OOH Advertising Examples

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OOH Advertising Examples (1)

Examples of OOH advertising from Accenture, surrounding its consulting services, are included in this Google Doc. Examples of OOH advertising from IBM, surrounding its consulting services, are included in this Google Doc. Examples of OOH advertising from Ernst & Young, surrounding its consulting services, are included in this Google Doc.

Accenture

  • Two screenshots of OOH ads that Accenture has used within the past three years surrounding its consulting services are included in this Google Doc.
  • The first OOH ad we included was part of Accenture's "New Applied Now" campaign, which has been running within the past three years.
  • "The New Applied Now campaign represents Accenture's reinvention for a focus on innovation. . . . The New Applied Now campaign builds upon Accenture's reputation of being the best delivery organization on the planet, while also conveying that they are the most innovative and cutting-edge organization to lead the disruption on behalf of their clients."
  • The second OOH ad we included did not appear to be part of a particular campaign, but rather served as an ad for its digital services (which include consulting).

IBM

  • Two screenshots of OOH ads that IBM has used within the past three years surrounding its consulting services are included in this Google Doc.
  • The first OOH ad we included was part of IBM's "Let Put Smart to Work" campaign.
  • The premise behind the "Let's put smart to work" campaign, as described by IBM, is as follows: "It's human nature to hate problems, but why is that? Problems inspire us to push the world forward. Let's put smart to work."
  • The second OOH ad we included was for a consulting company IBM owns, Bluewolf. The ad was part of the "It's Always Now" campaign.
  • The premise of the "It's Always Now" campaign is that, in Bluewolf's own words, "the innovation happening in customer experience and inside of the Salesforce ecosystem is being led by AI, and it's happening now."

Ernst & Young (EY)

  • Two screenshots of OOH ads that EY has used within the past three years surrounding its consulting services are included in this Google Doc.
  • The first OOH ad we included was part of EY's "Better Questions" campaign.
  • The second OOH ad we included was also part of EY's "Better Questions" campaign.
  • The third OOH ad we included was also part of EY's "Better Questions" campaign.
  • EY's "Better Questions" campaign speaks to the company's belief "that the way to a better working world is through asking better questions."
  • The campaign features "thought provoking questions and photography to develop a campaign that ponders our future. We created ads that intend for our audience to take to heart and ponder these questions about gender roles, parenting and how life in the future will change the ways we behave."

Research Strategy

The examples we provided herein for each company were the closest we could find to consulting services (and we believe the examples do pertain to consulting services), as the companies' consulting services span many of their service offerings. We specifically focused on OOH ads that pertained to each company's consulting services.
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OOH Advertising Examples (2)

Two OOH advertising campaigns from KPMG and PWC from the last 3 years include "Big Can Be Agile," "No one Does More For Business in Ireland," "Be A Game Changer," and "The Together Effect," respectively. Details of each campaign have been provided below with examples of each campaign creatives in the attached Google Docs.

KPMG

Big Can Be Agile

  • In a mixed digital and OOH advertising campaign from 2018, KPMG targeted IT decision-makers, and other line-of-business leaders, including those working in marketing, HR, operations and finance.
  • The campaign included the tagline "Big Can Be Agile: Leap ahead of the competition with cloud-powered business transformation."
  • Media channels used in this campaign included email, targeted banners, programmatic and social media for digital marketing and offline channels such as "from Financial Times cover takeovers to taxis."
  • The campaign generated £35 million in revenue which was over 10 times more than the campaign goal.
  • An example of creatives used in this campaign have been provided in the attached Google Doc.

No One Does More for Business in Ireland

  • In 2019, the company ran a campaign in Ireland that showed an image of a futuristic business view of Ireland.
  • The creative ran in 3 parts which all had the same tagline: "No one does more for business in Ireland." Each creative had a similar image with different angles of the island.
  • The campaign was run in print media across Ireland.
  • An example of creatives used in this campaign have been provided in the attached Google Doc.

PWC

Be A Game Changer

  • In 2019, PWC ran a mixed media campaign called "Be A Game Changer." According to PWC, "the campaign visuals play with perspective to draw the viewer’s attention, provoke thought and bring them forward to pwc.com/beagamechanger website."
  • The campaign is run on digital media as well as during off-line, sponsored events.
  • The tagline for the campaign was "Be a game changer : What makes us human, will make a difference. Match your curiosity with continuous opportunities to learn, grow and make an impact at PwC."
  • An example of creatives used in this campaign has been provided in the attached Google Doc.

The Together Effect

  • In 2019, PWC started a global marketing initiative called "The Together Effect." PWC stated, "Our idea was to use a simple one-word headline solution that showed how PwC had collaborated with its clients and partners to turn a challenge into a solution."
  • The campaign was released in print formats in phase one and is set to expand to other formats in the future.
  • Examples of creatives used for the campaign have been provided in the attached Google Doc.
Sources
Sources