CAGR of 4.19% during the forecast period of 2019-2025.
Diverse Dairy Product Growth Trends (Single-Serve Packaging)
- As reported in 2017, some of the newest drinkable dairy product trends, such as for yogurts and smoothies, include being available in sleek, single-serve PET bottles which are lightweight and shatterproof allowing dairy products to be easily carried around.
- The frequency of the usage of single-serve packaging is also expected to grow as consumers are becoming more and more weight-conscious, and portable single portions of items like yogurt or cheese fit into their healthier lifestyles.
- In 2018, it was found that dairy products in single-serve packaged formats saw a growing market; these snack foods included items such as single-serve packages of cottage cheese, snack-size packages of cheese cubes, protein packs (featuring an assortment of cheese, meat, and nuts), and sour cream in squeezable flexible pouches with flip-top caps.
- Single-serve pouches for use on-the-go were found to be growing in popularity for sour cream.
- Companies such as Dean Foods were found to be tapping into the portability factor in selling cottage cheese in single-serving containers because these containers are deemed convenient for use at or away from home.
- This fact was also confirmed from a Mintel report which showed that packaging that offered single-serve and on-the-go use could help spur growth in sales of cheese.
Although the research team could find out insights relating to usage patterns, trends and drivers of single-serve packaging as it changed over the past five years in the dairy industry, we could not find out category-wise quantitative data for any of the mentioned segments such as milk, plant-based milk, cottage cheese, and sour cream. In order to shed light on why these details are not available, we've presented our strategies in this section to provide a transparent blueprint of our research.
To identify how the frequency of use of single-serve packaging has changed over the past five years for the dairy industry including its mentioned constituents, we started by looking into sources that provide market research focused on growth or decline of a market in terms of its value or volume sales increasing or decreasing. These sources included market research and industry research publications such as GM Insights, Technavio, Markets and Markets, Market Research, Mordor Intelligence, etc. We also looked into sources that publish reports on new research material, publishing on any market such as GlobeNewswire, PRNewswire, Business Wire, etc. We aimed to find out retrospective data providing growth or decline in the market of single-serving packaging meant for the dairy industry. However, the accessible parts of these otherwise paid reports either only provided insights on overall dairy packaging or overall single-serve packaging keeping the combination of these two beyond the paywall.
The team then looked into the information provided by the dairy market's suppliers (e.g., dairy packaging manufacturers like Berry Global Group, Bemis Company, Amcor Limited, Ball Corporation, Tetra Pak International, Sealed Air Corporation, WestRock Company, Mondi Group, and Nampak). We looked into their annual reports, public filings, investor presentations, technology and manufacturing updates, and other press and media releases with the aim to find out their take on increasing or decreasing dominance of single-serve packaging. However, the information on these sites was not related to the individual modes of packaging and was focused more on packaging as per items contained. Therefore, the required information focusing on single-serve packaging could not be found.
We then looked into sources which included information on dairy and packaging. These were sites that covered updated and specific domains of either dairy or packaging. The dairy sites included sources such as DairyBbusiness, Milk Business, The Dairy Site, Progressive Dairy, E-DairyNews, etc. The packaging sites included sites such as PackWorld, Packaging Digest, Plastic Packaging Facts, etc. We aimed to identify articles on either type of site that were about a combination of single-serve packaging as used in the dairy industry or products such as milk, cheese, sour cream, etc. However, sources covered single-serve packaging as an overall phenomenon not making granular distinctions along the lines of dairy products. Therefore, the information could not be used to answer the exact query posed.
Finally, we looked into reports published by dairy associations such as the National Dairy Council, International Dairy Foods Association, American Dairy Association, US Dairy Export Council, The Dairy Alliance, ADPI (American Dairy Products Institute), etc. We aimed to find out information or reports on the changing trends of dairy packaging. Although these sites contained similar information, the details were more focused on the benefits or drawbacks of single-serving packaging rather than detailing the changes noted in its usage.