Oracle - Competitive Landscape
Salesforce, SAP, and AWS are market leaders in their categories, while Azure, Workday are growing, with the potential to change the current landscape. The requested information has been provided in the attached slide presentation.
- Information was available for all companies; however, the detail and depth level varies from company to company. For example, Workday does not disclose details regarding the pricing structure, while Azure's creatives were limited.
- Salesforce primary marketing activities include "multi-channel marketing campaigns, customer events of all sizes, press and industry relations, co-marketing activities, customer testimonials, event sponsorship, and primary real estate signage." Meanwhile, Adobe is obsessed with the word "Experience," according to AdAge.
- SAP is focusing on small- and medium-sized businesses, while Workday expects its Enterprise segment to grow.
- AWS holds nearly 50% of the IaaS market, but Azure is growing, positioning itself as "the orchestrator of hybrid solutions." Google is still far behind, accounting for only 5% of the market, but Advanced users and Enterprises are showing interest in the Google Cloud Platform.