Online Car Insurance: Market Leaders and USP

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Online Car Insurance: Market Leaders and USP

Insurtech, according to Investopedia, is the utilization of technology to enhance operations and efficiency. Taking its name from the words "insurance and tech", insurtech has experienced a sixty percent increase in funding and is considered a "disruption" in the industry. This is extremely evident in the auto insurance industry where insurtech is effecting both consumers and insurers.

KEY FINDINGS

RESEARCH STRATEGY

Research began with a general survey of publicly available materials focusing on the general impact of technology on the insurance industry. However, industry-specific and professionally-oriented sources were cited to find specific examples of how technology is positively impacting the auto industry.

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