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What online applications or websites are successful at selling physical goods specifically to a younger female audience (8-16 years old). What products do they sell?
Hi there, and thank you for your request for successful online applications or websites selling physical goods to a younger female audience.
In the attached spreadsheet I have listed six online shopping sites, on apps or websites, aimed at (or mostly) aged 8 to 16. Most of the companies sell clothes, with a few also offering accessories, apparel and home décor.
METHODOLOGY & NOTES
In order to answer your query, I looked for information on shopping habits and market leaders in the retail targeting Generation Z (those born after 1995, which comprises the entire age bracket you are looking for) on specialized media and consultancies such as Fitch, Adweek and Forbes.
Most reports pointed to Shop Jeen, arguably the most successful online retailer targeting females under 18 years old - which then took me to some of its competitors.
Please note that, since these services are all private companies, revenue is not usually publicly available. As an alternative indicator, I have provided traffic stats, namely annual visitors and website valuation where available. These facts will give you an idea of how popular the sites are and their revenue potential.
Most of the sites are based in the US, though some of the sites are international, based in either Australia or Canada.
My research also yielded some services that, while not technically online retailers (and thus not listed on the site) are interesting to note. Wanelo (with 46.3 million annual unique visitors and valued in US$196,971) and YEAY (with 380,000 annual unique visitors and valued in US$1,247 - though this service is more popular as an app) are two marketplace sites, where users and companies go to advertise their products for sale and gain more views. These sites, despite speaking to Gen Z directly and being popular among them, are not exclusive to this generation.
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