Online Baked Goods Brands Research

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Part
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Online Baked Goods Brands Research

Key Takeaways

  • Tate's Bake Shop had the most extensive range of choices for cookies. The company was also voted as having the best cookies in numerous online polls and articles.
  • Doughnut Plant and Butter Love & Hard Work are two examples of companies that did not show any information on cookies for sale on their website.

Introduction

  • Not all the companies listed provided evidence that they sold cookies on their websites. Where the companies did not list cookies for sale, information is provided on other similar sweet or baked goods.
  • There was a lack of available news articles, specifically from the past two years, on most of these companies. Some information available was from periods prior to 2018, but also some of these companies, particularly those with a small social media or digital footprints, tended not to have much relevant information available in the public domain.
  • The social media information was based on the following channels; Twitter, Instagram, Facebook, Pinterest, YouTube, Twitch, and TikTok. In some cases, accounts were not verified, and therefore the information could not be confirmed. Where this is the case, this has been labeled in the analysis.
  • While some companies showed signs of being active on Snapchat, as Snapchat is a mobile app it was not possible to determine information like number of followers on the app.

Bakeries

i) Dominique Ansel Bakery

a. Cost For Each Item Sold (Each Category Priced From Low To High)
b. Social Media Followers
c. Recent Press Articles

ii) Milk Bar

a. Cost For Each Item Sold (Cookies Priced From Low To High)
  • Assorted Cookie Tin — $20
  • Strawberry Shortcake Caramel Snap Tin — $30
  • Dozen Assorted Cookie Tin — $36
  • The Cookie Faves Tin — $36
  • The Snaps 'n' Cookies (Includes 6 Strawberry Shortcake Caramel Snaps and 6 Assorted Cookies) — $46.
b. Social Media Followers
c. Recent Press Articles

iii) Doughnut Plant

a. Cost For Each Item Sold
Note* — Doughnut Plant do not appear to offer any cookies for sale, as per their website. Listed below are the prices for all available Doughnut products.
b. Social Media Followers
c. Recent Press Articles

iv) Sprinkles

a. For Sprinkles products, there are no individual prices per item, as price varies depending on pick up, delivery, location etc. List of available Cookies include:
b. Social Media Followers
c. Recent Press Articles

v) Magnolia Bakery

a. Cost For Each Item Sold (Cookies Only)
  • Classic Cookies (Cracked Sugar, Brown Sugar, Chocolate Chunk, Peanut Butter, Oatmeal Raisin) $1.75 each
  • Classic Coconut Macaroon (Plain & Chocolate Dipped) — $2.00 each
  • Sea Salt Caramel Cookie — $3.50
  • Confetti — $3.50
  • Reese's Pieces — $3.50
  • Black and White — $3.50
b. Social Media Followers
  • Twitter — Official Twitter account has 32.6k followers and has been active since March 2010. Account is not verified.
  • Instagram — Magnolia Bakery official Instagram account is verified with 2,539 posts and 855k followers.
  • Facebook — Magnolia Bakery official Facebook page has 248k likes, 279k follows and 104k people who have checked in.
  • Pinterest — Magnolia Bakery have 13.9k followers on Pinterest and 1.5 million monthly views.
c. Recent Press Articles
  • In celebration of the 35th anniversary of the first release of the American Girl line of dolls, Magnolia Bakery have recently released a line of American Girl-themed cupcakes.
  • Magnolia Bakery also recently released a line of iconic 'Carrie' cupcakes, in honor of the Sex and the City television character.
  • During the 2020 COVID-19 pandemic, the company revealed plans to combat the threat with futuristic cleansing portals and purple-hued ceiling lights that will drench both customers and staff in potentially disease-destroying far-ultraviolet light.

vi) Supermoon Bakehouse

a. Cost For Each Item Sold
b. Social Media Followers
c. Recent Press Articles
  • Supermoon Bakehouse products were mentioned in a recent article regarding valentines day gifts.
  • Recently made published lists of the best products and best bakeries in New York City.
  • As a response to a number of recent high profile Instagram campaigns and exposure, a recent article praised Supermoon Bakehouse for their marketing strategy.

