On- Street Parking - Market Share

Part
01
of three
Part
01

On-Street Parking - Market Size

In Europe, specifically the EU-28 countries, about 80%, or 4 in every 5 parking spaces are unregulated, or it does not generate revenues. Unregulated on-street parking measures at 86.92%. In Stockholm, about 58,179 are on-street parking spaces or about 25% of the total on-street parking spaces in the country. Based on this data, the estimated market size of regulated on-street parking in Stockholm is €3.40 million. Below you will find detailed calculations, estimations, methodology, and assumptions made to derive these figures.

METHODOLOGY

While there were no preexisting reports available in the public domain regarding the market size of on-street parking in Stockholm, Sweden, we were able to come up with an estimated figure using available data derived from different statistics for Europe, Sweden, and Stockholm market. By using a top-down analysis market sizing, we started by first analyzing Europe market, secondly, looked on figures for Sweden, then finally for Stockholm on-street parking market. While we endeavor to use any latest data from the last two years, our search resulted to figures and statistics from 2014 to 2013, though, they are released at a later year, i.e. 2015 and 2016. These figures were used, together with current figures available, to come up with an estimated market size for on-street parking in Stockholm.

EUROPE AND SWEDEN PARKING SPACE BY THE NUMBERS

According to a report released by Q-Park in relation to data from European Parking Association (EPA) in 2014 (the latest data available), there are about 440 million parking spaces in the EU-28 countries, and of these, 130 million is on-street parking. Of the 130 million on-street parking, 113 million is unregulated, this translates to about 86.92%. The average revenue of on-street parking per space in the EU-28 countries is €496 per year.

In Sweden, the total parking space counts at 1,160,788, off-street parking are totaled 933,211 and on-street parking is 227,577, which would mean that about 24.4% accounts for on-street parking.

(227,577 / 1,160,788) * 100 = 24.4% (share of on-street parking in Sweden)

An EPA report stated that the overall annual turnover for the European parking industry was totaled €23 billion in 2015.

ON-STREET PARKING IN STOCKHOLM

According to Car Parking Europe, on-street parking capacity is very limited in Stockholm. Paid parking costs differ for each day of the week and dependent on location, i.e. in Norrmalm, the rate is SEK 50 and in the rest districts of Norrmalm and Gamla Stan, they charge SEK 26 per hour on weekdays and about SEK 15 on weekends and holidays. Some places are charged SEK 10 to SEK 15 on weekdays and weekends respectively while the rest of Stockholm charge SEK 5 on an unlimited basis. A report from Euronews revealed that the average cost of parking space in Stockholm per hour is 7.65 euros.

From a study released in 2016 with data collected from 2015 and beyond, Stockholm's street parking (both on-street and off-street) accounts for 15% of all street surface in the city at a very high occupancy rate of 90%. Currently, Stockholm's road network has a total length of 7,630 kilometers (as compared to about 216,976 km length of the road network in the whole country of Sweden).

Total length of on-street and off-street parking in Stockholm
= 7,630 km * 15% = 1,144.50 km.

If the standard length of one parking space in Europe (including Sweden) as per EuroTest standard is 4.8 meters, then the estimated number of parking space in Stockholm is 238,438.

Estimated number of parking space in Stockholm
= total parking length in meters / standard length of parking dimension
= 1,144,500 meters / 4.8 meters
= 238,438

Earlier, we have already identified that about 24.4% of the total parking space in Sweden accounts for on-street parking. Using this percentage to calculate number of on-street parking space in Stockholm;

Total number of on-street parking space in Stockholm
= 238,438 * 24.4%
= 58,179

In Sweden, there are about 227,577 on-street parking spaces and if Stockholm has about 58,179, that's about 25.6% of the total country's on-street parking space.

The average on-street parking revenue per parking space in EU-28 countries is reported to be €496 per year. Since there were no figures found on public domain specific for Stockholm's on-street average revenue, we then assume that the average on-street revenue of €496 per year in the EU-28 countries carry similar trend in the city. Using this average value to calculate market size for Stockholm;

Estimated market size of on-street parking in Stockholm
= number of on-street parking space * average on-street revenue per space
= 58,179 * €496
= €28.86 million

The above-market size estimation is applicable assuming that 100% of the identified on-street parking spaces are regulated in Stockholm. If the overall trend for Europe, with 86.92% of the total on-street parking is unregulated and if we use this percentage for Stockholm, and including the reported 90% occupancy rate, then the estimated market size based on regulated on-street parking space is €3.40 million. Regulated parking space accounts for 13.08% (from 100%-86.92%).

Estimated market size based on regulated parking space and occupancy rate
= €28.86 million * 13.08% *90%
= €3.40 million

CONCLUSION

The market size of on-street parking in Stockholm is estimated to have a value of €3.40 million based on regulated parking space. If we consider the total number of on-street parking space (regulated and unregulated), the city of Stockholm would generate a revenue of about €28.86 million on its on-street parking industry, considering that occupancy rate is very high at 90%.
Part
02
of three
Part
02

On-Street Parking - Market Share of Online/Mobile Payment

Stockholm is actively committed to expanding its current ticket-printed system with newer forms of on-street online/mobile payments. The best-estimate market share is that roughly 33%, or 2.475 million paperless transactions, made up the 2017 total paid on-street parking of 7.5 million purchases.

