Overview of La Brea Bakery Artisan Bread

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La Brea Bakery Overview

La Brea Bakery is known for its artisan bread products, including baguettes, focaccia, loaves, sandwiches, and dinner rolls among others. The guiding principle of La Brea Bakery is to make "beautiful and delicious bread."

WHAT / WHO THEY ARE

La Brea Bakery was founded in 1989, with its headquarters in California. The company specializes in the production of artisan bread products, such as baguettes, focaccia, loaves, sandwiches, and dinner rolls among others. It commercializes its products through its La Brea Bakery Cafes in Los Angeles and Anaheim; through general grocery stores and restaurants in the United States, like Kroger and Albertsons; and through online retailers, like Amazon Fresh. Since 2001, the company has been a subsidiary of ARYZTA AG, a leading manufacturer and distributor of baked goods. La Brea Bakery has had gluten-free brands since 2015, and almost all its breads are non-GMO project certified.

CORE BELIEFS

La Brea Bakery is committed to "simple ingredients and a patient process." For 30 years, its guiding principle has been to make "beautiful and delicious bread," and it intends to adhere to its original recipe and process. From its onset, the company has valued transparency in ingredients.

BRAND POSITIONING

According to the brand's senior VP of R&D, Jonathan Davis, La Brea Bakery is a leader in the consumer trend in which consumers demand to know more about the origins of its products, as it has never used "artificial colors, flavors, or preservatives" in its bread. According to the company, its Sourdough Loaf represents "the types of bread that are leading the bread revolution."

EXAMPLES OF RECENT MARKETING

  • In January this year, the company announced that it was partnering with its founder, Nancy Silverton, to celebrate its 30th anniversary. It released a video titled "La Brea Bakery Celebrates 30th Anniversary with Founder Nancy Silverton," which explains how the company started and what makes its products unique.
  • In 2018, La Brea Bakery celebrated Grilled Cheese Month with a "Grilled Cheese Adulting" campaign for its restaurants with different posters.
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