vii) Tate's Bake Shop

a. Cost For Each Item Sold (Cookies)
  • Extensive range of cookies and flavors, including Chocolate Chip, Walnut Chocolate Chip, Double Chocolate Chip, Oatmeal Raisin Cookies, White Chocolate Macadamia Nut, Coconut Crisp, Lemon, Blueberry Crisp and many more. Price categories are as follows:
  • 3 Packs — $20.
  • 6 Packs — $35.
  • Assorted Gift Packs — $25.
  • Cookie Tower Assorted — $60.
  • Cookie Gift Cubes — $19
b. Social Media Followers
  • Twitter — Official Tate's Bake Shop verified Twitter account with 7.6k followers. Active since August 2011.
  • Instagram — Tate's Bake Shop official verified Instagram account with 38.5k followers and 921 posts.
  • Facebook — Official Facebook page has 84k likes, 83k followers and 972 people who have checked in.
  • Pinterest — Tate's Bake Shop followed by 1.7k. Has over 10m monthly views.
  • YouTube — Official account has 2.1k subscribers.
c. Recent Press Articles

viii) One Girl Cookies

a. Cost For Each Item Sold (Cookies)
  • Tea Cookies (traditional chocolate chip, apricot almond, chocolate cinnamon hazelnut, chocolate mocha, chocolate mint, chocolate pistachio (gluten-free), lemon rosemary shortbread — offered seasonally) — $0.88.
  • Vegan Cookies (chocolate espresso, brown butter) — $1.50.
  • Bar Cookies (brownie, lemon bar) — $2.25.
  • Whoopie Pies (chocolate or pumpkin cake-y cookies with cream cheese filling) — $3.00.
b. Social Media Followers
c. Recent Press Articles

ix) Levain Bakery

a. Cost For Each Item Sold (Cookies)
  • Levain Bakery sell six different types of cookie, all available in one of three gift box sizes. The prices for each at $27 for a 4 Pack, $49 for the 8 pack, $68 for the 12 Pack. The six different types of cookie are as follows:
  • Levain Signature Cookie Assortment.
  • Levain Chocolate Chip Walnut Cookie.
  • Levain Two Chip Chocolate Chip Cookie.
  • Levain Dark Chocolate Chocolate Chip Cookie.
  • Levain Dark Chocolate Peanut Butter Chip Cookie.
  • Levain Oatmeal Raisin Cookie.
b. Social Media Followers
c. Recent Press Articles

x) Butter Love & Hard Work

Note*: No evidence could be found on the sale of cookies on the company website. Below is a list of other sweet products that were available
a. Cost For Each Item Sold
b. Social Media Followers
  • Instagram — Official verified Instagram account has 3.8k posts and 92.3k followers.

xi) MahZeDahr Bakery

a. Cost For Each Item Sold (Specifically Only Products that Contain Cookies)
  • Heaven in a Box (selection of Seasonal Bars, Dark Chocolate Brownies, Shortbread, Chocolate Chip Cookies, a Seasonal Cookie Offering, and Peanut Brittle) — $65.
  • Dark Chocolate Explosion Cookies 6 Pack — $12.
  • For The Love of Chocolate (includes Dark Chocolate Brownies, Seasonal Bars, Chocolate Chip Cookies, Chocolate Explosion Cookies, Chocolate Sable Cookies, and Mah-Ze-Dahr Signature Granola) — $70.
  • Chocolate Sable Cookies (10 Pieces) — $10.
  • Cookie of the Month Subscription (receive an order of cookies each month) — $60-$120
  • Chocolate Chip Cookies 6 Pack — $12
b. Social Media Followers
c. Recent Press Articles

xii) Cindy Lou's Cookies

a. Cost For Each Item Sold
  • Cindy Lou's Cookies are shipped nationwide on goldbelly. The company produces an extensive list of around twenty-five different types of cookie, with flavors such as chocolate chip, lemon, nutella, coconut and many more.
  • The company sell 6 Packs on goldbelly for between $49 and $54 with free shipping nationwide. 12 Packs are between $79 and $84
b. Social Media Followers
c. Recent Press Articles
  • A recent online article suggested that Cindy Lou's Cookies was 'continuing to thrive' despite the pandemic.
Sources
Sources