INTRODUCTION

Stockholm faces enormous street parking challenges owing to an existing shortage of easily-accessible spaces. An average driver can face up to 30 minutes circling through busy downtown corridors to find an available space. The challenges of improving on-street parking in Stockholm are compounded by a lack of consolidation of current parking revenue collection systems, varying from classic paper tickets to an increasing reliance on digital, cashless technology.

ONLINE/MOBILE MARKET SHARE


In 2017, over 7.5 million traditional "Pay and Display" on-street parking tickets were purchased by Stockholm residents. However, this figure does not include the market share of online/mobile pay systems. Actual market percentages are not publicly available, however they can be estimated by analyzing online data, as according to Betala P (English translation: Pay P), approximately one-third of all paid parking on-street in 2017 was accomplished by smartphones. As 7.5 million tickets overall were purchased in the traditional printed ticket manner, if one-third (or 33%) were then bought digitally, the overall number of online/mobile on-street parking share roughly equals 2.475 million purchases, or approximately 8,000 digital tickets sold every 24 hours.

ESTIMATED COST FOR ON-STREET PARKING

Parking fees widely vary in Stockholm, depending on the area of the city, length of time parked, and even imposed "congestion fees" added to the cost of parking during peak hours.

In the busiest sections of Stockholm, an estimate of 50 euros (roughly $62 U.S. dollars) per hour during the business day is typical. However, in less-trafficked surrounding metropolitan areas, the rate drops to as low as 15 euros (roughly $18.50 U.S. dollars) per hour. In the outlying areas of Stockholm less adjacent to downtown corridors, the rates bottom to 5 euros (roughly $6 U.S. dollars) per hour.

CURRENT MOBILE PARKING PROVIDERS

As of 2018, Stockholm has only two paperless/mobile/online on-street parking providers. The first to market has been the private company Easy:Park, which services over 500 cities across 9 European countries. Easy:Park was an early innovator to market, and as such, currently has a daily pay-by-phone user base of over one million and expanding. They have a 94% customer-satisfaction rate by way of established competitive advantage.

However, the city of Stockholm has recently introduced Pay P, an internally-financed system, to offer competition to Easy:Park. Like Easy:Park, Pay P requires the user to download and install an App and enter a valid payment method before it can be utilized. Unlike Easy:Park, however, revenues collected by Pay P go directly to the city of Stockholm.

Both Easy:Park and Pay P offer convenient, easy-to-navigate maps which display designed on-street parking spaces for end users.

MARKET SHARE CONSIDERATIONS

While growth is robust re: online/mobile payments in Stockholm courtesy of Easy:Park and Pay P, prudent consideration should also be given to the heavily-regulated on-street parking conditions which are existent throughout metropolitan Stockholm.

For example, housing and required residential on-street parking spaces are complexly interdependent in much of the most heavily-congested areas of Stockholm. As in-depth analysis of said regulations and projected future growth of on-street parking suggests, it is not easy to singularly determine precise estimates for the cost of building on-street parking allocations minus the city-mandated residential factors. In recognition of this problem, Stockholm has been gradually reforming some regulations in order to spur private development to ease on-street parking burdens.

CONCLUSION

It is difficult to precisely estimate the market share of Stockholm's growing online/mobile market share because of non-availability of public information, as well as socialized regulatory statues restricting and conditioning private on-street parking development. However, with approximately 33% of all on-street parking revenues purchased annually via mobile technology, or 2.475 million digitally-transacted purchases in 2017, as well as a commitment by Stockholm to robust growth in this sector, it is clear the market will continue to expand. Additionally, Stockholm has plans to eliminate many currently free spaces and convert them to pay-to-park in the city's most heavily trafficked sections.






Part
03
of three
Part
03

On-Street Parking - Market Share Growth

According to our research and calculations, the market share of online payments for on-street parking in Stockholm, Sweden, grew from 0% in September of 2016 to 30% in December of 2017. The online payments for on-street parking in Stockholm have an estimated total annual market share growth of over 2,000%.

Methodology

We have triangulated data from Stockholm's government websites and press releases before performing calculations.

DATA
- The Pay P app is responsible for 30% of all payments for on-street parking in Stockholm.
- The start month of the report period was September 2016, with the end month of the report period being December 2016.
- The start value in September 2016 was 1% -- we cannot use 0% in calculations, therefore, this percentage was applied.
- The end value in December 2017 was 30%.
- There are 16 months within the time period between September 2016 and December 2017.

CALCULATIONS
1. (30%-1%) / 16 = 181%
181% can be interpreted as a value of 1.81.

2. 24 months - 16 months = 8 months
To estimate the growth for a period of 2 years or 24 months, 8 months of estimated growth were applied.

3. 30% + (1.81 * 8) = a value of 44.5
value after 16 months + (growth value per month * number of months) = value after 24 months

4. (44.5 - 1) / 2 = 2,175%
(value after 24 months - original growth value) / number of years = total estimated annual growth rate for a 2-year period

5. 2,175% was rounded to 2,000%.

Conclusion

Using triangulated data from government websites and press releases, it was found there was a 30% increase in the market share growth of online payments for on-street parking in Stockholm from September 2016 to December 2017. Succeeding further calculations, it was found that the estimated annual growth of market shares of online payments for on-street parking in Stockholm was over 2,000% over a period of 2 years.
It should be noted that growth rate will continue to be positive for online payments for on-street parking in Stockholm, but that the substantial growth of over 2,000% in the last 2 years was more than likely due to the Pay P being recently introduced. The growth rate is expected to taper off, but to continue to grow.


Sources
Sources